Google Merchant Center Next finished its forced migration in September 2024, and by 2026 it is the only interface retailers use to push product data into Google Shopping, Performance Max, free listings, YouTube Shopping, and the AI Overviews shopping carousel. The...
Introduction: the feed is the campaign In Shopping and Performance Max, the campaign settings barely matter. The bid strategy moves the needle a little. The audience signals nudge the algorithm a few percent. The budget caps the ceiling. None of these decide who wins....
Fixing Merchant Center errors: diagnosis and solutions A Google Ads account can be perfectly architected, well-funded, and aimed at the right audience, and still produce zero impressions on Shopping or Performance Max. The reason is rarely the bid strategy. It is the...
Introduction: when the catalogue becomes the bottleneck Every Performance Max account hits the same wall after a few weeks of operation. The bids are fine, the feed is clean, the targeting is calibrated, but the creative library is starving. You have ten product...
Lede: structured data is the only language Google reads without ambiguity A product page that does not emit clean schema.org Product markup is a page that asks Google to guess. Guess the price. Guess the availability. Guess whether the rating is for the product, the...
