All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
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Top 10 Email Marketing Tools Compared in 2026
Read the article: Top 10 Email Marketing Tools Compared in 202610 email marketing tools compared in 2026: MailerLite, Brevo, Kit, ActiveCampaign, Mailchimp, GetResponse and more, on price, automation and deliverability.
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Top 7 Digital Acquisition Channels Ranked by ROI
Read the article: Top 7 Digital Acquisition Channels Ranked by ROI7 digital acquisition channels ranked by ROI: SEO, email, Google Ads, social ads, content, affiliates and more, with realistic timelines and costs.
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Top 10 Reasons Your Website Is Not Converting
Read the article: Top 10 Reasons Your Website Is Not Converting10 reasons your website is not converting: slow pages, a weak value proposition, unclear calls to action, poor mobile experience and missing trust signals.
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Top 8 B2B Lead Generation Strategies in 2026
Read the article: Top 8 B2B Lead Generation Strategies in 20268 B2B lead generation strategies in 2026: content and SEO, LinkedIn outreach, cold email, webinars, partnerships and paid search with intent targeting.
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Top 10 Mistakes SMBs Make When Launching a Website
Read the article: Top 10 Mistakes SMBs Make When Launching a Website10 mistakes SMBs make when launching a website, from cheap hosting and missing SSL to ignoring SEO, launching without analytics and weak mobile design.
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Top 10 KPIs Every SMB Should Track on Their Website
Read the article: Top 10 KPIs Every SMB Should Track on Their Website10 website KPIs every SMB should track: organic traffic, conversion rate, engagement, pages per session, cost per acquisition and more, and how to measure them.
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Top 10 Free Marketing Automation Tools for 2026
Read the article: Top 10 Free Marketing Automation Tools for 202610 free marketing automation tools for 2026: what the free plans of Brevo, Mailchimp, HubSpot CRM, n8n, Make, Zapier and others really include.
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Top 8 AI Image Generation Tools for the Web in 2026
Read the article: Top 8 AI Image Generation Tools for the Web in 20268 AI image generation tools for the web in 2026: Midjourney, DALL-E, Stable Diffusion, Flux, Adobe Firefly, Leonardo and Ideogram, on quality and rights.
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Top 10 ChatGPT Prompts for SEO Professionals: Ready-to-Use Templates in 2026
Read the article: Top 10 ChatGPT Prompts for SEO Professionals: Ready-to-Use Templates in 202610 ChatGPT prompts for SEO professionals: ready-to-use templates for keyword clustering, content briefs, meta descriptions, FAQ schema and content gaps.
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Top 10 AI Tools for Digital Marketing in 2026: The Practical Marketer’s Guide
Read the article: Top 10 AI Tools for Digital Marketing in 2026: The Practical Marketer’s Guide10 AI tools for digital marketing in 2026, judged on real tasks: ChatGPT and Claude for drafts, Midjourney for images, Jasper, Surfer SEO, Frase and more.
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Top 10 Chrome Extensions for SEO: The Essential Browser Tools in 2026
Read the article: Top 10 Chrome Extensions for SEO: The Essential Browser Tools in 202610 Chrome extensions for SEO in 2026: Ahrefs SEO Toolbar, Detailed SEO, MozBar, SEO Minion, Wappalyzer, Keywords Everywhere and more, with their limits.
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Top 8 SEO Rank Tracking Tools Compared: Everything You Need to Know in 2026
Read the article: Top 8 SEO Rank Tracking Tools Compared: Everything You Need to Know in 20268 SEO rank tracking tools compared in 2026: Semrush, Ahrefs, SE Ranking, SERPWatcher, AccuRanker and more, on update frequency, accuracy and local tracking.
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Online Reviews and SEO: How Reputation Affects Rankings
Read the article: Online Reviews and SEO: How Reputation Affects RankingsOnline reviews and SEO: review signals rank right behind Business Profile signals for the local pack. How to get reviews, respond to them and never incentivize.
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Local Citations: What They Are and How to Build Them
Read the article: Local Citations: What They Are and How to Build ThemLocal citations: online mentions of your business name, address and phone. How to build structured and unstructured citations that stay consistent everywhere.
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International SEO: How to Rank in Multiple Countries and Languages
Read the article: International SEO: How to Rank in Multiple Countries and LanguagesInternational SEO: how to rank in several countries and languages, comparing ccTLDs, subdomains and subfolders, plus hreflang and content by market.
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Hreflang Tags: The Complete Implementation Guide
Read the article: Hreflang Tags: The Complete Implementation GuideHreflang tags: how they work, the three implementation methods, x-default, and how to debug reciprocity and invalid codes before they cost you rankings.
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Multilingual Content Strategy: Translation, Localization, or Transcreation?
Read the article: Multilingual Content Strategy: Translation, Localization, or Transcreation?Multilingual content strategy: when translation is enough, when to localize or transcreate, keyword research across languages and the limits of AI translation.
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SEO for Emerging Markets: Africa, Southeast Asia, and Latin America
Read the article: SEO for Emerging Markets: Africa, Southeast Asia, and Latin AmericaSEO for emerging markets: how to rank in Africa, Southeast Asia and Latin America, mobile-first and on slow connections, plus Yandex, Baidu and Naver.
