You are being sold the AI citation as the new link. Your brand shows up in the answer, a small link appears beside it, and there you are, visible. That is the implicit reasoning behind every GEO proposal: being cited means being seen, so it means traffic. The...
You have been told SEO is dead, replaced by GEO. Then GEO turned out to be incomplete, and you needed AEO. Then somebody proposed LLMO, because after all these are language models. Some write AIO. Others talk about search everywhere optimization. Five acronyms in...
You get sold checklists. Twelve points, fifteen points, sometimes twenty. Structure your answers. Ship an llms.txt file. Deploy schema markup. Write self-contained paragraphs. Every point is presented on the same plane, with the same authority, as though they were all...
You see the same sentence everywhere. GEO supposedly lifts a piece of content by 30 to 40 percent in AI-generated answers. The number turns up in sales pages, LinkedIn posts, commercial proposals. It is presented as the proof that the discipline works. The number is...
You read that GEO works. So you started doing it. You added statistics to your pages, slipped in expert quotations, restructured your paragraphs so a model could lift them cleanly. You may even have seen something move. Your competitor read the same article. He did...
