Blog

In Shopping and Performance Max, the feed wins auctions. Title rewrites lift CTR 31% on average, and one audit ties 64% of ROAS variance to feed quality.

If Shopping impressions drop over 20% in 24 hours, check Merchant Center before Google Ads. How to read diagnostics, fix item errors and appeal suspensions.

Product Studio turns existing product photos into new scenes, short Veo videos and 3D rotations. Where it helps Performance Max and where it falls short.

Complete Product markup gets pages cited in AI Overviews. Required properties, feed parity, debugging and setup on Shopify, WooCommerce and custom sites.

Adding a country audits your whole catalog. Why the account is the unit of suspension, and how to handle currency, VAT, shipping and returns per country.

None of these three Merchant Center features bills per click. In documented cases, free listings added 15 to 35 percent more clicks a month at no cost.

AI bidding scales whatever keywords you feed it. Why intent still decides profit, with comparison queries converting at 6.1% versus 1.4% for exploratory ones.

Match types now act as a steering signal for Smart Bidding, not a literal contract. What each one does in 2026 and how to audit the search terms report.

Untended accounts waste 20 to 40 percent of budget on off-target queries. Why broad match and Performance Max raise the stakes, and how to set up negatives.

Ad Strength rates your inputs, not results, and pinning one headline cuts your testing surface by 75 percent. How RSAs serve, and a 30-day testing plan.

Dynamic Search Ads use your site as the keyword list and remain fully operational. Their four targeting modes, page feeds and when they pay or waste budget.

AI Max adds keywordless matching, generated copy and URL expansion to a Search campaign. The controls that matter and a 30-day test to see if it pays off.