SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
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Top 10 Web Design Trends in 2026
Read the article: Top 10 Web Design Trends in 2026Web design trends evolve constantly as technology advances, user expectations shift, and designers push creative boundaries. 2026 marks a moment where design philosophy balances technological possibility with human-centered restraint. Modern…
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Top 10 Free Design Tools for Non-Designers
Read the article: Top 10 Free Design Tools for Non-DesignersProfessional-looking design is no longer reserved for trained designers with expensive software. Business owners, entrepreneurs, and content creators can now produce strong visuals, marketing materials, and brand assets with free…
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Top 10 E-commerce Mistakes That Kill Conversions
Read the article: Top 10 E-commerce Mistakes That Kill ConversionsThe average documented online shopping cart abandonment rate sits at 70.19%, according to Baymard Institute’s aggregate of 49 separate studies. That number has been stable for a decade, which means…
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Top 10 E-commerce Platforms Compared in 2026
Read the article: Top 10 E-commerce Platforms Compared in 2026Selecting an e-commerce platform is one of the most consequential decisions for online retailers, fundamentally determining scalability, functionality, and operating costs for years ahead. The market has matured significantly by…
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Top 10 LinkedIn Post Formats That Drive Engagement in 2026
Read the article: Top 10 LinkedIn Post Formats That Drive Engagement in 2026LinkedIn has evolved dramatically since its inception as a professional networking platform. In 2026, the algorithm prioritizes authentic human connection and valuable content delivery over follower counts or vanity metrics.…
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Top 10 Free Social Media Management Tools in 2026
Read the article: Top 10 Free Social Media Management Tools in 2026The market for “free social media management tools” has thinned considerably in the last twenty-four months. Hootsuite killed its free plan in March 2023 and now charges $199 per user…
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Top 8 Content Marketing Strategies on a Small Budget
Read the article: Top 8 Content Marketing Strategies on a Small BudgetContent marketing has become the backbone of modern digital strategy, yet many small businesses assume they need massive budgets to compete. The truth is more encouraging — many small businesses…
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Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide
Read the article: Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 GuideProfessional writing and proofreading have been democratized through intelligent software tools that catch grammar errors, suggest stylistic improvements, check readability, and ensure content optimization for web audiences. Writers, marketers, content…
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Top 10 Content Types That Drive Organic Traffic in 2026
Read the article: Top 10 Content Types That Drive Organic Traffic in 2026Organic traffic remains one of the highest-converting, lowest-cost customer acquisition channels when businesses create content strategically aligned with search intent. Billions of searches happen daily on Google, representing explicit demand…
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Top 8 Email Verification Tools Compared: Accuracy, Speed, and Pricing
Read the article: Top 8 Email Verification Tools Compared: Accuracy, Speed, and PricingEmail verification has become non-negotiable for successful cold email campaigns and customer acquisition strategies. A single unverified list can damage sender reputation, tank deliverability rates, and waste budget on outreach…
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Top 10 Cold Email Best Practices That Get Replies
Read the article: Top 10 Cold Email Best Practices That Get RepliesCold email remains one of the most cost-effective channels for B2B outreach when executed strategically, yet many cold email campaigns underperform because they ignore fundamental principles. The difference between a…
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Top 10 Email Marketing Tools Compared in 2026
Read the article: Top 10 Email Marketing Tools Compared in 2026Email marketing remains one of the highest-ROI digital channels, but choosing the right platform determines whether you execute successfully or struggle with poor infrastructure. The email marketing platform landscape has…
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Demand Gen: Formats, Placements, Maps and Channel Controls
Read the article: Demand Gen: Formats, Placements, Maps and Channel ControlsDemand Gen in 2026: the campaign type that ate Discovery, Video Action, and a slice of paid social Demand Gen is no longer a beta curiosity grafted onto Discovery. It…
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Advanced Demand Gen: Shoppable CTV, Travel Feeds and Format-Level Reporting
