You monitor whether AI talks about you. That is the right worry, in the wrong order. The entire GEO industry is built around one question: how to get cited. Tools count mentions. Reports display share of voice. Vendors sell visibility. The assumption underneath all of...
The market is on fire. Fifty-five percent of marketing leaders now have a dedicated budget line. Agencies are hiring specialists. Tracking tool vendors are raising money. One agency recommends a pilot budget worth one and a half to two times the existing search...
You are being sold the AI citation as the new link. Your brand shows up in the answer, a small link appears beside it, and there you are, visible. That is the implicit reasoning behind every GEO proposal: being cited means being seen, so it means traffic. The...
You have been told SEO is dead, replaced by GEO. Then GEO turned out to be incomplete, and you needed AEO. Then somebody proposed LLMO, because after all these are language models. Some write AIO. Others talk about search everywhere optimization. Five acronyms in...
You get sold checklists. Twelve points, fifteen points, sometimes twenty. Structure your answers. Ship an llms.txt file. Deploy schema markup. Write self-contained paragraphs. Every point is presented on the same plane, with the same authority, as though they were all...
