lfdp vs Easy Digital Downloads

LaFactory Digital Products

Sell digital products. Keep every cent.

The complete digital-commerce platform for WordPress. Start free at 0% platform fee, upgrade once at $79 a year, and the licence is perpetual: stop renewing and everything you bought keeps working.

No platform fee. No metering. Your data stays in your database.

Get lfdp Pro, $79
0%Platform fee, free and Pro
$79Per year, licence perpetual
$0To start selling today
1996Building the web since
Free
A complete store, free forever. No platform fee, no meter, no trial.
$0/ forever
Unlimited production sites. It is simply free software.
Start free
Best deal
Pro
Everything in Free, plus licensing, subscriptions, marketplace and analytics.
$79/ year
One production site. Perpetual licence: stop renewing, nothing switches off.
Get lfdp Pro

What $499.50 a year does not buy you

Thirteen things you get from us and do not get from their most expensive pass. One question per line: is it in what you paid for?

Capability
lfdp
Their top pass, $499.50 first year
Zero platform fee on every plan, alwaysTheir free plan and Personal pass add 3% on every Stripe sale. Only an Extended pass or higher removes it, and it comes back the day a pass lapses
A free edition with no platform feeOurs is free software with 0% taken from your sales, not a tier that taxes them
Perpetual licenceStop renewing and everything keeps working. No feature locks, and no transaction fee reappears
Unlimited production sites on the free editionTheir top pass covers three sites
Forensic watermarking of delivered filesEvery download carries a mark tied to the licence that fetched it
Licence activation bound to domain AND IPTheirs binds to the site URL alone
A full REST API, Woo-stylelfdp/v2: CRUD, taxonomies, releases, batch, search, pagination. Theirs is partial
Outgoing webhooks on store eventsNative, on your own server. Theirs goes through Zapier
A built-in importer from their platformProducts, customers and orders. Theirs offers CSV import only
A compatibility layer for their existing hooksYour custom code keeps running after the move, instead of being rewritten
PDF vouchersNot in their catalogue, checked against their own extension list
Support inbox and ticketingCustomer conversations in the same admin as the orders
Checkout A/B testingTwo checkouts, real traffic, a measured winner

Everything in the platform, free against Pro

The full matrix of what we ship. No competitor in this table, just the two editions of the same platform.

Selling
Free
Pro
Unlimited products, files and price variations
Unlimited transactionsNo order volume cap at any level
Full cart and checkout
Stripe, Square and PayPalAt 0% platform fee, on both editions
Custom discount codes
Reviews, wish lists and bundles
Lead magnetsFree downloads that capture an address
Sequential order numbersInvoice-friendly, from the first order
Multi-currencyOne engine: conversion, format, symbol, separators
Checkout A/B testing
Subscriptions and free trials
Marketplace, commissions and vendor payouts
Content restriction and All Access passes
Wallet and store credit
Abandoned cart recovery
Payments and tax
Free
Pro
Zero platform fee on your salesFree and Pro alike, forever
2Checkout, Authorize.net, ClickBank
Check payments and conditional gateways
PayPal Commerce Pro
Gateway fees passed on
EU VAT, MOSS and B2B reverse charge
PDF invoices
PDF vouchers
Fraud monitor and MaxMind screening
Licensing and delivery
Free
Pro
Full data ownershipCustomers, orders and products in your own database
Built-in importer from Easy Digital DownloadsProducts, customers and orders
Software licensing for your own pluginsKeys, activations, and one-click updates for your customers
Licence activation by domain and IP
Forensic watermarking of delivered files
Custom deliverables and file generation
Product file store
Compatibility layer for EDD hooksYour existing custom code keeps working
Knowing your numbers
Free
Pro
Full REST API, lfdp/v2Woo-style: CRUD, taxonomies, releases, batch, search, pagination
Outgoing webhooks on store eventsNo Zapier in between
Advanced reports: MRR, churn, LTV
Campaign tracker
Slack and Pushover notifications
Marketing
Free
Pro
Mailchimp, ActiveCampaign, Campaign Monitor
ConvertKit, AWeber, GetResponse
MailPoet, Sendy, Mad Mimi
Frontend submissionsVendors publish their own products
Support and updates
Free
Pro
Updates delivered into wp-adminOne click, no terminal
Community support
Support inbox and ticketing
Priority supportOne year included, renewable

The fee nobody puts on the pricing page

Their free plan adds an extra 3% on every Stripe transaction, on top of Stripe's own rate. Only an Extended pass or higher removes it, so their cheapest way out of the fee is $199.50 the first year and $399 every year after. Their own documentation adds that the fee applies to subscription renewals too, and that it returns the moment a licence expires. lfdp charges 0% on your sales, free plan and Pro alike, forever. Sell $50,000 a year through Stripe on their free plan and you hand over $1,500. On lfdp: nothing.

What it costs over three years

Same store, same three years. One line is a purchase, the other is a rent.

Yearlfdp ProTheir top pass
Year 1$79$499.50
Year 2$79, optional$999
Year 3$79, optional$999
If you stop payingEverything keeps working, on the version you haveUpdates stop and the 3% Stripe fee returns
Three-year total$237 at most, $79 at least$2,497.50

Frequently asked questions

The short version: you buy it, you own it, nothing switches off.

Is the free plan a trial?

No. It is a complete store: catalog, cart, checkout, Stripe, Square and PayPal at 0% platform fee, discount codes, reviews, wish lists, bundles, lead magnets, sequential order numbers, multi-currency, checkout A/B testing, a full REST API and the EDD importer. You move to Pro when you need software licensing, subscriptions, the marketplace, extra gateways or advanced analytics.

What exactly does a perpetual licence mean?

You pay $79 for a licence that never expires. Every feature you bought keeps working for as long as you run the plugin. Renewing at $79 a year only keeps updates and support coming. Skip it and nothing switches off: no feature locks, and no transaction fee appears.

Can I really migrate from Easy Digital Downloads?

Yes. lfdp ships with a built-in importer that brings over your products, customers and orders, plus a compatibility layer on Pro so your existing custom hooks keep working. Install lfdp alongside what you have, run the importer, check the numbers, then switch.

How many sites can I use it on?

The free edition is unlimited, because it is simply free software. A Pro licence activates on one production site; staging and development copies are not counted against you.

Do you take a cut of my sales?

Never, on either edition. There is no platform fee, no per-transaction charge and no revenue share. Your payment processor bills you its own rate and that is the end of it.

What happens to my data if I leave?

It was always yours. Customers, orders and products live in your own WordPress database, never on our servers, and the full REST API lets you take everything out whenever you want.

One purchase. No platform fees. Ever.

Start free and keep 100% of every sale. Go Pro at $79 a year for licensing, subscriptions, marketplace, analytics and every gateway. Stop renewing whenever you like: everything keeps working.

Get lfdp Pro, $79/yr

Competitor pass prices ($99.50 to $499.50 the first year, renewing at $199 to $999 a year), the 3% Stripe application fee, its Extended-pass threshold and its return on expiry are taken from that vendor's own pricing page and Stripe documentation, July 2026. Capabilities marked absent were checked against their own extension catalogue and documentation at the same date. lfdp rows reflect the current shipping builds of the free and Pro editions. Trademarks belong to their respective owners. Spotted something out of date? Tell us through the contact form and we correct it.

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