SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
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Top 10 Web Design Trends in 2026
Read the article: Top 10 Web Design Trends in 2026Ten trends where restraint beats novelty, including bento grids, dark mode by default and micro-interactions that run at 60 fps and respect reduced motion.
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Top 10 Free Design Tools for Non-Designers
Read the article: Top 10 Free Design Tools for Non-DesignersTen free tools for polished visuals without training, from Canva templates to Figma for shared mockups and Photopea, a browser Photoshop alternative.
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Top 10 E-commerce Mistakes That Kill Conversions
Read the article: Top 10 E-commerce Mistakes That Kill ConversionsBaymard puts average cart abandonment at 70.19%. Ten costly store mistakes, from forced sign-up to hidden costs cited by 48% of US shoppers, each with a fix.
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Top 10 E-commerce Platforms Compared in 2026
Read the article: Top 10 E-commerce Platforms Compared in 2026Ten platforms compared on cost, scalability, SEO and flexibility, from Shopify at $39 a month to free WooCommerce, which can take 10 to 40 hours to set up.
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Top 10 LinkedIn Post Formats That Drive Engagement in 2026
Read the article: Top 10 LinkedIn Post Formats That Drive Engagement in 2026Ten LinkedIn formats judged on saves, shares and comments, from carousels of 7 to 12 slides to text posts that hook readers within about 200 characters.
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Top 10 Free Social Media Management Tools in 2026
Read the article: Top 10 Free Social Media Management Tools in 2026Hootsuite, TweetDeck and Crowdfire are gone or paywalled. Only tools with a lasting free tier made this list, each with verified limits and trade-offs.
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Top 8 Content Marketing Strategies on a Small Budget
Read the article: Top 8 Content Marketing Strategies on a Small BudgetEight content tactics that favor resourcefulness over spend, such as turning one 2,000-word article into 7 to 10 assets and putting customer stories to work.
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Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide
Read the article: Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 GuideTen writing assistants compared on grammar, tone, readability, plagiarism and SEO checks, from Grammarly at about 12 USD a month to Antidote for French text.
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Top 10 Content Types That Drive Organic Traffic in 2026
Read the article: Top 10 Content Types That Drive Organic Traffic in 2026Ten content formats that earn search traffic, from pillar guides with linked subtopic pages to original research and case studies that draw more backlinks.
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Top 8 Email Verification Tools Compared: Accuracy, Speed, and Pricing
Read the article: Top 8 Email Verification Tools Compared: Accuracy, Speed, and PricingZeroBounce, NeverBounce, Hunter and five other verifiers compared on accuracy, speed, pricing and API, plus how SMTP checks and catch-all detection work.
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Top 10 Cold Email Best Practices That Get Replies
Read the article: Top 10 Cold Email Best Practices That Get RepliesTen practices that separate a 5 from a 15 percent reply rate, from subject lines under 60 characters tested on replies to personalization beyond first names.
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Top 10 Email Marketing Tools Compared in 2026
Read the article: Top 10 Email Marketing Tools Compared in 2026There is no universal best platform. Ten tools compared on price, free tier, automation and deliverability, led by MailerLite, free up to 1,000 subscribers.
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Fixing Merchant Center Errors: Diagnosis and Solutions
Read the article: Fixing Merchant Center Errors: Diagnosis and SolutionsIf Shopping impressions drop over 20% in 24 hours, check Merchant Center before Google Ads. How to read diagnostics, fix item errors and appeal suspensions.
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Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant Center
Read the article: Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant CenterProduct Studio turns existing product photos into new scenes, short Veo videos and 3D rotations. Where it helps Performance Max and where it falls short.
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Schema.org Product Structured Data: Rich Results and AI Overviews
Read the article: Schema.org Product Structured Data: Rich Results and AI OverviewsComplete Product markup gets pages cited in AI Overviews. Required properties, feed parity, debugging and setup on Shopify, WooCommerce and custom sites.
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Multi-Country Merchant Center: Currencies, Shipping, Taxes and Returns
Read the article: Multi-Country Merchant Center: Currencies, Shipping, Taxes and ReturnsAdding a country audits your whole catalog. Why the account is the unit of suspension, and how to handle currency, VAT, shipping and returns per country.
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Free Listings, Promotions and Automated Discounts in Merchant Center
Read the article: Free Listings, Promotions and Automated Discounts in Merchant CenterNone of these three Merchant Center features bills per click. In documented cases, free listings added 15 to 35 percent more clicks a month at no cost.
