You read a critique of GEO and you have no way of knowing whether the person writing it ever looked at the evidence pointing the other way. You cannot check every citation. You cannot read forty-five papers. So you decide who to trust on tone, which is exactly how you...
You want to know whether GEO works. So you search for the answer. You find a case study, a vendor benchmark, an average lifted from somebody else’s market, and you try to apply it to yours. Nobody can answer that question in the abstract. The literature...
You ask for a quote. You get back a range, a monthly retainer, a six or twelve month commitment. You get told about proprietary methodology, continuous monitoring, iterative optimization. What you almost never get told: how much, for what exactly, and how you will...
You have read that AI destroyed 58 percent of publisher traffic. Or 70 percent. You have possibly also read that Google disputes those measurements and maintains that traffic to the open web is holding steady. Both camps cite data. Both camps have an interest in the...
You hesitate to publish generated content. You have read that Google penalizes it. That readers spot it. That it is filler. So you pay humans to write your pages, which costs more and takes longer, and you accept the delay because you believe it protects the quality...
You are starting to be sold this, quietly. Proposals that talk about advanced optimization, proprietary techniques, methods your competitors are not using yet. Behind the vocabulary there is sometimes prompt injection: text written for the model rather than for the...