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E-Commerce SEO: The Complete Guide to Ranking Your Online Store
Read the article: E-Commerce SEO: The Complete Guide to Ranking Your Online StoreE-commerce SEO: how to rank an online store, from category pages and duplicate URLs to product pages, faceted navigation and WooCommerce specifics.
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Product Page SEO: How to Optimize for Rankings and Conversions
Read the article: Product Page SEO: How to Optimize for Rankings and ConversionsProduct page SEO: unique product titles and descriptions, Product schema, optimized images and reviews, to rank and convert at the same time.
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Faceted Navigation and SEO: How to Avoid Crawl Budget Nightmares
Read the article: Faceted Navigation and SEO: How to Avoid Crawl Budget NightmaresFaceted navigation and SEO: filters can turn one category into thousands of URLs. Why noindex is not enough, and how canonicals, robots.txt and AJAX compare.
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Google Shopping and Product Schema: Getting Rich Results for Your Products
Read the article: Google Shopping and Product Schema: Getting Rich Results for Your ProductsGoogle Shopping and Product schema: how Merchant Center feeds and JSON-LD Product markup make your products eligible for free listings and rich results.
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AI Overviews: How Google’s AI Answers Change SEO
Read the article: AI Overviews: How Google’s AI Answers Change SEOAI Overviews and SEO: Pew Research measured clicks near 8% with an AI summary versus 15% without. Which pages get cited and how to structure content for it.
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Zero-Click Searches: How to Win When Nobody Clicks
Read the article: Zero-Click Searches: How to Win When Nobody ClicksZero-click searches: about two-thirds of Google searches end without a click. How to stay visible through snippets, Knowledge Panels and People Also Ask.
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Google Ads Conversion Tracking: Tags, Micro/Macro and Enhanced Conversions
Read the article: Google Ads Conversion Tracking: Tags, Micro/Macro and Enhanced ConversionsGoogle Ads conversion tracking: tags, micro versus macro conversions, enhanced conversions, GA4 integration and why server-side tracking is now the standard.
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Google Tag Manager for Google Ads: Complete Setup and Server-Side Tagging
Read the article: Google Tag Manager for Google Ads: Complete Setup and Server-Side TaggingGoogle Tag Manager for Google Ads: the Conversion Linker, conversion variables, GA4 events and server-side tagging to recover conversions lost by browsers.
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Consent Mode v2 and GDPR Compliance: Post-Cookie Tracking in 2026
Read the article: Consent Mode v2 and GDPR Compliance: Post-Cookie Tracking in 2026Consent Mode v2 and GDPR in 2026: the four consent parameters, basic versus advanced mode, the Digital Markets Act and conversion modeling without cookies.
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Attribution and Offline Conversions: Data Manager API, CRM and Incrementality Testing
Read the article: Attribution and Offline Conversions: Data Manager API, CRM and Incrementality TestingGoogle Ads attribution and offline conversions: data-driven attribution, CRM imports through the Data Manager API, cross-device and incrementality tests.
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Cookieless and Privacy Sandbox: What Remains After Topics API’s Demise
Read the article: Cookieless and Privacy Sandbox: What Remains After Topics API’s DemiseCookieless and Privacy Sandbox: Google shut it down in October 2025 and third-party cookies remain. Why Topics API failed and what actually works now.
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Landing Pages for Google Ads: Quality Score, CRO and Message Match
Read the article: Landing Pages for Google Ads: Quality Score, CRO and Message MatchLanding pages for Google Ads: landing page experience in Quality Score, Core Web Vitals, message match between ad and page, and CRO techniques that convert.
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Google Ads Audit: Complete 50+ Point Checklist Methodology
Read the article: Google Ads Audit: Complete 50+ Point Checklist MethodologyGoogle Ads audit: a 50+ point checklist in phases, from conversion tracking and account structure to keywords, ads and landing pages, and how often to run it.
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Geographic, Schedule and Device Targeting: Adjustments and Exclusions
Read the article: Geographic, Schedule and Device Targeting: Adjustments and ExclusionsGeographic, schedule and device targeting in Google Ads: location methods, radius and presence settings, ad scheduling and bid adjustments by device.
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Google Ads Remarketing: RLSA, Display, Dynamic and Cross-Channel Sequencing
Read the article: Google Ads Remarketing: RLSA, Display, Dynamic and Cross-Channel SequencingGoogle Ads remarketing: RLSA lists, Display and dynamic remarketing with product feeds, cross-channel sequencing, frequency and tag setup.
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Brand Campaigns and Competitor Targeting: Protecting Your Brand and Attacking
Read the article: Brand Campaigns and Competitor Targeting: Protecting Your Brand and AttackingBrand campaigns and competitor targeting: why brand terms need their own campaign, the conquest strategy, Quality Score traps and Google's trademark policy.
