lfdp vs Easy Digital Downloads

LaFactory Digital Products

Sell digital products. Keep every cent.

The complete digital-commerce platform for WordPress. Start free, upgrade once: $79 a year, and the license is perpetual, stop renewing and everything you bought keeps working.

0%Platform fee, free and Pro
$79Per year, license perpetual
$0To start selling today
1996Building the web since
EDD All Access
Their complete platform, every extension.
$499.50/ first year
Renews at $999.00 every year after
See on EDD
  • Use on 3 sites
  • Unlimited products
  • No platform fees while active
  • Full checkout and cart
  • Subscriptions and free trials
  • Stripe, PayPal and Apple Pay
  • Authorize.net and 2Checkout
  • Custom discount codes
  • EU VAT compliance
  • Premium support
Yearly subscription. Prices from easydigitaldownloads.com, July 2026.
lfdp Free
A complete store, free forever.
$0/ forever
No platform fee, no meter, no trial
Start free
  • Use on unlimited sites
  • Unlimited products
  • 0% platform fees, always
  • Full checkout and cart
  • Stripe, Square and PayPal
  • Custom discount codes
  • Reviews, wish lists and bundles
  • Lead magnets (free downloads)
  • Sequential order numbers
  • Built-in EDD importer
Best deal
lfdp Pro
Everything, one license, perpetual.
$79/ year
License is perpetual: stop renewing, everything keeps working
Get lfdp Pro
  • Everything in Free
  • Use on 1 production site
  • Software licensing and 1-click updates
  • Subscriptions and free trials
  • Marketplace, commissions and payouts
  • Content restriction and All Access passes
  • EU VAT and PDF invoices
  • All payment gateways
  • Advanced reports (MRR, churn, LTV)
  • Email marketing integrations

Compare every feature

The full matrix, nothing hidden. EDD column: their All Access pass, checked in July 2026 against their pricing comparison, their extension catalog and their docs.

