Lede: one campaign, the entire Google network Performance Max is the campaign type that ate Google Ads. In 2026, on most retail and e-commerce accounts we audit, it now absorbs 70% or more of paid search budget. The reason is structural: a single Performance Max...
Introduction: when the catalogue becomes the bottleneck Every Performance Max account hits the same wall after a few weeks of operation. The bids are fine, the feed is clean, the targeting is calibrated, but the creative library is starving. You have ten product...
Schema.org Product structured data: rich results and AI Overviews Lede: structured data is the only language Google reads without ambiguity A product page that does not emit clean schema.org Product markup is a page that asks Google to guess. Guess the price. Guess...
Multi-country Merchant Center: currencies, shipping, taxes and returns Going from one country to two in Google Merchant Center is the moment most catalogs break. Domestic feeds with rounded prices, a single shipping table and a generic returns page survive only...
Free listings, promotions, and automated discounts: the part of Merchant Center that does not bill you per click Most merchants treat Google Merchant Center as the silent plumbing behind Shopping ads. They feed their catalog, fix the disapprovals, and forget that...