Read the article: Advanced Demand Gen: Shoppable CTV, Travel Feeds and Format-Level ReportingAdvanced Demand Gen: Shoppable CTV, Travel Feeds and Format-Level Reporting Google Ads continues to evolve its Demand Gen platform with sophisticated new capabilities designed to bridge the gap between awareness…
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Google App Campaigns: Install, Engagement, Firebase and SKAN
Read the article: Google App Campaigns: Install, Engagement, Firebase and SKANIntroduction: The Era of AI-Driven App Marketing Google App Campaigns have become the backbone of mobile user acquisition in 2025-2026. Since their introduction as Universal App Campaigns (UAC), they’ve evolved…
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Google Shopping Ads: Standard vs PMax, Segmentation, CSS and Local Inventory
Read the article: Google Shopping Ads: Standard vs PMax, Segmentation, CSS and Local InventoryIntroduction: Shopping in 2026 is not a single product Google Shopping in 2026 is not one campaign type, it is a stack. Standard Shopping still exists. Performance Max for Shopping…
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Google Display Network: Targeting, Formats, Placements and Brand Safety
Read the article: Google Display Network: Targeting, Formats, Placements and Brand SafetyIntroduction: the ghost network of digital advertising The Google Display Network is the channel everyone runs and almost no one defends. It moves billions of dollars in annual spend across…
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Search Partner Network in 2026: Transparency, Placements and Brand Safety
Read the article: Search Partner Network in 2026: Transparency, Placements and Brand SafetySearch Partner Network in 2026: transparency, placements and brand safety For two decades, the Google Search Partner Network operated as one of the most opaque corners of digital advertising. Advertisers…
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Display Remarketing and Dynamic Remarketing: Lists, Feeds and Sequencing
Read the article: Display Remarketing and Dynamic Remarketing: Lists, Feeds and SequencingDisplay remarketing and dynamic remarketing in 2026: lists, feeds and sequencing Remarketing was once the easy lever in paid media. You dropped a pixel, built a “all visitors” list, ran…
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YouTube Ads: Formats, Technical Specifications and Cost Per Format
Read the article: YouTube Ads: Formats, Technical Specifications and Cost Per FormatLede: YouTube Ads in 2026, a format ecosystem that no longer fits on a one-pager YouTube is no longer “video advertising”. It is a stack of ten distinct ad surfaces,…
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YouTube Ads Strategy: Targeting, Video Sequencing and Impact Measurement
Read the article: YouTube Ads Strategy: Targeting, Video Sequencing and Impact MeasurementIntroduction: YouTube ads are not search ads with pictures Most teams treat YouTube as a discount video version of Search: same intent ladder, same keyword obsession, same dashboard. That is…
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Performance Max: Setup, Asset Groups and Audience Signals
Read the article: Performance Max: Setup, Asset Groups and Audience SignalsLede: one campaign, the entire Google network Performance Max is the campaign type that ate Google Ads. In 2026, on most retail and e-commerce accounts we audit, it now absorbs…
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Fixing Merchant Center Errors: Diagnosis and Solutions
Read the article: Fixing Merchant Center Errors: Diagnosis and SolutionsFixing Merchant Center errors: diagnosis and solutions A Google Ads account can be perfectly architected, well-funded, and aimed at the right audience, and still produce zero impressions on Shopping or…
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Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant Center
Read the article: Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant CenterIntroduction: when the catalogue becomes the bottleneck Every Performance Max account hits the same wall after a few weeks of operation. The bids are fine, the feed is clean, the…
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You do not hunt spam traps
Read the article: You do not hunt spam trapsOne day your messages stop arriving. You investigate, and you find your IP address listed by Spamhaus. The reason is two words: spam trap. The immediate reaction is always the…
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailIn November 2025, M3AAWG published a position on cold email. The body brings together mailbox operators, internet service providers and anti-abuse professionals: these are the people who decide whether your…
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsAn Australian company paid 871,660 Australian dollars for one hundred and fifty-four messages. One hundred and fifty-four. Not one hundred and fifty-four thousand. It is the highest amount per message…
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageIn Europe, writing to someone who asked for nothing is prohibited except by exception. In the United States, it is permitted until they tell you to stop. That difference in…
