SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
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Top 10 Backlink Analysis Tools Compared in 2026
Read the article: Top 10 Backlink Analysis Tools Compared in 2026Backlinks remain one of the strongest ranking factors for competitive keywords in 2026. A site cannot dominate competitive search results without a network of high-authority external links. Yet measuring and…
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Top 15 Free SEO Tools Professionals Actually Use in 2026
Read the article: Top 15 Free SEO Tools Professionals Actually Use in 2026SEO professionals in 2026 don’t build strategies on free tools alone, but they absolutely rely on free tools for baseline metrics, validation, and discovery. Paid SEO platforms like Ahrefs or…
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Top 5 Google Ads Alternatives for Online Advertising in 2026
Read the article: Top 5 Google Ads Alternatives for Online Advertising in 2026Google Ads dominates the search advertising landscape, but relying solely on a single platform exposes your budget to algorithm changes, increased competition, and platform dependency. Smart advertisers in 2026 treat…
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Top 10 Google Ads Extensions That Improve CTR
Read the article: Top 10 Google Ads Extensions That Improve CTRGoogle Ads extensions, now officially called assets in the platform interface, are additional pieces of information displayed alongside text ads to enhance visibility, give more reasons to click, and increase…
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Top 7 Google Ads Bidding Strategies Explained
Read the article: Top 7 Google Ads Bidding Strategies ExplainedGoogle Ads bidding strategies determine how the platform adjusts bids automatically across millions of daily auctions to achieve your specified objectives. Choosing the correct strategy directly impacts cost per acquisition,…
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Top 10 Google Ads Formats and When to Use Each
Read the article: Top 10 Google Ads Formats and When to Use EachGoogle Ads offers diverse campaign formats designed for different marketing objectives, audience behaviors, and stages of the customer journey. Understanding which format aligns with your specific goals, audience, and offer…
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Top 8 Free Tools to Optimize Google Ads Campaigns
Read the article: Top 8 Free Tools to Optimize Google Ads CampaignsOptimizing Google Ads campaigns requires constant testing, data analysis, and strategic adjustment across multiple channels and audience segments. Many advertisers assume they need expensive third-party software to achieve professional results,…
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Top 10 Google Ads Mistakes That Burn Your Budget in 2026
Read the article: Top 10 Google Ads Mistakes That Burn Your Budget in 2026Google Ads offers unprecedented reach and targeting capabilities, yet many advertisers waste significant portions of their budgets on preventable mistakes. Industry analyses by WordStream and First Page Sage have consistently…
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Top 10 WooCommerce Plugins to Boost Sales in 2026
Read the article: Top 10 WooCommerce Plugins to Boost Sales in 2026WooCommerce powers millions of online stores worldwide, but default functionality alone rarely maximizes conversion rates and customer lifetime value. Store owners face a choice: build custom solutions at significant cost…
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Top 10 WordPress Hosting Providers in 2026
Read the article: Top 10 WordPress Hosting Providers in 2026Choosing the right WordPress hosting provider is one of the most consequential decisions for an online business. Page builders get the creative attention, but hosting infrastructure determines speed, reliability, uptime,…
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Top 12 WordPress Page Builders Compared in 2026
Read the article: Top 12 WordPress Page Builders Compared in 2026WordPress page builders have become the standard tool for entrepreneurs, freelancers, and agencies who build sites without writing code. With WordPress powering roughly 43 percent of the web (W3Techs CMS…
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Top 10 WordPress Speed Optimization Plugins: Performance Compared in 2026
Read the article: Top 10 WordPress Speed Optimization Plugins: Performance Compared in 2026Site performance directly impacts user engagement, search rankings, and conversion rates. Slow-loading sites lose visitors to competitors and suffer in Google search results. WordPress powers roughly 43 percent of the…
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Google Tag Manager for Google Ads: Complete Setup and Server-Side Tagging
Read the article: Google Tag Manager for Google Ads: Complete Setup and Server-Side TaggingConversion tracking is the foundation of profitable Google Ads campaigns. Without accurate data on which clicks convert into sales or leads, your optimization efforts become blind guesses. Yet most businesses…
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Consent Mode v2 and GDPR Compliance: Post-Cookie Tracking in 2026
