by Francis Rozange | Sep 8, 2026 | Emailing
You buy a prospect list. Thirty thousand business addresses, presented as collected on an opt-in basis, delivered as a CSV, invoiced at a few thousand euros. The GDPR then imposes an obligation the seller never mentions in the brochure: write to those thirty thousand...
by Francis Rozange | Sep 8, 2026 | Emailing
It is the most used provision in French marketing law, and the most badly read. It is called the customer exception, or soft opt-in: an existing customer may be contacted without prior consent. The sentence is true. What most companies file under the word...
by Francis Rozange | Sep 8, 2026 | Emailing
Since January 2017, every European marketing manager has heard the same sentence in meetings: “anyway, the ePrivacy Regulation is going to change everything”. It will change nothing. The European Commission withdrew its proposal on 6 October 2025. The...
by Francis Rozange | Sep 8, 2026 | Emailing
A rule has circulated for twenty years in every B2B marketing course: a named address of the form firstname.lastname@company.com falls under an objection regime, a generic address of the form contact@company.com escapes the rules altogether, and independent...
by Francis Rozange | Sep 8, 2026 | Emailing
You have seen the sentence, in a deck, an article or a sales proposal: “the industry average open rate is 21.5 percent”. Take five minutes and walk back up the chain. The figure comes from a blog post, citing an annual report, published by an email...
by Francis Rozange | Sep 8, 2026 | Emailing
On 7 June 2021, Apple announced Mail Privacy Protection for iOS 15, iPadOS 15, macOS Monterey and watchOS 8. The wording of the press release is unambiguous: “Mail Privacy Protection stops senders from using invisible pixels to collect information about the...