You hesitate to publish generated content. You have read that Google penalizes it. That readers spot it. That it is filler. So you pay humans to write your pages, which costs more and takes longer, and you accept the delay because you believe it protects the quality...
You are starting to be sold this, quietly. Proposals that talk about advanced optimization, proprietary techniques, methods your competitors are not using yet. Behind the vocabulary there is sometimes prompt injection: text written for the model rather than for the...
Your GEO budget goes to your site. Page rewrites, paragraph restructuring, schema markup, a configuration file at the root, perhaps a technical audit on top. That is logical, because your site is the only thing you control and the only thing an agency can deliver...
You have heard the pitch, and it is a seductive one. AI reshuffles the deck. The old signals no longer count. The small player can finally beat the large one, because the model judges the content and not the budget. It is a window, and you should climb through it now....
You are told that if AI does not cite you, your content is not good enough. Not structured enough. Not clear enough. Not authoritative enough. Rewrite it, break it up, enrich it. Sometimes that is true. Often it is a question of placement. Your page was retrieved, it...