Read the article: Consent Mode v2 and GDPR Compliance: Post-Cookie Tracking in 2026Consent Mode v2 and GDPR Compliance: Post-Cookie Tracking in 2026 The digital advertising landscape undergoes a seismic transformation. Privacy regulations intensify, cookie-based tracking faces unprecedented scrutiny, and businesses must navigate…
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Attribution and Offline Conversions: Data Manager API, CRM and Incrementality Testing
Read the article: Attribution and Offline Conversions: Data Manager API, CRM and Incrementality TestingAttribution and Offline Conversions: Data Manager API, CRM and Incrementality Testing Modern digital marketing operates across an increasingly fragmented landscape. Customers engage with your brand across multiple devices, channels, and…
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Cookieless and Privacy Sandbox: What Remains After Topics API’s Demise
Read the article: Cookieless and Privacy Sandbox: What Remains After Topics API’s DemiseThe Unexpected Turn: Privacy Sandbox is Dead On October 17, 2025, Google dropped a bombshell that shook the advertising industry to its core. The search giant announced it was shutting…
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Landing Pages for Google Ads: Quality Score, CRO and Message Match
Read the article: Landing Pages for Google Ads: Quality Score, CRO and Message MatchLanding Pages for Google Ads: Quality Score, CRO and Message Match The journey from search query to conversion begins with one critical moment: when a user clicks your Google Ads…
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Google Ads Audit: Complete 50+ Point Checklist Methodology
Read the article: Google Ads Audit: Complete 50+ Point Checklist MethodologyGoogle Ads Audit: Complete 50+ Point Checklist Methodology A Google Ads audit is the systematic review of every element within your account that directly impacts campaign performance and return on…
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Performance Planner and Scenario Planner: Forecasting and Code-Free MMM
Read the article: Performance Planner and Scenario Planner: Forecasting and Code-Free MMMDigital advertising budgets represent significant investments for most businesses. Without accurate forecasting, you risk either spending too conservatively and leaving money on the table, or overspending without understanding potential returns.…
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Geographic, Schedule and Device Targeting: Adjustments and Exclusions
Read the article: Geographic, Schedule and Device Targeting: Adjustments and ExclusionsUnderstanding Geographic Targeting: The Foundation of Precision Marketing Geographic targeting remains one of the most powerful levers in Google Ads optimization. In 2026, the platform offers sophisticated location-based tools that…
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Google Ads Remarketing: RLSA, Display, Dynamic and Cross-Channel Sequencing
Read the article: Google Ads Remarketing: RLSA, Display, Dynamic and Cross-Channel SequencingGoogle Ads Remarketing: RLSA, Display, Dynamic and Cross-Channel Sequencing Introduction: Why Remarketing Matters in 2025-2026 Remarketing has evolved from a simple retargeting tactic to a sophisticated, multi-channel strategy that addresses…
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Brand Campaigns and Competitor Targeting: Protecting Your Brand and Attacking
Read the article: Brand Campaigns and Competitor Targeting: Protecting Your Brand and AttackingYour brand is under siege, whether you realize it or not. Every second, competitors are bidding on your brand keywords, hijacking your traffic, and intercepting customers who already know who…
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Google Ads Bidding Strategies: From Manual CPC to Smart Bidding
Read the article: Google Ads Bidding Strategies: From Manual CPC to Smart BiddingChoosing the right bidding strategy in Google Ads is one of the most critical decisions you’ll make. Yet most advertisers either follow Google’s aggressive automation push without questioning it, or…
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Smart Bidding Exploration and Flexible ROAS: Bidding in 2026
Read the article: Smart Bidding Exploration and Flexible ROAS: Bidding in 2026Google announced one of the most significant bidding updates in over a decade at Google Marketing Live 2025: Smart Bidding Exploration. This feature represents a fundamental shift in how machine…
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You do not hunt spam traps
Read the article: You do not hunt spam trapsOne day your messages stop arriving. You investigate, and you find your IP address listed by Spamhaus. The reason is two words: spam trap. The immediate reaction is always the…
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailIn November 2025, M3AAWG published a position on cold email. The body brings together mailbox operators, internet service providers and anti-abuse professionals: these are the people who decide whether your…
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsAn Australian company paid 871,660 Australian dollars for one hundred and fifty-four messages. One hundred and fifty-four. Not one hundred and fifty-four thousand. It is the highest amount per message…
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageIn Europe, writing to someone who asked for nothing is prohibited except by exception. In the United States, it is permitted until they tell you to stop. That difference in…
