by Francis Rozange | Jun 25, 2026 | Meta Ads (Facebook & Instagram)
Meta Audience Exclusions After 2025 On June 23, 2025, Meta finished dismantling something advertisers had relied on for a decade: detailed targeting exclusions. You can no longer tell Meta to skip people interested in classical music, family vacations or a competitor....
by Francis Rozange | Jun 25, 2026 | Meta Ads (Facebook & Instagram)
Meta Retargeting in 2026: What Still Works Retargeting is the campaign every advertiser trusts and almost nobody questions. The logic feels airtight: someone visited, they left, you remind them, they buy. The dashboard agrees. Your retargeting ROAS sits at 6.0 while...
by Francis Rozange | Jun 25, 2026 | Meta Ads (Facebook & Instagram)
Meta Lookalike Audiences in 2026 Open any Meta forum and you will read the same funeral notice: lookalike audiences are dead, Advantage+ killed them, just upload a list and let the machine run. It is half true and dangerously incomplete. Lookalikes did not die. Their...
by Francis Rozange | Jun 25, 2026 | Meta Ads (Facebook & Instagram)
Meta Advantage+ Audience: How It Really Works Advantage+ Audience is the most misunderstood setting in Meta Ads. Half the advertisers think it ignores everything they type. The other half think it is just broad targeting wearing a new name. Both are wrong, and both...
by Francis Rozange | Jun 25, 2026 | Meta Ads (Facebook & Instagram)
Broad vs Detailed Targeting on Meta in 2026 There is a fight that splits every Meta advertiser into two camps. One side swears by precise interest stacks: layer three behaviors, two job titles, a lookalike, and you have a clean audience. The other side throws...