by Francis Rozange | Sep 8, 2026 | Emailing
Since June 2025 you have been told that your emails must be accessible, and that the European directive requires it. We have read the directive. The word “email” does not appear in it once. Which does not mean the subject does not exist. It means the...
by Francis Rozange | Sep 8, 2026 | Emailing
One day a client writes to say your newsletter is unreadable. Screenshot attached: dark background, dark text, a logo cut out inside a white square. You go looking for the dark mode compatibility matrix by mail client. You will find several. None of them is published...
by Francis Rozange | Sep 8, 2026 | Emailing
“Images are blocked by default.” That sentence is repeated in every email marketing guide, and it is true at one operator out of two. At the other, something quite different happens, and it is more interesting. Outlook blocks, and says so Microsoft leaves...
by Francis Rozange | Sep 8, 2026 | Emailing
You spent time on your preheader. That line of text following the subject in the message list, which guides present as the second subject line, and on which part of your open rate depends. On an iPhone with Apple Intelligence, that line no longer exists. It has been...
by Francis Rozange | Sep 8, 2026 | Emailing
You send a campaign. Thirty seconds later the dashboard already shows clicks. Nobody has read anything. Those are machines, and their vendor documents it. What Microsoft does to your links Safe Links is the Microsoft Defender component that protects Outlook users...
by Francis Rozange | Sep 8, 2026 | Emailing
A recipient clicks “report spam”. That gesture decides your fate, and it happens without you knowing anything about it. Unless you are enrolled in a feedback loop. All three major operators offer one. They do not give you the same thing, and the gap...