The hook is the most expensive part of your ad to get wrong. Not the offer, not the call to action, the opening. If nobody stops scrolling, nothing else you built ever gets seen. On Meta in 2026, the average mobile user spends roughly 1.7 seconds on a feed item before...
For ten years, the lever you pulled on Meta was the audience. You stacked interests, sliced demographics, built lookalikes, and lived inside the audience tab. That era is closing. In 2026, the machine does the targeting, and the biggest variable you still control is...
Almost everything advertisers repeat about Facebook targeting is wrong, outdated, or both. The myths survive because they sound logical and because forums recycle them faster than anyone checks. Meanwhile Meta has quietly rebuilt how targeting works, and the gap...
On June 23, 2025, Meta finished dismantling something advertisers had relied on for a decade: detailed targeting exclusions. You can no longer tell Meta to skip people interested in classical music, family vacations or a competitor. That lever is gone from Ads...
Retargeting is the campaign every advertiser trusts and almost nobody questions. The logic feels airtight: someone visited, they left, you remind them, they buy. The dashboard agrees. Your retargeting ROAS sits at 6.0 while prospecting struggles at 1.5, so you pour...
