All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
-
WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
-
WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
-
WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
-
Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
-
WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
-
WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
-
Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
-
WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
-
Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
-
Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
-
Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
-
WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.
-
Google Algorithm Updates: A Complete History and What Each One Changed
Read the article: Google Algorithm Updates: A Complete History and What Each One ChangedGoogle algorithm updates: a history from the pre-Panda era to Penguin, Hummingbird, RankBrain and beyond, and the one direction Google has never reversed.
-
Google Core Updates: How to Recover When Your Traffic Drops Overnight
Read the article: Google Core Updates: How to Recover When Your Traffic Drops OvernightGoogle core updates: how to recover after a traffic drop. Rule out technical causes first, analyze which pages fell, then build a realistic recovery plan.
-
Google Penalties: Manual Actions, Spam Updates, and How to Stay Clean
Read the article: Google Penalties: Manual Actions, Spam Updates, and How to Stay CleanGoogle penalties: manual actions versus algorithmic spam enforcement, how to check Search Console, file a reconsideration request and stay clean.
-
Quality Score and Ad Rank: Auction Mechanics and Optimization in 2026
Read the article: Quality Score and Ad Rank: Auction Mechanics and Optimization in 2026Quality Score and Ad Rank in 2026: what the 1 to 10 score really is, its three components, how Ad Rank prices auctions and which levers move your CPC.
-
Google Merchant Center Next: Account Setup and Store Connection
Read the article: Google Merchant Center Next: Account Setup and Store ConnectionGoogle Merchant Center Next: account creation, business and website verification, tax and shipping setup, and the traps behind new account suspensions.
-
Optimizing Your Merchant Center Product Feed: Titles, Descriptions and Attributes
Read the article: Optimizing Your Merchant Center Product Feed: Titles, Descriptions and AttributesOptimizing your Merchant Center product feed: the title formula, descriptions, product type, GTIN and attributes, since in Shopping the feed wins auctions.
-
Fixing Merchant Center Errors: Diagnosis and Solutions
Read the article: Fixing Merchant Center Errors: Diagnosis and SolutionsFixing Merchant Center errors: how to read the diagnostics dashboard, fix the item errors found in most accounts, recover account-level issues and appeal.
-
Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant Center
Read the article: Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant CenterProduct Studio in Google Merchant Center: AI image, video and 3D creation from existing product photos, how to access it and its limits for Performance Max.
-
Schema.org Product Structured Data: Rich Results and AI Overviews
Read the article: Schema.org Product Structured Data: Rich Results and AI OverviewsSchema.org Product structured data: required properties, merchant listing details, rich results eligibility and how complete markup gets cited in AI Overviews.
-
Google Ads Keyword Research: Tools, Intent and Strategy
Read the article: Google Ads Keyword Research: Tools, Intent and StrategyGoogle Ads keyword research: why intent still decides profit in the AI era, Keyword Planner and its limits, match types, long tail and third-party tools.
-
Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered Strategy
Read the article: Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered StrategyGoogle Ads keyword match types in 2026: what broad, phrase and exact really do now that they steer Smart Bidding, and how negatives interact with them.
-
Google Ads Negative Keywords: Lists, Levels, Scripts and Account Hygiene
Read the article: Google Ads Negative Keywords: Lists, Levels, Scripts and Account HygieneGoogle Ads negative keywords: account, campaign and ad group levels, match rules, a baseline list of 50 to 200 entries and search terms automation.
-
Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and Testing
Read the article: Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and TestingWriting high-performing Search ads: RSA anatomy, when to pin headlines, what Ad Strength really measures, asset ratings and a 30-day testing plan.
-
Dynamic Search Ads: Setup, Page Indexing and Use Cases
Read the article: Dynamic Search Ads: Setup, Page Indexing and Use CasesDynamic Search Ads: how DSAs use your site as the keyword list, the four targeting modes, page feeds, setup and when they pay off or waste budget.
-
AI Max for Search: Keywordless Search, Text Customization and URL Expansion
Read the article: AI Max for Search: Keywordless Search, Text Customization and URL ExpansionAI Max for Search: keywordless matching, text customization and URL expansion explained, how it differs from Performance Max and DSA, and its controls.
