by Francis Rozange | Sep 8, 2026 | Emailing
Of the dozens of measurements a campaign produces, exactly one decides your future at Gmail. It is not the open, nor the click, nor the bounce. It is the proportion of recipients who clicked “Report spam”. Google publishes two values for that proportion,...
by Francis Rozange | Sep 8, 2026 | Emailing
There is an invisible border in email. On one side, an ordinary sender nobody looks at. On the other, a bulk sender, subject to rules that are written down, measured, and lately enforced. That border carries a number: five thousand. Most companies cross it without...
by Francis Rozange | Sep 8, 2026 | Emailing
Fifty million euros for Orange. Three hundred and twenty-five million for Google. Two decisions, two operators, one shared reasoning. And a consequence the market has not yet measured: advertising displayed inside an inbox is direct marketing by electronic mail, with...
by Francis Rozange | Sep 8, 2026 | Emailing
A browser extension. You visit a LinkedIn profile, you click, and the personal phone number appears, along with the work address. One hundred and sixty million records built that way. Two hundred and forty thousand euros in fines, and an injunction. The French data...
by Francis Rozange | Sep 8, 2026 | Emailing
On 15 May 2025 the French data protection authority issued two sanctions on the same day, against two players in the same chain. Nine hundred thousand euros for one, eighty thousand for the other. Neither company had collected the addresses it was exploiting. That is...
by Francis Rozange | Sep 8, 2026 | Emailing
A rule has been circulating for twenty years: the GDPR supposedly requires double opt-in, that confirmation message sent after a signup, which you must click to be truly subscribed. We looked for the text. It does not exist. Not in the GDPR, not in the ePrivacy...