All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
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WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
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Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
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WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
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WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
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Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
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WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
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Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
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Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
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Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
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WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.
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Content Audit: Evaluate, Improve, or Remove Pages
Read the article: Content Audit: Evaluate, Improve, or Remove PagesContent audit: how to evaluate every page on performance, engagement, technical health and relevance, then decide what to improve, merge, redirect or remove.
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Mobile-First Indexing: What It Means and How to Make Sure Google Sees Your Best Version
Read the article: Mobile-First Indexing: What It Means and How to Make Sure Google Sees Your Best VersionMobile-first indexing: since July 2024 Google indexes every site through its mobile version. What it means, content parity and the safest mobile setup.
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XML Sitemaps and Robots.txt: The Complete Guide to Telling Google What to Crawl
Read the article: XML Sitemaps and Robots.txt: The Complete Guide to Telling Google What to CrawlXML sitemaps and robots.txt: a sitemap is a discovery signal, robots.txt blocks crawling but not indexing. How the two files work together in practice.
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Topic Clusters & Pillar Pages: Build Topical Authority
Read the article: Topic Clusters & Pillar Pages: Build Topical AuthorityTopic clusters and pillar pages: how to organize content around a few core topics, link the cluster both ways and build the topical authority Google rewards.
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301 Redirects and Site Migration: How to Move Your Website Without Losing Your Rankings
Read the article: 301 Redirects and Site Migration: How to Move Your Website Without Losing Your Rankings301 redirects and site migration: which redirects Google treats as permanent, how long to keep them, and a checklist to move a site without losing rankings.
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Canonical Tags & Duplicate Content: How to Avoid SEO Disasters
Read the article: Canonical Tags & Duplicate Content: How to Avoid SEO DisastersCanonical tags and duplicate content: Gary Illyes says about 60% of the web is duplicate. Where it comes from, and how canonicals and 301s fix it.
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Schema Markup for Beginners: How to Add Structured Data to Your Website
Read the article: Schema Markup for Beginners: How to Add Structured Data to Your WebsiteSchema markup for beginners: structured data is not a ranking factor but unlocks rich results. JSON-LD, the types that matter in 2026, and WordPress setup.
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Backlinks Explained: What They Are, Why They Matter, and How They Work
Read the article: Backlinks Explained: What They Are, Why They Matter, and How They WorkBacklinks explained: what a backlink is, how PageRank passes authority, what follow, nofollow, sponsored and UGC mean, and why DR and DA are only proxies.
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Crawl Budget: What It Is, Why It Matters, and How to Stop Wasting It
Read the article: Crawl Budget: What It Is, Why It Matters, and How to Stop Wasting ItCrawl budget: what Google means by it, why it only matters for very large sites, the four biggest crawl wasters, and how to monitor crawling.
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Site Speed Optimization: A Complete Guide to Making Your Website Fast
Read the article: Site Speed Optimization: A Complete Guide to Making Your Website FastSite speed optimization: fixes ranked by impact, from server response time and CDN to images, JavaScript and CSS. A 0.1 s gain lifted conversions 8.4%.
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Core Web Vitals: What They Are, Why They Matter, and How to Fix Them
Read the article: Core Web Vitals: What They Are, Why They Matter, and How to Fix ThemCore Web Vitals: what LCP, INP and CLS measure, Google's thresholds, their effect on rankings, and how to fix each. Only 48% of mobile pages pass all three.
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Header Tags (H1-H6): What Google Says, What Matters, and What Doesn’t
Read the article: Header Tags (H1-H6): What Google Says, What Matters, and What Doesn’tHeader tags H1 to H6: multiple H1s are fine and heading order does not affect rankings, say Mueller and Illyes. What headings actually do for SEO.
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Google Ads Assets: Sitelinks, Callouts, Images, Lead Forms, Price and Promotions
Read the article: Google Ads Assets: Sitelinks, Callouts, Images, Lead Forms, Price and PromotionsGoogle Ads assets: sitelinks, callouts, structured snippets, images, lead forms, price and promotions, with their rules, and why they are the cheapest CTR lift.
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How to Create and Set Up a Google Ads Account in 2026: Complete Guide
Read the article: How to Create and Set Up a Google Ads Account in 2026: Complete GuideHow to create and set up a Google Ads account in 2026: what to fix before launch, account types, creation steps, security, GA4 links and conversion tracking.
