SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
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Top 8 WordPress Security Plugins Compared: 2026 Edition
Read the article: Top 8 WordPress Security Plugins Compared: 2026 EditionWordPress security is non-negotiable for site owners and developers. The platform's ubiquity means it receives constant scrutiny from malicious actors, and any site can become a target regardless of traffic…
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Top 10 Divi 5 Modules You Are Not Using (And Should)
Read the article: Top 10 Divi 5 Modules You Are Not Using (And Should)Divi 5 marks a turning point in WordPress page-builder technology. The complete rebuild brought substantial performance improvements, a restructured module system, and native composable settings that eliminate most custom-CSS workarounds.…
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Top 10 WordPress Themes for Professional Websites in 2026
Read the article: Top 10 WordPress Themes for Professional Websites in 2026Choosing the right WordPress theme is one of the most consequential decisions for building a professional website. The theme provides the foundation for performance, aesthetics, and user experience — and…
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Top 15 Essential WordPress Plugins in 2026: The Only List You Actually Need
Read the article: Top 15 Essential WordPress Plugins in 2026: The Only List You Actually NeedWordPress powers more than 40 percent of the web according to W3Techs’s CMS surveys, yet the official plugin directory contains over 60,000 options. For a business owner or a developer…
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How to Run a Technical SEO Audit with Screaming Frog
Read the article: How to Run a Technical SEO Audit with Screaming FrogTechnical SEO — the health of your site’s infrastructure, crawlability, and indexation — is the foundation everything else rests on. You can have great content and a clean backlink profile,…
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Ahrefs vs Semrush vs Moz: Which Paid SEO Tool Is Worth Your Money?
Read the article: Ahrefs vs Semrush vs Moz: Which Paid SEO Tool Is Worth Your Money?If you are past the point where free SEO tools cover your needs, you are looking at one of three dominant paid platforms: Ahrefs, Semrush, or Moz. They are not…
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Content Freshness: How Google Rewards Updated Content (and How to Do It Right)
Read the article: Content Freshness: How Google Rewards Updated Content (and How to Do It Right)Your article was ranking position 12 six months ago. You did not touch it. It has now drifted to position 47. The content is technically still accurate, but Google has…
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Featured Snippets: How to Get Your Content in Position Zero
Read the article: Featured Snippets: How to Get Your Content in Position ZeroPosition zero is not a myth and not dead. Featured snippets, those answer boxes at the top of Google results, are still worth fighting for in 2026, even as AI…
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Cornerstone Content: How to Create Definitive Articles for SEO
Read the article: Cornerstone Content: How to Create Definitive Articles for SEOEvery SEO strategy has a foundation. Most websites build theirs on sand. They publish dozens of shallow blog posts, scatter internal links at random, and wonder why they cannot break…
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Content Audit: Evaluate, Improve, or Remove Pages
Read the article: Content Audit: Evaluate, Improve, or Remove PagesA content audit is the foundation of sustainable SEO growth. Most websites accumulate dead weight over time: outdated guides, thin pages that never ranked, posts losing ground to newer competitors.…
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Mobile-First Indexing: What It Means and How to Make Sure Google Sees Your Best Version
Read the article: Mobile-First Indexing: What It Means and How to Make Sure Google Sees Your Best VersionMobile-first indexing is no longer a transition Google is rolling out — it is the default. As of July 2024, Google indexes every site through the lens of its mobile…
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XML Sitemaps and Robots.txt: The Complete Guide to Telling Google What to Crawl
Read the article: XML Sitemaps and Robots.txt: The Complete Guide to Telling Google What to CrawlIf you’ve ever wondered why Google sometimes misses pages on your website or crawls pages you don’t want indexed, the answer often lies in two critical files: your XML sitemap…
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The Most Expensive Google Ads Mistakes: Diagnosis and Real Cases
Read the article: The Most Expensive Google Ads Mistakes: Diagnosis and Real CasesYour Google Ads budget evaporates without measurable returns? You’re not alone. Studies show that 20 to 50% of Google Ads spending is wasted on most accounts. Worse: the errors causing…
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Google Ads Policy and Suspensions: Sensitive Categories and Appeal Process
Read the article: Google Ads Policy and Suspensions: Sensitive Categories and Appeal ProcessGetting your Google Ads account suspended is one of the most painful experiences for any digital marketer or business owner. Your campaigns vanish overnight, your budget stops spending, and worst…
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Query Sculpting: Advanced Shopping Architecture with Priorities and Negatives
Read the article: Query Sculpting: Advanced Shopping Architecture with Priorities and NegativesIntroduction: Why Query Sculpting Changes the Game Most Google Shopping advertisers manage their campaigns in an overly simplistic way: a single campaign, one set of bids, zero granularity. Result: you…
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Connected TV Advertising: CTV Campaigns via YouTube and Demand Gen
Read the article: Connected TV Advertising: CTV Campaigns via YouTube and Demand GenConnected TV (CTV) advertising has evolved from experimental territory to a proven powerhouse in the modern marketing stack. Streaming now accounts for nearly half of all television viewing time in…
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Google Ads Scripts and Automation: Essential Scripts for 2026
Read the article: Google Ads Scripts and Automation: Essential Scripts for 2026Google Ads Scripts represent one of the most powerful yet underutilized features available to PPC professionals managing large-scale advertising operations. In 2026, as competition intensifies and campaign complexity grows, mastering…
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Google Ads A/B Testing: Variations, Experiments and Campaign Mix
Read the article: Google Ads A/B Testing: Variations, Experiments and Campaign MixGetting decisions right in paid search doesn’t rely on intuition. It relies on controlled experiments. Google Ads’ native experimentation framework has evolved significantly through 2025 and into 2026, offering multiple…
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Call Tracking and Migration to Call Assets: 2026 Guide
Read the article: Call Tracking and Migration to Call Assets: 2026 GuideGoogle Ads is fundamentally reshaping how businesses track phone calls. If you’re still using call-only ads, your days are numbered: by February 2027, Google will stop delivering impressions to call-only…
