by Francis Rozange | Sep 8, 2026 | Emailing
A prospecting database is not an asset. It is perishable stock, and the expiry date is published. Three years. The French authority’s reference framework on managing commercial activities, adopted by decision of 23 September 2021, sets it for customers and...
by Francis Rozange | Sep 8, 2026 | Emailing
You buy a prospect list. Thirty thousand business addresses, presented as collected on an opt-in basis, delivered as a CSV, invoiced at a few thousand euros. The GDPR then imposes an obligation the seller never mentions in the brochure: write to those thirty thousand...
by Francis Rozange | Sep 8, 2026 | Emailing
It is the most used provision in French marketing law, and the most badly read. It is called the customer exception, or soft opt-in: an existing customer may be contacted without prior consent. The sentence is true. What most companies file under the word...
by Francis Rozange | Sep 8, 2026 | Emailing
Since January 2017, every European marketing manager has heard the same sentence in meetings: “anyway, the ePrivacy Regulation is going to change everything”. It will change nothing. The European Commission withdrew its proposal on 6 October 2025. The...
by Francis Rozange | Sep 8, 2026 | Emailing
A rule has circulated for twenty years in every B2B marketing course: a named address of the form firstname.lastname@company.com falls under an objection regime, a generic address of the form contact@company.com escapes the rules altogether, and independent...