Lede: one campaign, the entire Google network Performance Max is the campaign type that ate Google Ads. In 2026, on most retail and e-commerce accounts we audit, it now absorbs 70% or more of paid search budget. The reason is structural: a single Performance Max...
Introduction: Shopping in 2026 is not a single product Google Shopping in 2026 is not one campaign type, it is a stack. Standard Shopping still exists. Performance Max for Shopping has replaced Smart Shopping since 2022. Comparison Shopping Services (CSS) sit on top...
Introduction: the ghost network of digital advertising The Google Display Network is the channel everyone runs and almost no one defends. It moves billions of dollars in annual spend across roughly 2 million websites and 650,000 apps, yet most advertisers cannot...
Search Partner Network in 2026: transparency, placements and brand safety For two decades, the Google Search Partner Network operated as one of the most opaque corners of digital advertising. Advertisers checked the box, the impressions accumulated, the budget...
Display remarketing and dynamic remarketing in 2026: lists, feeds and sequencing Remarketing was once the easy lever in paid media. You dropped a pixel, built a “all visitors” list, ran a static banner with a 10% coupon, and watched return on ad spend...
