Despite the perception that millennials are young, bratty and self-centered, they cover a broad range of age groups, personality traits and interests. Millennial birth years aren’t defined, ranging from 1977 to 2000 depending on who you ask. That means they make up...
Email marketing is powerful because it’s both high-impact and low-cost. Many of us have our hands in our email every single day, and what we see is so much different from what we see on our social media feeds. Subscribing to an email list means getting some sort of...
Being cool on Twitter is a lot of work, but it’s a great alternative if you’re not conventionally handsome enough to make in on Instagram. On top of growing your list of followers, having a noticeable presence on Twitter can help put your name out there and catch the...
Your marketing is performing beautifully. You have a ton of backlinks, more website traffic than ever and a newsletter open rate that’s higher than the industry standard. You know all of this because you have a KPI for each goal. Kick your feet up – you’re awesome at...
When you’re creating your personal website, it helps to have a social follow bio page that you can easily link to. It makes a great online visit card with a summary of what you do and where people can see your work. The information that is shared within mobile social...
The Ken Burns Effect has been around for a while. The effect was made famous by the American Documentarian, Ken Burns, as he used a combination of panning and zooming techniques to bring images to life in his movies. In web design, the Ken Burns Effect has proven to...
You’re not a cookie cutter company (even if you literally sell cookie cutters); therefore, there isn’t a cookie cutter digital marketing strategy. What there is, though, is a general plan you can use to get your strategy off the ground. You’ll walk away from this...
When Steve Jobs first unveiled the iPhone, he didn’t talk about the glory of apps or social media. He did mention the impact it could have on internet communication. But his focus was on the fact that it was a phone. He espoused how great the device was to make calls....
Sliders have always been really popular in web design. One of their biggest advantages is the fact that visitors can swipe through them on mobile devices. Nowadays, swiping is the new clicking, so it goes without saying that including sliders can help improve the...