-
Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
-
You do not hunt spam traps
Read the article: You do not hunt spam trapsSpam traps are not to be hunted: Spamhaus treats a hit as proof of a collection or hygiene problem. What the lists mean and the bounce rate that warns.
-
What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailWhat M3AAWG condemns in cold email: its November 2025 position targets deceptive delivery, not cold email itself, like masked domains and fake one-to-one mail.
-
One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsEmail marketing law in Australia, Canada and the UK: consent, unsubscribe deadlines and fines, from 871,660 Australian dollars for 154 messages.
-
In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageCAN-SPAM in the United States: no prior consent needed, but each non-compliant email is a separate violation at up to $53,088. Two cases for scale.
-
The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notFrench QPC decision 2026-1210 strikes down the cumulation of fines on email prospecting, deferred to October 2027. The consent requirement stays intact.
-
Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countHow long to keep prospect data: the CNIL sets three years from the person's last contact. Opening an email does not count, and silence means deletion.
-
Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youBuying a prospect list under GDPR Article 14: you must notify every contact within one month and name the seller. Consent does not transfer.
-
The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationThe customer exception, or soft opt-in, has four cumulative conditions, and the CNIL says creating an account is not a sale. Cart reminders need consent.
-
The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025The ePrivacy Regulation was withdrawn on 6 October 2025 after eight years. Directive 2002/58/EC and its 27 national transpositions remain in force.
-
What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysB2B email prospecting and the CNIL: its current pages rely on legitimate interest when the offer fits the person's job. The named address rule is gone.
-
No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceEmail marketing benchmarks have no primary source: vendors measure their own customers on a pixel Apple preloads. Track your own series and a control group.
-
Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
-
Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
-
Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
-
Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
-
Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
-
Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
-
Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
-
CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
-
Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
-
Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
-
UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
-
Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
-
GEO: the five studies that could prove us wrong
Read the article: GEO: the five studies that could prove us wrongGEO, the five studies that could prove us wrong: the strongest published evidence against our position, and the conditions that would change our mind.
-
Test GEO on your own site in 30 days: our protocol
Read the article: Test GEO on your own site in 30 days: our protocolTest GEO on your own site in 30 days: our protocol with a control group, a baseline, targeted changes and repeated measurements you can read honestly.
-
What GEO really costs, and what we refuse to sell
Read the article: What GEO really costs, and what we refuse to sellWhat GEO really costs: 55% of marketers have a GEO budget yet no practitioner discloses an amount. Our rates, and the GEO services we refuse to bill for.
-
Are the publisher apocalypse numbers honest?
Read the article: Are the publisher apocalypse numbers honest?Publisher traffic decline: minus 58%, minus 70% or minus 10%? Each camp measures something different with the same word. How to read AI traffic loss numbers.
-
Sixteen percent of the sources AI cites are themselves written by AI
Read the article: Sixteen percent of the sources AI cites are themselves written by AI16% of the sources AI cites are written by AI, per an audit of 712 queries on four engines. Why GEO rewards what degrades the corpus, and what to do.
-
Manipulating AI answers: what works in the lab, what holds up in production
Read the article: Manipulating AI answers: what works in the lab, what holds up in productionManipulating AI answers: injection attacks work in the lab, but a 1,000-site black-hat testbed shows 99.78% neutralization in production. The real weakness.
-
The sources AI prefers are not yours
Read the article: The sources AI prefers are not yoursThe sources AI prefers are not yours: generative engines favor third-party sources over brand sites, so most GEO budgets target the wrong place.
-
Global brands 73 percent, niche brands 11 percent: GEO democratizes nothing
Read the article: Global brands 73 percent, niche brands 11 percent: GEO democratizes nothingGEO democratizes nothing: across 100,000 AI answers, global brands reach 73% visibility and niche brands start at 11%. What it changes for a small business.
-
Position bias: your content is not losing on substance, it is losing in the middle
Read the article: Position bias: your content is not losing on substance, it is losing in the middlePosition bias in AI answers: model accuracy follows a U-shaped curve by position in the context, so part of GEO visibility is a placement artifact.
-
Your GEO tracking tool is measuring noise
Read the article: Your GEO tracking tool is measuring noiseGEO tracking tools measure noise: visibility in AI answers is a distribution, not a point, so one monthly measurement proves nothing. The minimum protocol.
