Your GEO budget goes to your site. Page rewrites, paragraph restructuring, schema markup, a configuration file at the root, perhaps a technical audit on top. That is logical, because your site is the only thing you control and the only thing an agency can deliver...
You have heard the pitch, and it is a seductive one. AI reshuffles the deck. The old signals no longer count. The small player can finally beat the large one, because the model judges the content and not the budget. It is a window, and you should climb through it now....
You are told that if AI does not cite you, your content is not good enough. Not structured enough. Not clear enough. Not authoritative enough. Rewrite it, break it up, enrich it. Sometimes that is true. Often it is a question of placement. Your page was retrieved, it...
Your dashboard displays a number. Twelve percent share of voice. Up three points since last month. A clean chart, a green arrow, a caption about momentum. You feel informed. You are not. The problem is not that the tool is lying. The problem is that it shows you a...
You monitor whether AI talks about you. That is the right worry, in the wrong order. The entire GEO industry is built around one question: how to get cited. Tools count mentions. Reports display share of voice. Vendors sell visibility. The assumption underneath all of...
The market is on fire. Fifty-five percent of marketing leaders now have a dedicated budget line. Agencies are hiring specialists. Tracking tool vendors are raising money. One agency recommends a pilot budget worth one and a half to two times the existing search...