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Quality Score and Ad Rank: Auction Mechanics and Optimization in 2026
Read the article: Quality Score and Ad Rank: Auction Mechanics and Optimization in 2026The 1 to 10 score in your dashboard is a four-day diagnostic, not what prices your auctions. How Ad Rank works, which levers move CPC, and a 30-day audit.
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Google Ads Keyword Research: Tools, Intent and Strategy
Read the article: Google Ads Keyword Research: Tools, Intent and StrategyAI bidding scales whatever keywords you feed it. Why intent still decides profit, with comparison queries converting at 6.1% versus 1.4% for exploratory ones.
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Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered Strategy
Read the article: Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered StrategyMatch types now act as a steering signal for Smart Bidding, not a literal contract. What each one does in 2026 and how to audit the search terms report.
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Google Ads Negative Keywords: Lists, Levels, Scripts and Account Hygiene
Read the article: Google Ads Negative Keywords: Lists, Levels, Scripts and Account HygieneUntended accounts waste 20 to 40 percent of budget on off-target queries. Why broad match and Performance Max raise the stakes, and how to set up negatives.
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Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and Testing
Read the article: Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and TestingAd Strength rates your inputs, not results, and pinning one headline cuts your testing surface by 75 percent. How RSAs serve, and a 30-day testing plan.
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Dynamic Search Ads: Setup, Page Indexing and Use Cases
Read the article: Dynamic Search Ads: Setup, Page Indexing and Use CasesDynamic Search Ads use your site as the keyword list and remain fully operational. Their four targeting modes, page feeds and when they pay or waste budget.
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AI Max for Search: Keywordless Search, Text Customization and URL Expansion
Read the article: AI Max for Search: Keywordless Search, Text Customization and URL ExpansionAI Max adds keywordless matching, generated copy and URL expansion to a Search campaign. The controls that matter and a 30-day test to see if it pays off.
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You do not hunt spam traps
Read the article: You do not hunt spam trapsSpamhaus sees a spam trap as proof of a collection or hygiene problem, not a thing to hunt. Hard bounces above 5 percent point to the same flaw.
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailM3AAWG's November 2025 position condemns deceptive delivery, not cold email as such. Masked domains, dodged volume limits and fake one-to-one mail are out.
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsAustralia, Canada and the United Kingdom compared on consent, unsubscribe deadlines and fines, such as 7.5 million Australian dollars for Commonwealth Bank.
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageCAN-SPAM needs no prior consent, but each non-compliant email is a separate violation, and the 2025 amount holds for 2026. Verkada paid $2.95 million.
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notDecision 2026-1210 QPC strikes down the cumulation of fines by three authorities, with repeal deferred to October 2027. The consent requirement stands.
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countThe CNIL caps prospect data at three years from the person's last contact. Opens do not count, and silence to a renewal request means deletion or archiving.
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youUnder GDPR Article 14, a list buyer must notify every contact within one month and name the seller. Consent does not transfer, and the effort exemption fails.
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationThe customer exception has four cumulative conditions, and the CNIL says creating an account is not a sale. Cart reminders to non-buyers need consent.
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025The Commission withdrew the ePrivacy Regulation on 6 October 2025, after eight years. Directive 2002/58/EC and its 27 national transpositions stay in force.
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysThe CNIL's current pages base B2B prospecting on legitimate interest when the offer fits the person's job. The old named address rule is nowhere in them.
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceEvery open rate benchmark comes from a vendor measuring its own customers, on a pixel Apple preloads. Your own time series and a control group work better.
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The open rate died in June 2021
Read the article: The open rate died in June 2021Since Apple's Mail Privacy Protection, announced on 7 June 2021, Apple Mail loads the pixel whether or not anyone reads. It measures a delivery, not an open.
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesLinks displayed inside an AI summary are clicked roughly one time in a hundred. What becomes of your content when it is cited but never opened.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itThree acronyms for the same object. Google writes in its own documentation that it is still SEO, and points buyers of GEO services at its page on evaluating third-party advice.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folkloreA July 2026 survey reviewed 45 GEO studies published since 2023. Verdict: no technique shows a stable causal effect. Here is the sort, column by column.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe founding GEO number is real and published. It is also systematically misquoted: the gains assume your source is already inside the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsA June 2026 study measures what happens to GEO once every brand adopts it: the individual gain falls from +0.802 to +0.007. Here are the two levers that survive.