by Francis Rozange | Apr 4, 2026 | Google Ads
Free listings, promotions, and automated discounts: the part of Merchant Center that does not bill you per click Most merchants treat Google Merchant Center as the silent plumbing behind Shopping ads. They feed their catalog, fix the disapprovals, and forget that...
by Francis Rozange | Apr 4, 2026 | Google Ads
Introduction: the auction nobody actually understands Most advertisers treat Quality Score as a vanity metric. They glance at the 1-10 number in their dashboard, frown at a yellow “below average” tag, and move on. They miss the point entirely. The Quality...
by Francis Rozange | Apr 4, 2026 | Google Ads
Google Merchant Center Next finished its forced migration in September 2024, and by 2026 it is the only interface retailers use to push product data into Google Shopping, Performance Max, free listings, YouTube Shopping, and the AI Overviews shopping carousel. The...
by Francis Rozange | Apr 4, 2026 | Google Ads
Introduction: the feed is the campaign In Shopping and Performance Max, the campaign settings barely matter. The bid strategy moves the needle a little. The audience signals nudge the algorithm a few percent. The budget caps the ceiling. None of these decide who wins....
by Francis Rozange | Apr 4, 2026 | Google Ads
Category: Google Ads | Reading time: 25 minutes | Last updated: April 2026 Keyword research is the foundation of every profitable Google Ads campaign. Without it, you are flying blind: paying for searches nobody makes, ignoring high-intent queries that convert, and...