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notOn 25 June 2026, the French Constitutional Council declared three paragraphs of Article L.34-5 of the postal and electronic communications code unconstitutional, the very article prohibiting email marketing without prior…
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countA prospecting database is not an asset. It is perishable stock, and the expiry date is published. Three years. The French authority’s reference framework on managing commercial activities, adopted by…
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youYou buy a prospect list. Thirty thousand business addresses, presented as collected on an opt-in basis, delivered as a CSV, invoiced at a few thousand euros. The GDPR then imposes…
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationIt is the most used provision in French marketing law, and the most badly read. It is called the customer exception, or soft opt-in: an existing customer may be contacted…
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025Since January 2017, every European marketing manager has heard the same sentence in meetings: “anyway, the ePrivacy Regulation is going to change everything”. It will change nothing. The European Commission…
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysA rule has circulated for twenty years in every B2B marketing course: a named address of the form firstname.lastname@company.com falls under an objection regime, a generic address of the form…
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceYou have seen the sentence, in a deck, an article or a sales proposal: “the industry average open rate is 21.5 percent”. Take five minutes and walk back up the…
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The open rate died in June 2021
Read the article: The open rate died in June 2021On 7 June 2021, Apple announced Mail Privacy Protection for iOS 15, iPadOS 15, macOS Monterey and watchOS 8. The wording of the press release is unambiguous: “Mail Privacy Protection…
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta Ad Policies and Account Bans: How to Avoid and Recover Few emails ruin a morning faster than «Your ad account has been disabled». One moment your campaigns are spending,…
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta Lead Generation for B2B: The Honest Guide There is a persistent story in B2B marketing that Facebook and Instagram are where you sell shoes and supplements, not enterprise software…
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping (ASC): The E-commerce Guide Advantage+ Shopping Campaigns, ASC for short, stopped being an experiment a long time ago. On Meta s Q4 2024 earnings call, CFO Susan Li…
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta Learning Phase: How It Really Works The learning phase is the most misunderstood mechanic in Meta advertising, and that misunderstanding costs real money. Half of what circulates about it…
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta Bid Strategies, Demystified Most advertisers pick a bid strategy the way they pick a Netflix show: by guessing, then second guessing. The folklore around Meta bidding is thick and…
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: Which Budget Strategy Wins Open any Meta ads forum and you will read the same verdict, repeated like a law of physics: CBO is better,…
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta Ad Copywriting: What Actually Converts Most advice about Meta ad copy is recycled folklore. People repeat that short copy always wins, that nobody reads, that the algorithm now writes…
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta Creative Testing: Find Winning Ads Creative is now the lever that decides whether you win or lose on Meta. The targeting moved into the machine, the auction sorts itself…
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta Ads: Why It Works and How to Produce It User-generated content has become the default creative format for performance advertisers on Meta, and for good reason. Ads…
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta Ad Formats: Which One, When, and Why Most advertisers pick a Meta ad format out of habit, not strategy. They run single images because they always have, or they…
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesLinks displayed inside an AI summary are clicked roughly one time in a hundred. What becomes of your content when it is cited but never opened.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itThree acronyms for the same object. Google writes in its own documentation that it is still SEO, and points buyers of GEO services at its page on evaluating third-party advice.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folkloreA July 2026 survey reviewed 45 GEO studies published since 2023. Verdict: no technique shows a stable causal effect. Here is the sort, column by column.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe founding GEO number is real and published. It is also systematically misquoted: the gains assume your source is already inside the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsA June 2026 study measures what happens to GEO once every brand adopts it: the individual gain falls from +0.802 to +0.007. Here are the two levers that survive.
