An email signature is perhaps the most neglected opportunity in business communications. A well-designed email signature gives you one last chance to provide information or even a call to action. If your email signature is designed well it will make you look more...
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How to Create a Digital Magazine in Canva for Your Blog (And Why You’d Want To)
Even if you’re a content creator, you aren’t necessarily a graphic designer. You probably have enough skills to get by, but you may not be the Photoshop and InDesign whiz that other folks on your team are. But with Canva magazine layouts, that doesn’t matter. Canva is...
What it is, Why it Works, & How to Implement It
Traditional advertising methods have become less effective. We’ve become so accustomed to them that we ignore ads that stand apart from content. The problem is that many platforms, such as websites and magazines, need advertisements in order to remain in business. To...
How to Get Your WordPress Website to Show Up in the Google Answer Box
Most websites rely on organic traffic for attracting new visitors. This means you’ll probably need to compete with hundreds if not thousands of other pages for the keywords your content targets. In other words, you need to be better than the competition if you want to...
How Much Should You Expect to Spend on an AdWords Marketing Campaign?
If you want to promote your website, online ads are one of the best ways to do it. With AdWords, you can reach one of the world’s largest audiences, as long as you have the budget. The only problem is, budgeting for AdWords costs can be complicated if you don’t know...
How to Use Google AdWords to Promote Your WordPress Business
There are a lot of ways to promote your WordPress business online. If you’re willing to invest in them, ads are one of the quickest ways to get eyes on your website. The Google AdWords platform enables you to reach the biggest audience in the world, but your...
4 Psychological Tricks to Boost Conversions
In almost every case, the websites you visit are trying to sell you something. It can be a service, a product, even a theme or a plugin. However, you’ll be struggling to get any type of conversion unless you understand the way your visitors think and what they want....
What the Most Popular Personal Blogs on the Web Have in Common
Starting a personal blog is one of those things many people have thought of doing. And because it’s so easy to get started, most of those people have actually created one. Some have even managed to create pretty successful personal blogs out of something...
How to Create Contextual Email Opt-ins with Bloom
We talk about Divi a lot here–mainly because it’s awesome. But it’s not the only amazing product that’s bundled with your Elegant Themes membership. (What, you’re not a member already? Get on that!) Bloom is our email opt-in plugin, and if you’ve never used it...