One of the scariest situations you can run into while managing a website is a sudden drop in traffic. Most of us work very hard to build up a steady stream of traffic, so watching it disappear often leads to panic. There are a lot of reasons why your traffic can drop...
Regardless of what type of website you run, it’s bound to have dozens (if not hundreds) of outbound links. As time passes, some of those links might stop being relevant or become broken, so it’s crucial that you keep track of them. You can always create a list of all...
WordPress might not be the first thing that comes to mind when you think about academic research. I never told my students to check out WordPress when I was teaching them about JSTOR, Google Scholar, EBSCO, ProjectMUSE, or any other scholarly database. But maybe I...
Images can often enhance the quality of your website, and they’re key to implementing a visual marketing strategy. However, the more media-heavy your site is, the greater the impact on your loading times. If your website takes too long to load, it doesn’t matter how...
Remember back in 1981 when MTV launched, and the first video they showed was “Video Killed the Radio Star”? It was, like, super meta and on-the-nose. Well, YouTube and Vimeo are still riding that wave. They’re not so much killing the radio star (podcasting is super...
When you’re creating a content strategy for your business or personal projects, there are a lot of things that you have to take into account. A few of those things are the topics that you handle, the keywords that you choose, the content promotion you’ll apply and the...