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Google Ads Account Architecture: Campaigns, Ad Groups, Naming Conventions and Labels
Read the article: Google Ads Account Architecture: Campaigns, Ad Groups, Naming Conventions and LabelsGoogle Ads account architecture: how to structure campaigns and ad groups, naming conventions and labels so Smart Bidding gets clean data.
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Google Ads Campaign Types: Complete Comparison and Decision Tree
Read the article: Google Ads Campaign Types: Complete Comparison and Decision TreeGoogle Ads campaign types compared: Search, Display, Shopping, YouTube, Performance Max, Demand Gen and more, with benchmarks and a decision tree.
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Google Ads Editor: Bulk Editing, Import/Export and Multi-Account Workflows
Read the article: Google Ads Editor: Bulk Editing, Import/Export and Multi-Account WorkflowsGoogle Ads Editor: bulk editing, CSV import and export, and multi-account workflows in the free desktop app, plus what version 2.12 changed in 2026.
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Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
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You do not hunt spam traps
Read the article: You do not hunt spam trapsSpam traps are not to be hunted: Spamhaus treats a hit as proof of a collection or hygiene problem. What the lists mean and the bounce rate that warns.
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailWhat M3AAWG condemns in cold email: its November 2025 position targets deceptive delivery, not cold email itself, like masked domains and fake one-to-one mail.
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsEmail marketing law in Australia, Canada and the UK: consent, unsubscribe deadlines and fines, from 871,660 Australian dollars for 154 messages.
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageCAN-SPAM in the United States: no prior consent needed, but each non-compliant email is a separate violation at up to $53,088. Two cases for scale.
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notFrench QPC decision 2026-1210 strikes down the cumulation of fines on email prospecting, deferred to October 2027. The consent requirement stays intact.
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countHow long to keep prospect data: the CNIL sets three years from the person's last contact. Opening an email does not count, and silence means deletion.
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youBuying a prospect list under GDPR Article 14: you must notify every contact within one month and name the seller. Consent does not transfer.
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationThe customer exception, or soft opt-in, has four cumulative conditions, and the CNIL says creating an account is not a sale. Cart reminders need consent.
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025The ePrivacy Regulation was withdrawn on 6 October 2025 after eight years. Directive 2002/58/EC and its 27 national transpositions remain in force.
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysB2B email prospecting and the CNIL: its current pages rely on legitimate interest when the offer fits the person's job. The named address rule is gone.
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceEmail marketing benchmarks have no primary source: vendors measure their own customers on a pixel Apple preloads. Track your own series and a control group.
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Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
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Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
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GEO: the five studies that could prove us wrong
Read the article: GEO: the five studies that could prove us wrongGEO, the five studies that could prove us wrong: the strongest published evidence against our position, and the conditions that would change our mind.
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Test GEO on your own site in 30 days: our protocol
Read the article: Test GEO on your own site in 30 days: our protocolTest GEO on your own site in 30 days: our protocol with a control group, a baseline, targeted changes and repeated measurements you can read honestly.
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What GEO really costs, and what we refuse to sell
Read the article: What GEO really costs, and what we refuse to sellWhat GEO really costs: 55% of marketers have a GEO budget yet no practitioner discloses an amount. Our rates, and the GEO services we refuse to bill for.
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Are the publisher apocalypse numbers honest?
Read the article: Are the publisher apocalypse numbers honest?Publisher traffic decline: minus 58%, minus 70% or minus 10%? Each camp measures something different with the same word. How to read AI traffic loss numbers.
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Sixteen percent of the sources AI cites are themselves written by AI
Read the article: Sixteen percent of the sources AI cites are themselves written by AI16% of the sources AI cites are written by AI, per an audit of 712 queries on four engines. Why GEO rewards what degrades the corpus, and what to do.
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Manipulating AI answers: what works in the lab, what holds up in production
Read the article: Manipulating AI answers: what works in the lab, what holds up in productionManipulating AI answers: injection attacks work in the lab, but a 1,000-site black-hat testbed shows 99.78% neutralization in production. The real weakness.
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The sources AI prefers are not yours
Read the article: The sources AI prefers are not yoursThe sources AI prefers are not yours: generative engines favor third-party sources over brand sites, so most GEO budgets target the wrong place.
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Global brands 73 percent, niche brands 11 percent: GEO democratizes nothing
Read the article: Global brands 73 percent, niche brands 11 percent: GEO democratizes nothingGEO democratizes nothing: across 100,000 AI answers, global brands reach 73% visibility and niche brands start at 11%. What it changes for a small business.
