You are starting to be sold this, quietly. Proposals that talk about advanced optimization, proprietary techniques, methods your competitors are not using yet. Behind the vocabulary there is sometimes prompt injection: text written for the model rather than for the...
Your GEO budget goes to your site. Page rewrites, paragraph restructuring, schema markup, a configuration file at the root, perhaps a technical audit on top. That is logical, because your site is the only thing you control and the only thing an agency can deliver...
You have heard the pitch, and it is a seductive one. AI reshuffles the deck. The old signals no longer count. The small player can finally beat the large one, because the model judges the content and not the budget. It is a window, and you should climb through it now....
You are told that if AI does not cite you, your content is not good enough. Not structured enough. Not clear enough. Not authoritative enough. Rewrite it, break it up, enrich it. Sometimes that is true. Often it is a question of placement. Your page was retrieved, it...
Your dashboard displays a number. Twelve percent share of voice. Up three points since last month. A clean chart, a green arrow, a caption about momentum. You feel informed. You are not. The problem is not that the tool is lying. The problem is that it shows you a...