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notOn 25 June 2026, the French Constitutional Council declared three paragraphs of Article L.34-5 of the postal and electronic communications code unconstitutional, the very article prohibiting email marketing without prior…
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countA prospecting database is not an asset. It is perishable stock, and the expiry date is published. Three years. The French authority’s reference framework on managing commercial activities, adopted by…
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youYou buy a prospect list. Thirty thousand business addresses, presented as collected on an opt-in basis, delivered as a CSV, invoiced at a few thousand euros. The GDPR then imposes…
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationIt is the most used provision in French marketing law, and the most badly read. It is called the customer exception, or soft opt-in: an existing customer may be contacted…
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025Since January 2017, every European marketing manager has heard the same sentence in meetings: “anyway, the ePrivacy Regulation is going to change everything”. It will change nothing. The European Commission…
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysA rule has circulated for twenty years in every B2B marketing course: a named address of the form firstname.lastname@company.com falls under an objection regime, a generic address of the form…
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceYou have seen the sentence, in a deck, an article or a sales proposal: “the industry average open rate is 21.5 percent”. Take five minutes and walk back up the…
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The open rate died in June 2021
Read the article: The open rate died in June 2021On 7 June 2021, Apple announced Mail Privacy Protection for iOS 15, iPadOS 15, macOS Monterey and watchOS 8. The wording of the press release is unambiguous: “Mail Privacy Protection…
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta Ad Policies and Account Bans: How to Avoid and Recover Few emails ruin a morning faster than «Your ad account has been disabled». One moment your campaigns are spending,…
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta Lead Generation for B2B: The Honest Guide There is a persistent story in B2B marketing that Facebook and Instagram are where you sell shoes and supplements, not enterprise software…
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping (ASC): The E-commerce Guide Advantage+ Shopping Campaigns, ASC for short, stopped being an experiment a long time ago. On Meta s Q4 2024 earnings call, CFO Susan Li…
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta Learning Phase: How It Really Works The learning phase is the most misunderstood mechanic in Meta advertising, and that misunderstanding costs real money. Half of what circulates about it…
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta Bid Strategies, Demystified Most advertisers pick a bid strategy the way they pick a Netflix show: by guessing, then second guessing. The folklore around Meta bidding is thick and…
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: Which Budget Strategy Wins Open any Meta ads forum and you will read the same verdict, repeated like a law of physics: CBO is better,…
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta Ad Copywriting: What Actually Converts Most advice about Meta ad copy is recycled folklore. People repeat that short copy always wins, that nobody reads, that the algorithm now writes…
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta Creative Testing: Find Winning Ads Creative is now the lever that decides whether you win or lose on Meta. The targeting moved into the machine, the auction sorts itself…
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta Ads: Why It Works and How to Produce It User-generated content has become the default creative format for performance advertisers on Meta, and for good reason. Ads…
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta Ad Formats: Which One, When, and Why Most advertisers pick a Meta ad format out of habit, not strategy. They run single images because they always have, or they…
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesLinks displayed inside an AI summary are clicked roughly one time in a hundred. What becomes of your content when it is cited but never opened.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itThree acronyms for the same object. Google writes in its own documentation that it is still SEO, and points buyers of GEO services at its page on evaluating third-party advice.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folkloreA July 2026 survey reviewed 45 GEO studies published since 2023. Verdict: no technique shows a stable causal effect. Here is the sort, column by column.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe founding GEO number is real and published. It is also systematically misquoted: the gains assume your source is already inside the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsA June 2026 study measures what happens to GEO once every brand adopts it: the individual gain falls from +0.802 to +0.007. Here are the two levers that survive.