Core features
EDD All Access
lfdp Free
lfdp Pro
Supported sitesProduction sites one license covers. Staging and dev copies are not counted by lfdp.
3
Unlimited
1
Full data ownershipCustomers, orders and products live in your own WordPress database, never on someone else's servers.
Unlimited productsNo cap on the number of products, files or price variations you can sell.
Unlimited transactionsNo order volume limits at any plan level.
UpdatesNew versions delivered straight into wp-admin, one click to install.
1 yr incl., then $79/yr
Premium supportDirect help from the people who build the product.
Community
1 year, renewable
Payments
EDD All Access
lfdp Free
lfdp Pro
Stripe (cards, Apple Pay, Google Pay)Cards, wallets and local payment methods through Stripe checkout.
SquareAccept payments through a connected Square account.
PayPalStandard PayPal checkout for buyers who prefer it.
Platform fee on Stripe salesEDD: 3% on the free plan and on the Personal pass, 0% only while an Extended pass or higher stays active, renewals included. lfdp: 0% always.
0% from Extended up
0% always
0% always
2Checkout (Verifone)Global payment processing in additional regions and currencies.
Authorize.netCard processing through an Authorize.net merchant account.
Check paymentsRecord offline check or wire payments as regular orders.
Conditional gatewaysShow or hide payment methods based on cart contents or customer rules.
ClickBankSell through the ClickBank network.
Gateway feesPass processing costs to the buyer per gateway.
PayPal Commerce ProAdvanced PayPal integration with cards and pay-later options.
Stripe Pro (no-fee Stripe)lfdp's built-in Stripe is already 0%.
Built-in
Built-in
Wallet / store creditCustomers deposit funds and pay from a store balance.
Marketing integrations
EDD All Access
lfdp Free
lfdp Pro
Campaign trackerAttribute orders to campaigns and UTM sources.
AWeberSubscribe buyers to AWeber lists at checkout.
ConvertKitTag and subscribe customers in ConvertKit automatically.
GetResponseSync buyers to GetResponse campaigns.
MailPoetAdd customers to MailPoet lists inside WordPress.
SendyNo Sendy add-on in EDD's catalog or documentation, checked July 2026.
Mad MimiEDD still hosts a Mad Mimi doc page from 2022, but the add-on is in no current pass.
Legacy add-on
Mailchimp
ActiveCampaign
Campaign Monitor
Advanced features
EDD All Access
lfdp Free
lfdp Pro
Abandoned cart recoveryEmail shoppers who left without completing checkout.
AI-powered recommendationsCo-purchase engine rebuilt daily, with same-category fallback for young stores.
Acquisition surveyAsk buyers how they found your store, right at checkout.
Conditional emailsSend follow-ups only when order conditions match.
Cross-sells and upsellsOffer complementary or upgraded products during checkout.
Message customersContact buyers of a specific product directly from the admin.
Build lead magnets (free downloads)Give products away for an email address, no checkout friction.
Multi currencyDisplay and charge prices in multiple currencies.
Per-product emailsCustom purchase receipts and instructions per product.
Subscriptions and free trialsRecurring billing with trials, upgrades and self-serve cancellation.
Variable pricingVariable price tiers are core in lfdp; the price switcher UI is Pro.
Tiers built-in
All Access passesSell one pass that unlocks every product in your catalog.
Amazon S3 storagelfdp also supports Backblaze B2.
Dropbox storageServe deliverable files from Dropbox.
Content restrictionLock pages and posts behind a purchase or membership.
Custom prices (name your price)Let buyers choose what they pay above a minimum.
Advanced discounts (Discounts Pro)Standard discount codes are included free in both.
Purchase limitsCap how many times a product can be bought, per product or variation.
Customer reviewsRatings and reviews with moderation on product pages.
Customer file uploadsBuyers attach files to their order at checkout.
ZapierConnect store events to thousands of external apps.
Checkout fields manager10 field types, required rules enforced server-side.
Commissions and vendor payoutsSplit revenue with vendors and track what you owe them.
Conditional success redirectsSend buyers to different thank-you pages per product.
Custom deliverablesGenerate personalized files per order.
Customer wish listsBuyers save products to lists and come back to purchase.
Frontend submissions (vendor products)Vendors submit their own products from the front end.
Git download updaterPublish releases straight from GitHub or GitLab tags.
Pushover notificationsReal-time sale alerts on your phone.
Recommended productsHand-pick related products shown on product pages.
Simple shippingFlat rates, zones, weight rules, tracking numbers, shipped-order emails and unshipped CSV export. No live carrier APIs, same as EDD.
Slack notificationsStore events posted to your Slack channels.
Software licensingLicense keys, activation limits and automatic updates for the software you sell.
Advanced reports (MRR, churn, LTV)Recurring revenue, churn and customer lifetime value analytics.
Sequential order numbersGapless, sequential order numbering for clean accounting.
Compare productsSide-by-side product comparison for buyers.
Download email attachmentsAttach purchased files directly to receipt emails.
Email reportsScheduled store performance summaries in your inbox.
Fraud monitorFlag suspicious orders for review before fulfilment.
MaxMind fraud preventionminFraud risk scoring on top of lfdp's own rules-based fraud monitor.
Per-product notificationsNotify specific people when specific products sell.
Resend receiptRe-send purchase receipts and download links in one click.
Product bundlesSell several products together at one price.
Widgets packReady-made widgets for carts, filters and product lists.
Recently viewed items
Coupon importer
Discount code generator
Password meter
User historyProduct view trail per customer, shown on each order. Included with the fraud monitor.
What the EDD matrix leaves out
EDD All Access
lfdp Free
lfdp Pro
Built-in EDD importer (products, customers, orders)Move an existing EDD store into lfdp with one command, data checked as it lands. EDD's own migration tooling is CSV import and export.
CSV import only
EDD compatibility layer for existing hooksCode written against EDD hooks keeps running while you migrate. On EDD these are of course its own hooks.
Its own hooks
Forensic watermarking of delivered filesEach delivered file is marked per license, so leaks are traceable. EDD lists no watermarking add-on: its anti-sharing answer is the free Lock Downloads to IP plugin, which locks the link, not the file.
License activation by domain and IPLicenses bind to the buyer's domain and IP, not just a key string. EDD Software Licensing counts activations by site URL only.
Site URL only
Full REST API (lfdp/v2, Woo-style)Complete CRUD for products, orders, taxonomies and releases, Bearer-token auth.
Partial API
Outgoing webhooks on store eventsPush order and customer events to any endpoint, no middleman.
Via Zapier
Checkout A/B testingTest checkout variants and keep the one that converts. Nothing comparable in EDD's catalog.
EU VAT (MOSS, B2B reverse charge)EDD offers EU VAT compliance in its paid passes.
PDF invoicesAutomatic sequential PDF invoices for every order.
PDF vouchersSell gift vouchers delivered as printable PDFs. EDD sells PDF Invoices and Wallet store credit, no vouchers.
Support inbox and ticketingCustomer support tickets handled inside your store admin. EDD has no ticketing add-on: support runs on their own site.
Manual order creationRecord phone or invoice sales as normal orders.
Product file storeCentral library of deliverable files reused across products. EDD reuses files through its Dropbox File Store and Amazon S3 add-ons.
Dropbox, S3