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Position bias: your content is not losing on substance, it is losing in the middle
Read the article: Position bias: your content is not losing on substance, it is losing in the middlePosition bias in AI answers: model accuracy follows a U-shaped curve by position in the context, so part of GEO visibility is a placement artifact.
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Your GEO tracking tool is measuring noise
Read the article: Your GEO tracking tool is measuring noiseGEO tracking tools measure noise: visibility in AI answers is a distribution, not a point, so one monthly measurement proves nothing. The minimum protocol.
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30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is error
Read the article: 30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is errorAI citations misrepresent their source 30.6% of the time, across 761,495 citation pairs. For a brand, the real GEO risk is not absence but error.
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The GEO market is booming, usage is flat: the gap nobody looks at
Read the article: The GEO market is booming, usage is flat: the gap nobody looks atThe GEO market is booming while usage is flat: the Reuters Institute sees no growth in chatbot use for news, as 55% of marketers open a GEO budget.
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Top 10 Accessibility Fixes for WordPress Sites (WCAG 2.2, European Accessibility Act)
Read the article: Top 10 Accessibility Fixes for WordPress Sites (WCAG 2.2, European Accessibility Act)Contrast, alt text, labels, focus, menus: ten fixes ranked by the WebAIM Million, and what the European Accessibility Act really requires in 2026.
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Top 10 WooCommerce Checkout Optimizations to Reduce Cart Abandonment
Read the article: Top 10 WooCommerce Checkout Optimizations to Reduce Cart AbandonmentGuest checkout, full cost shown early, fewer fields, express wallets: ten levers for the WooCommerce checkout page, each tied to Baymard data and a setting.
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Top 10 WP-CLI Commands Every WordPress Admin Should Know
Read the article: Top 10 WP-CLI Commands Every WordPress Admin Should KnowUpdates, backups, migrations, users, cron, cache, options: ten WP-CLI commands checked against the docs, each with a safe example and the mistake to avoid.
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Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
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Top 10 Ways to Stop Spam on WordPress Comments and Forms
Read the article: Top 10 Ways to Stop Spam on WordPress Comments and FormsAkismet, Antispam Bee, CleanTalk, Turnstile, hCaptcha, reCAPTCHA, honeypots: ten anti-spam options judged on accuracy, privacy and accessibility.
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Top 10 Core Web Vitals Fixes for WordPress
Read the article: Top 10 Core Web Vitals Fixes for WordPressLCP, INP, CLS: ten fixes ranked by where WordPress actually fails, from page caching to the main image, with how to check each one in the field.
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Top 10 WordPress Mistakes That Silently Hurt Your Site
Read the article: Top 10 WordPress Mistakes That Silently Hurt Your SiteDiscouraged indexing, permalinks without redirects, outdated PHP, untested backups: ten invisible WordPress mistakes, and how to spot and fix each one.
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Top 10 WordPress LMS Plugins for Selling Online Courses (2026)
Read the article: Top 10 WordPress LMS Plugins for Selling Online Courses (2026)LearnDash, Tutor LMS, LifterLMS, LearnPress and more: ten WordPress LMS plugins compared on checkout, drip content, SCORM and the real two-year cost.
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Top 10 Free WordPress Block Themes for Full Site Editing (2026)
Read the article: Top 10 Free WordPress Block Themes for Full Site Editing (2026)Twenty Twenty-Five, Ollie, Raft, Greyd WP and more: ten real free block themes checked in their own files, and why Kadence and Blocksy are not among them.
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Top 10 WooCommerce Payment Gateways Compared (2026)
Read the article: Top 10 WooCommerce Payment Gateways Compared (2026)WooPayments, Stripe, PayPal, Mollie, GoCardless and more: ten WooCommerce gateways compared on fees in France and the US, payouts, 3-D Secure and fraud.
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Top 10 WordPress Analytics Plugins, Privacy-Friendly Options Included
Read the article: Top 10 WordPress Analytics Plugins, Privacy-Friendly Options IncludedSite Kit, MonsterInsights, Matomo, WP Statistics, Plausible and more: ten analytics plugins compared, and what each one means for consent in Europe.
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Top 10 WordPress Form Plugins Compared (2026)
Read the article: Top 10 WordPress Form Plugins Compared (2026)WPForms, Gravity Forms, Fluent Forms, Contact Form 7 and more: ten form plugins judged on deliverability, spam, GDPR, payments and accessibility.