-
30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is error
Read the article: 30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is errorAI citations misrepresent their source 30.6% of the time, across 761,495 citation pairs. For a brand, the real GEO risk is not absence but error.
-
The GEO market is booming, usage is flat: the gap nobody looks at
Read the article: The GEO market is booming, usage is flat: the gap nobody looks atThe GEO market is booming while usage is flat: the Reuters Institute sees no growth in chatbot use for news, as 55% of marketers open a GEO budget.
-
WordPress User Roles and Capabilities: A Practical Guide to Access Control
Read the article: WordPress User Roles and Capabilities: A Practical Guide to Access ControlDefault roles, sensitive capabilities, WooCommerce, roles in code, application passwords and WP-CLI audits: manage WordPress access without opening a hole.
-
GDPR and Cookie Consent on WordPress: A Practical Guide
Read the article: GDPR and Cookie Consent on WordPress: A Practical GuideWhat the law and the CNIL require, Google Consent Mode v2, WP Consent API, consent plugins and a ten-minute audit for your WordPress cookie banner.
-
WordPress Vulnerabilities by the Numbers: What the Latest Reports Show
Read the article: WordPress Vulnerabilities by the Numbers: What the Latest Reports ShowPatchstack, Wordfence, WPScan: what the 2025 and 2026 reports really say about WordPress flaws, and the actions to take first on your site.
-
The WordPress Maintenance Checklist: Weekly, Monthly, Quarterly
Read the article: The WordPress Maintenance Checklist: Weekly, Monthly, QuarterlyUpdates, tested backups, monitoring, Site Health, users, plugins, PHP and certificates: WordPress maintenance organized by frequency and owner.
-
How to Migrate a WordPress Site Without Downtime: The Complete Runbook
Read the article: How to Migrate a WordPress Site Without Downtime: The Complete RunbookDNS TTL, two-pass rsync, WP-CLI, hosts file testing, order freeze, SSL and rollback: how to move a WordPress site without downtime, step by step.
-
WordPress vs Shopify vs Webflow in 2026: An Honest Comparison
Read the article: WordPress vs Shopify vs Webflow in 2026: An Honest ComparisonReal cost, transaction fees, data ownership, SEO, e-commerce limits and lock-in: WordPress, Shopify and Webflow compared on October 2026 prices.
-
WordPress and AI in 2026: The Abilities API, the MCP Adapter and AI in Core
Read the article: WordPress and AI in 2026: The Abilities API, the MCP Adapter and AI in CoreAbilities API, AI client, connectors, MCP Adapter, AI plugin: what WordPress really ships, what is still coming, and how to let an AI agent in safely.
-
WordPress 7: What Actually Changed in 7.0 and 7.1
Read the article: WordPress 7: What Actually Changed in 7.0 and 7.1Release dates, verified features, postponed ones and safe updating: WordPress 7.0 and 7.1 checked against official sources.
-
Top 10 WordPress Image Optimization Plugins Compared (2026)
Read the article: Top 10 WordPress Image Optimization Plugins Compared (2026)Imagify, ShortPixel, EWWW, Smush, Optimole and more: ten image plugins judged on compression, WebP and AVIF, originals and quotas, in the WordPress 7.1 era.
-
Top 10 WordPress Membership Plugins Compared (2026)
Read the article: Top 10 WordPress Membership Plugins Compared (2026)MemberPress, Paid Memberships Pro, WooCommerce Memberships, Ultimate Member and more: ten membership plugins judged on access, payment retries and portability.
-
Top 10 WordPress Booking Plugins Compared (2026)
Read the article: Top 10 WordPress Booking Plugins Compared (2026)LatePoint, Amelia, Bookly, FluentBooking, WooCommerce Bookings and more: ten booking tools judged on calendar sync, time zones, deposits and security.
-
Top 10 Gutenberg Block Plugins Compared (2026)
Read the article: Top 10 Gutenberg Block Plugins Compared (2026)GenerateBlocks, Kadence, Spectra, Stackable, Otter and more: ten block libraries judged on what remains of your pages if you remove them, and their weight.