The fee nobody puts on the pricing page

EDD's free plan adds an extra 3% on every Stripe transaction, on top of Stripe's own US rate of 2.9% + 30¢. Only an Extended pass or higher removes it, so their cheapest way out of the fee is $199.50 the first year, then $399 every year: the $99.50 Personal pass still pays the 3%. Their own documentation adds that the fee applies to subscription renewal orders too, and that it comes back the moment your license expires. lfdp charges 0% on your sales, on the free plan and on Pro, forever. Sell $50,000 a year through Stripe on EDD free and you hand over $1,500. On lfdp: $0.

What it costs over three years

Same store, three years, everything unlocked.

 EDD All AccessEDD Professionallfdp Pro
Year 1$499.50$299.50$79
Year 2$999$599$79, optional
Year 3$999$599$79, optional
Total$2,497.50$1,497.50$237 max, $79 min
Stop paying in year 23% Stripe fee returns, no more updatessameeverything keeps working, forever

Frequently asked questions

The short version: you buy it, you own it, nothing switches off.

What exactly does a perpetual license mean?

You pay $79 for a license that never expires. Every feature you bought keeps working for as long as you run the plugin. Renewing $79 a year only keeps updates and support coming. Skip it and nothing switches off, no feature locks, no transaction fee appears.

What happens after my first year of updates?

Your purchase includes a year of updates and support. Renewing at $79/yr keeps new versions, fixes and support flowing. If you skip it, your store keeps running exactly as it is, on the version you have. Compare that with EDD, where letting a pass lapse also brings the 3% Stripe application fee back on every sale.

Can I really migrate from Easy Digital Downloads?

Yes. lfdp ships with a built-in EDD importer that brings over your products, customers and orders, plus an EDD compatibility layer on Pro so existing hooks keep working. Install lfdp alongside EDD, run the importer, check the numbers, then switch.

How many sites can I use it on?

The free plan is unlimited, it is simply free software. An lfdp Pro license activates on one production site. EDD's passes range from one site to three sites on All Access.

Is the free plan a trial?

No. It is a complete store: catalog, cart, checkout, Stripe, Square and PayPal at 0% platform fee, discount codes, reviews, wish lists, bundles, lead magnets, sequential order numbers, a full REST API and the EDD importer. You upgrade to Pro when you need licensing, subscriptions, the marketplace, extra gateways or advanced analytics.

One purchase. No platform fees. Ever.

Start free and keep 100% of every sale. Go Pro at $79 a year for licensing, subscriptions, marketplace, analytics and every gateway. Stop renewing whenever you like: everything keeps working.

Get lfdp Pro, $79/yr

EDD pass prices ($99.50 to $499.50 first year, renewing at $199 to $999/yr), tier features and the comparison matrix are taken from easydigitaldownloads.com/pricing, July 2026; the 3% Stripe application fee, its Extended-pass threshold and its return on expiry from easydigitaldownloads.com/docs/stripe. EDD plugins keep working after a pass expires; the 3% Stripe fee and updates resume/stop respectively. Rows absent from that comparison were checked against EDD's extension catalog (easydigitaldownloads.com/downloads) and their documentation, July 2026. lfdp feature availability reflects the current lfdp builds. Trademarks belong to their respective owners. Spotted something out of date? Tell us through the contact form and we fix it.

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