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Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker Studio
Read the article: Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker StudioGoogle Ads reporting has evolved dramatically. Where marketers once relied on basic metrics and manual spreadsheet exports, today’s platform offers sophisticated tools for building custom dashboards, automating data flows, and…
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Google Ads for E-commerce: Full Funnel Strategy
Read the article: Google Ads for E-commerce: Full Funnel StrategyThe context has shifted in 2025. E-commerce no longer functions in silos: each stage of the customer journey interacts with others, amplifying or sabotaging your results. Advertisers continuing to treat…
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Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles
Read the article: Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales CyclesGoogle Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles B2B companies face a unique challenge: their sales cycles stretch over months, sometimes years. A decision-maker must…
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Google Ad Grants: $10,000/Month in Free Advertising for Nonprofits
Read the article: Google Ad Grants: $10,000/Month in Free Advertising for NonprofitsWhat Is Google Ad Grants? Understanding the Program Google Ad Grants provides up to $10,000 USD per month in free search advertising to qualifying nonprofit organizations. Since 2003, Google has…
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Performance Planner and Scenario Planner: Forecasting and Code-Free MMM
Read the article: Performance Planner and Scenario Planner: Forecasting and Code-Free MMMDigital advertising budgets represent significant investments for most businesses. Without accurate forecasting, you risk either spending too conservatively and leaving money on the table, or overspending without understanding potential returns.…
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MTA-STS does not protect what you send
Read the article: MTA-STS does not protect what you sendYou may have published SPF, DKIM and DMARC. You have therefore settled the question of who is allowed to write in your name. You have settled nothing at all about…
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In May the IETF wrote that nobody uses ARC
Read the article: In May the IETF wrote that nobody uses ARCThere is a protocol that has been presented for seven years as the solution to the oldest problem in email authentication. It has a serious name, an RFC, and the…
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Your logo does not depend on you
Read the article: Your logo does not depend on youSomeone will sell you a certificate. They will explain that it makes your logo appear in the inbox, and that this appearance buys trust, therefore opens, therefore revenue. All of…
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BIMI requires a setting the standard deleted
Read the article: BIMI requires a setting the standard deletedSometimes a standard and its usage drift apart slowly, without anyone noticing. In email there is one case where the divergence is total, documented on both sides, and perfectly visible:…
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Google is retiring the indicator everyone watches
Read the article: Google is retiring the indicator everyone watchesThere is one deliverability indicator everyone watches, everyone comments on, and nobody knows what to do with. It is called domain reputation. Google has been showing it in Postmaster Tools…
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Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodYour Meta ads are not performing and you have no idea why. So you do what everyone does. You change the audience. Then you change the budget. Then you pause…
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverFew emails ruin a morning faster than «Your ad account has been disabled». One moment your campaigns are spending, the next your access is gone and the dashboard shows a…
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideThere is a persistent story in B2B marketing that Facebook and Instagram are where you sell shoes and supplements, not enterprise software or industrial equipment. The story is wrong, and…
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping Campaigns, ASC for short, stopped being an experiment a long time ago. On Meta s Q4 2024 earnings call, CFO Susan Li said the product had passed a…
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Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceYou found a campaign that works. The cost per result is where you want it, the return holds, and the obvious next move is to pour more money in. Then…
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksThe learning phase is the most misunderstood mechanic in Meta advertising, and that misunderstanding costs real money. Half of what circulates about it on forums and agency blogs is folklore:…
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMost advertisers pick a bid strategy the way they pick a Netflix show: by guessing, then second guessing. The folklore around Meta bidding is thick and mostly wrong. Bid cap…
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsOpen any Meta ads forum and you will read the same verdict, repeated like a law of physics: CBO is better, ABO is dead, let the algorithm decide. That verdict…
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMost advice about Meta ad copy is recycled folklore. People repeat that short copy always wins, that nobody reads, that the algorithm now writes everything for you. None of it…
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsCreative is now the lever that decides whether you win or lose on Meta. The targeting moved into the machine, the auction sorts itself out, and what is left in…
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUser-generated content has become the default creative format for performance advertisers on Meta, and for good reason. Ads that look like a real person filmed them on a phone consistently…
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMost advertisers pick a Meta ad format out of habit, not strategy. They run single images because they always have, or they chase Reels because someone said video is the…
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesLinks displayed inside an AI summary are clicked roughly one time in a hundred. What becomes of your content when it is cited but never opened.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itThree acronyms for the same object. Google writes in its own documentation that it is still SEO, and points buyers of GEO services at its page on evaluating third-party advice.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folkloreA July 2026 survey reviewed 45 GEO studies published since 2023. Verdict: no technique shows a stable causal effect. Here is the sort, column by column.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe founding GEO number is real and published. It is also systematically misquoted: the gains assume your source is already inside the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsA June 2026 study measures what happens to GEO once every brand adopts it: the individual gain falls from +0.802 to +0.007. Here are the two levers that survive.