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Google Ads Bidding Strategies: From Manual CPC to Smart Bidding
Read the article: Google Ads Bidding Strategies: From Manual CPC to Smart BiddingGoogle Ads bidding strategies: manual CPC after the end of Enhanced CPC, Smart Bidding, Maximize Clicks, Conversions and Value, and when to switch.
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Smart Bidding Exploration and Flexible ROAS: Bidding in 2026
Read the article: Smart Bidding Exploration and Flexible ROAS: Bidding in 2026Smart Bidding Exploration and flexible ROAS in 2026: letting target ROAS flex within a range to reach new converting queries, with the data behind it.
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Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
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You do not hunt spam traps
Read the article: You do not hunt spam trapsSpam traps are not to be hunted: Spamhaus treats a hit as proof of a collection or hygiene problem. What the lists mean and the bounce rate that warns.
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailWhat M3AAWG condemns in cold email: its November 2025 position targets deceptive delivery, not cold email itself, like masked domains and fake one-to-one mail.
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsEmail marketing law in Australia, Canada and the UK: consent, unsubscribe deadlines and fines, from 871,660 Australian dollars for 154 messages.
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageCAN-SPAM in the United States: no prior consent needed, but each non-compliant email is a separate violation at up to $53,088. Two cases for scale.
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notFrench QPC decision 2026-1210 strikes down the cumulation of fines on email prospecting, deferred to October 2027. The consent requirement stays intact.
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countHow long to keep prospect data: the CNIL sets three years from the person's last contact. Opening an email does not count, and silence means deletion.
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youBuying a prospect list under GDPR Article 14: you must notify every contact within one month and name the seller. Consent does not transfer.
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationThe customer exception, or soft opt-in, has four cumulative conditions, and the CNIL says creating an account is not a sale. Cart reminders need consent.
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025The ePrivacy Regulation was withdrawn on 6 October 2025 after eight years. Directive 2002/58/EC and its 27 national transpositions remain in force.
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysB2B email prospecting and the CNIL: its current pages rely on legitimate interest when the offer fits the person's job. The named address rule is gone.
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceEmail marketing benchmarks have no primary source: vendors measure their own customers on a pixel Apple preloads. Track your own series and a control group.
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Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
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Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
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GEO: the five studies that could prove us wrong
Read the article: GEO: the five studies that could prove us wrongGEO, the five studies that could prove us wrong: the strongest published evidence against our position, and the conditions that would change our mind.
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Test GEO on your own site in 30 days: our protocol
Read the article: Test GEO on your own site in 30 days: our protocolTest GEO on your own site in 30 days: our protocol with a control group, a baseline, targeted changes and repeated measurements you can read honestly.
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What GEO really costs, and what we refuse to sell
Read the article: What GEO really costs, and what we refuse to sellWhat GEO really costs: 55% of marketers have a GEO budget yet no practitioner discloses an amount. Our rates, and the GEO services we refuse to bill for.
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Are the publisher apocalypse numbers honest?
Read the article: Are the publisher apocalypse numbers honest?Publisher traffic decline: minus 58%, minus 70% or minus 10%? Each camp measures something different with the same word. How to read AI traffic loss numbers.
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Sixteen percent of the sources AI cites are themselves written by AI
Read the article: Sixteen percent of the sources AI cites are themselves written by AI16% of the sources AI cites are written by AI, per an audit of 712 queries on four engines. Why GEO rewards what degrades the corpus, and what to do.
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Manipulating AI answers: what works in the lab, what holds up in production
Read the article: Manipulating AI answers: what works in the lab, what holds up in productionManipulating AI answers: injection attacks work in the lab, but a 1,000-site black-hat testbed shows 99.78% neutralization in production. The real weakness.
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The sources AI prefers are not yours
Read the article: The sources AI prefers are not yoursThe sources AI prefers are not yours: generative engines favor third-party sources over brand sites, so most GEO budgets target the wrong place.
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Global brands 73 percent, niche brands 11 percent: GEO democratizes nothing
Read the article: Global brands 73 percent, niche brands 11 percent: GEO democratizes nothingGEO democratizes nothing: across 100,000 AI answers, global brands reach 73% visibility and niche brands start at 11%. What it changes for a small business.
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Position bias: your content is not losing on substance, it is losing in the middle
Read the article: Position bias: your content is not losing on substance, it is losing in the middlePosition bias in AI answers: model accuracy follows a U-shaped curve by position in the context, so part of GEO visibility is a placement artifact.
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Your GEO tracking tool is measuring noise
Read the article: Your GEO tracking tool is measuring noiseGEO tracking tools measure noise: visibility in AI answers is a distribution, not a point, so one monthly measurement proves nothing. The minimum protocol.
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30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is error
Read the article: 30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is errorAI citations misrepresent their source 30.6% of the time, across 761,495 citation pairs. For a brand, the real GEO risk is not absence but error.
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The GEO market is booming, usage is flat: the gap nobody looks at
Read the article: The GEO market is booming, usage is flat: the gap nobody looks atThe GEO market is booming while usage is flat: the Reuters Institute sees no growth in chatbot use for news, as 55% of marketers open a GEO budget.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
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WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
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Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
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WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
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WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
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Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
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WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
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Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
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Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
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Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
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WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.