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Insights & Expertise

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Audiences Google Ads : in-market, affinité, custom segments et segments combinés

Customer Match et first-party data : import CRM, taux de match et stratégie

Google Ads pour le local : campagnes locales, GBP et Maps Ads

Local Services Ads : pay-per-lead, badges et optimisation des avis

L’IA dans Google Ads : panorama complet 2026

Optimiser Performance Max : diagnostics, channel reporting et scripts

Demand Gen : formats, placements, Maps et channel controls

Demand Gen avancé : CTV shoppable, travel feeds et reporting par format

Google App Campaigns : install, engagement, Firebase et SKAN

Google Shopping Ads : standard vs PMax, segmentation, CSS et local inventory

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