Tracking data in Google Analytics and other platforms can be a smart way to gather information on how to grow your website and your brand. Unfortunately, sifting through the data provided by most of these tools can be time-consuming and confusing. To solve this...
Data is a key tool in the field of marketing. By using charts, graphs, tables, and other visual communication tools, you can better understand where to focus your attention and how to effectively engage consumers. This post will provide an entry-level guide to data...
When I started writing content ten years ago, this type of sentence was the standard: “Splash Down water park is one of many things to do Poughkeepsie NY.” Sometimes we’d spell “Poughkeepsie” wrong to account for typos. Writers would include “things to do Poughkeepsie...
BuzzFeed needs no introduction, and neither does its quizzes. This is far from the only website that uses quizzes for marketing purposes, but its approach really stands out. BuzzFeed’s quizzes are fun and visually striking, and they get a lot of traction on social...
I have a terrible habit of checking my spam folder every day – I don’t trust my spam filter to weed out only the worst of the worst; I feel that there’s something worthwhile under the heaps of transfer money requests and strangers mentioning how they were happy to see...
If you were a kid in 1994 or later, then you know what a rainbow tastes like: Skittles. It’s so simple, yet so memorable – Skittles come in a rainbow of colors and flavors. That’s it. One of the simplest metaphor examples, yet it’s stuck with us for over 20 years....
Creating interactive design is something that immediately helps elevate the look and feel of any website. With Divi and its built-in options, you can take many turns and create effects that are truly unique to your website. In this post, we’re going to show you how to...
What do you learn from this tagline: “Shave time. Shave money.” You learn that this company sells shaving products and that with those shaving products you’ll save both time and money. You’ve also peeked into the brand voice and determined that this company is...
“If we’re gonna be friends, you should know that I re-heat my coffee as many times as it takes to burn my tongue, I only watch horror movies through my fingers and I seriously dislike elephants, although I wish them all the best.” That’s the most-commented-on line...
