There is a persistent story in B2B marketing that Facebook and Instagram are where you sell shoes and supplements, not enterprise software or industrial equipment. The story is wrong, and it costs companies real pipeline. Meta does not let you target a job title the...
Advantage+ Shopping Campaigns, ASC for short, stopped being an experiment a long time ago. On Meta s Q4 2024 earnings call, CFO Susan Li said the product had passed a 20 billion dollar annual run rate, growing 70 percent year over year. By mid 2025 it was the default...
You found a campaign that works. The cost per result is where you want it, the return holds, and the obvious next move is to pour more money in. Then you do, and everything falls apart. The cost doubles, the return collapses, and you spend two weeks trying to claw...
The learning phase is the most misunderstood mechanic in Meta advertising, and that misunderstanding costs real money. Half of what circulates about it on forums and agency blogs is folklore: do not touch anything for seven days, the learning phase is a punishment,...
Most advertisers pick a bid strategy the way they pick a Netflix show: by guessing, then second guessing. The folklore around Meta bidding is thick and mostly wrong. Bid cap gives you control, so it must be smarter. Lowest cost wastes money, so avoid it. Cost cap is...
