Multi-country Merchant Center: currencies, shipping, taxes and returns Going from one country to two in Google Merchant Center is the moment most catalogs break. Domestic feeds with rounded prices, a single shipping table and a generic returns page survive only...
Free listings, promotions, and automated discounts: the part of Merchant Center that does not bill you per click Most merchants treat Google Merchant Center as the silent plumbing behind Shopping ads. They feed their catalog, fix the disapprovals, and forget that...
Introduction: the auction nobody actually understands Most advertisers treat Quality Score as a vanity metric. They glance at the 1-10 number in their dashboard, frown at a yellow “below average” tag, and move on. They miss the point entirely. The Quality...
Google Merchant Center Next finished its forced migration in September 2024, and by 2026 it is the only interface retailers use to push product data into Google Shopping, Performance Max, free listings, YouTube Shopping, and the AI Overviews shopping carousel. The...
Introduction: the feed is the campaign In Shopping and Performance Max, the campaign settings barely matter. The bid strategy moves the needle a little. The audience signals nudge the algorithm a few percent. The budget caps the ceiling. None of these decide who wins....
Fixing Merchant Center errors: diagnosis and solutions A Google Ads account can be perfectly architected, well-funded, and aimed at the right audience, and still produce zero impressions on Shopping or Performance Max. The reason is rarely the bid strategy. It is the...
