Your dashboard displays a number. Twelve percent share of voice. Up three points since last month. A clean chart, a green arrow, a caption about momentum. You feel informed. You are not. The problem is not that the tool is lying. The problem is that it shows you a...
You monitor whether AI talks about you. That is the right worry, in the wrong order. The entire GEO industry is built around one question: how to get cited. Tools count mentions. Reports display share of voice. Vendors sell visibility. The assumption underneath all of...
The market is on fire. Fifty-five percent of marketing leaders now have a dedicated budget line. Agencies are hiring specialists. Tracking tool vendors are raising money. One agency recommends a pilot budget worth one and a half to two times the existing search...
You are being sold the AI citation as the new link. Your brand shows up in the answer, a small link appears beside it, and there you are, visible. That is the implicit reasoning behind every GEO proposal: being cited means being seen, so it means traffic. The...
You have been told SEO is dead, replaced by GEO. Then GEO turned out to be incomplete, and you needed AEO. Then somebody proposed LLMO, because after all these are language models. Some write AIO. Others talk about search everywhere optimization. Five acronyms in...
