Blog

Conversion value rules and customer lifecycle goals: adjusting conversion values by audience, location and device so Smart Bidding chases the right customers.

Google Ads budget management: how daily budgets really pace, allocation across campaign types, seasonality adjustments and the 20% scaling rule.

Advertising in AI Overviews and AI Mode: ads went from 3% to 40% of AI Overview impressions in 2025. Which campaigns are eligible and the CTR impact.

Google Lens and visual search: Shopping ads now appear in Lens results and Circle to Search. The data, examples and how to position your products.

Google Ads audiences: in-market, affinity, custom and combined segments, performance benchmarks by audience type and how to structure campaigns.

Customer Match and first-party data: the CRM upload process, Salesforce and HubSpot connectors, match rates by industry and enhanced conversions for leads.

Ads Advisor and agentic tools in Google Ads: the Gemini agent that explains performance drops and applies recommendations, Analytics Advisor and the risks.

Asset Studio, Veo and Imagen 3 in Google Ads: what AI asset creation actually produces, how it feeds Performance Max and how to roll it out.

Optimizing Performance Max: what each diagnostics warning means, asset ratings, search themes, the limits of channel reporting and search terms data.

Demand Gen in 2026: how it absorbed Discovery and Video Action, its four creative formats, channel controls, the Maps addition, lookalikes and Customer Match.

Advanced Demand Gen: shoppable CTV ads fed by Merchant Center, travel feeds for hotels and format-level reporting, with the setup each one needs.

Google App Campaigns: install and engagement campaigns, costs per install by category, Firebase integration, SKAN on iOS and the Android Privacy Sandbox.