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Insights & Expertise

Strategic thinking. Proven results. Since 1996.

GEO: the five studies that could prove us wrong

Test GEO on your own site in 30 days: our protocol

What GEO really costs, and what we refuse to sell

Are the publisher apocalypse numbers honest?

Sixteen percent of the sources AI cites are themselves written by AI

Manipulating AI answers: what works in the lab, what holds up in production

The sources AI prefers are not yours

Global brands 73 percent, niche brands 11 percent: GEO democratizes nothing

Position bias: your content is not losing on substance, it is losing in the middle

Your GEO tracking tool is measuring noise

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