by Francis Rozange | Apr 4, 2026 | Google Ads
## Introduction to Local Services Ads: The Pay-Per-Lead Model Google Local Services Ads (LSA) represent a fundamental shift in how local service providers attract customers online. Unlike traditional Google Ads, where you pay for clicks regardless of conversion...
by Francis Rozange | Apr 4, 2026 | Google Ads
## Introduction: The AI Revolution in Search Advertising Google Ads has undergone a profound transformation in 2025 and early 2026. Artificial intelligence is no longer a peripheral feature or experimental beta product. It is now the backbone of modern search...
by Francis Rozange | Apr 4, 2026 | Google Ads
Performance Max in 2026: a campaign type that finally talks back Performance Max launched in 2021 as a deliberate trade-off: surrender granular control to Google’s AI, get reach across Search, YouTube, Display, Discover, Gmail and Maps in return. For two years,...
by Francis Rozange | Apr 4, 2026 | Google Ads
Demand Gen in 2026: the campaign type that ate Discovery, Video Action, and a slice of paid social Demand Gen is no longer a beta curiosity grafted onto Discovery. It is, as of 2026, the upper-funnel pillar of Google Ads, sitting between Performance Max (lower-funnel,...
by Francis Rozange | Apr 4, 2026 | Google Ads
Introduction: Shopping in 2026 is not a single product Google Shopping in 2026 is not one campaign type, it is a stack. Standard Shopping still exists. Performance Max for Shopping has replaced Smart Shopping since 2022. Comparison Shopping Services (CSS) sit on top...