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How to Write a Professional Email Signature that Converts

An email signature is perhaps the most neglected opportunity in business communications. A well-designed email signature gives you one last chance to provide information or even a call to action. If your email signature is designed well it will make you look more...

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What it is, Why it Works, & How to Implement It

Traditional advertising methods have become less effective. We’ve become so accustomed to them that we ignore ads that stand apart from content. The problem is that many platforms, such as websites and magazines, need advertisements in order to remain in business. To...

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4 Psychological Tricks to Boost Conversions

In almost every case, the websites you visit are trying to sell you something. It can be a service, a product, even a theme or a plugin. However, you’ll be struggling to get any type of conversion unless you understand the way your visitors think and what they want....

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How to Create Contextual Email Opt-ins with Bloom

We talk about Divi a lot here–mainly because it’s awesome. But it’s not the only amazing product that’s bundled with your Elegant Themes membership. (What, you’re not a member already? Get on that!) Bloom is our email opt-in plugin, and if you’ve never used it...

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