by Francis Rozange | Sep 8, 2026 | Emailing
One morning your messages stop going out. The sending log repeats the same line, and it contains a name: Spamhaus. A predictable sequence follows. Someone searches for “get IP removed from Spamhaus”, lands on a service promising delisting within 24 hours...
by Francis Rozange | Sep 8, 2026 | Emailing
The day you sign with a sending provider, you will be offered a dedicated IP address. The price is modest, the argument simple: your reputation will be your own. That is true. It is also, for most companies, exactly what you should not buy. What Google writes about...
by Francis Rozange | Sep 8, 2026 | Emailing
The recommendation is everywhere: separate your sending streams by subdomain. One for invoices, one for newsletters, one for prospecting. It has a primary source, which is rare enough to be worth noting. It also has a condition, almost always left out, which makes it...
by Francis Rozange | Sep 8, 2026 | Emailing
There is a conversation that happens every year in every company, and it always starts the same way: “how many can we send from our work mailbox?” The answer is published. It is quantified. It is far lower than most people imagine, and at Microsoft it...
by Francis Rozange | Sep 8, 2026 | Emailing
Look for a warm-up schedule. You will find dozens, all different, all presented with the same confidence. Day 1, fifty messages. Day 2, one hundred. Day 3, two hundred and fifty. Double every two days. Segment by operator. Write only to your most engaged contacts for...
by Francis Rozange | Sep 8, 2026 | Emailing
A rejected message answers you. It tells you why, with a precision you will find in no dashboard, and it tells you for free. Almost nobody reads it. People look at a bounce rate, watch it climb, and go looking for the cause elsewhere. It is written out in full in the...