You get sold checklists. Twelve points, fifteen points, sometimes twenty. Structure your answers. Ship an llms.txt file. Deploy schema markup. Write self-contained paragraphs. Every point is presented on the same plane, with the same authority, as though they were all...
You see the same sentence everywhere. GEO supposedly lifts a piece of content by 30 to 40 percent in AI-generated answers. The number turns up in sales pages, LinkedIn posts, commercial proposals. It is presented as the proof that the discipline works. The number is...
You read that GEO works. So you started doing it. You added statistics to your pages, slipped in expert quotations, restructured your paragraphs so a model could lift them cleanly. You may even have seen something move. Your competitor read the same article. He did...
Your Meta ads are not performing and you have no idea why. So you do what everyone does. You change the audience. Then you change the budget. Then you pause everything and start over. Two weeks later you are still bleeding money and still guessing. The problem is not...
Few emails ruin a morning faster than «Your ad account has been disabled». One moment your campaigns are spending, the next your access is gone and the dashboard shows a red banner with no clear reason. Meta processes millions of ads every day with mostly automated...
