All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
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Schema.org Product Structured Data: Rich Results and AI Overviews
Read the article: Schema.org Product Structured Data: Rich Results and AI OverviewsSchema.org Product structured data: required properties, merchant listing details, rich results eligibility and how complete markup gets cited in AI Overviews.
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Multi-Country Merchant Center: Currencies, Shipping, Taxes and Returns
Read the article: Multi-Country Merchant Center: Currencies, Shipping, Taxes and ReturnsMulti-country Merchant Center: one account or one per country, country and language targets, currency display, EU VAT and IOSS, shipping and returns.
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Google Ads Keyword Research: Tools, Intent and Strategy
Read the article: Google Ads Keyword Research: Tools, Intent and StrategyGoogle Ads keyword research: why intent still decides profit in the AI era, Keyword Planner and its limits, match types, long tail and third-party tools.
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Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered Strategy
Read the article: Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered StrategyGoogle Ads keyword match types in 2026: what broad, phrase and exact really do now that they steer Smart Bidding, and how negatives interact with them.
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Google Ads Negative Keywords: Lists, Levels, Scripts and Account Hygiene
Read the article: Google Ads Negative Keywords: Lists, Levels, Scripts and Account HygieneGoogle Ads negative keywords: account, campaign and ad group levels, match rules, a baseline list of 50 to 200 entries and search terms automation.
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Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and Testing
Read the article: Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and TestingWriting high-performing Search ads: RSA anatomy, when to pin headlines, what Ad Strength really measures, asset ratings and a 30-day testing plan.
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Dynamic Search Ads: Setup, Page Indexing and Use Cases
Read the article: Dynamic Search Ads: Setup, Page Indexing and Use CasesDynamic Search Ads: how DSAs use your site as the keyword list, the four targeting modes, page feeds, setup and when they pay off or waste budget.
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AI Max for Search: Keywordless Search, Text Customization and URL Expansion
Read the article: AI Max for Search: Keywordless Search, Text Customization and URL ExpansionAI Max for Search: keywordless matching, text customization and URL expansion explained, how it differs from Performance Max and DSA, and its controls.
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Google Ads Assets: Sitelinks, Callouts, Images, Lead Forms, Price and Promotions
Read the article: Google Ads Assets: Sitelinks, Callouts, Images, Lead Forms, Price and PromotionsGoogle Ads assets: sitelinks, callouts, structured snippets, images, lead forms, price and promotions, with their rules, and why they are the cheapest CTR lift.
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Google Ads Campaign Types: Complete Comparison and Decision Tree
Read the article: Google Ads Campaign Types: Complete Comparison and Decision TreeGoogle Ads campaign types compared: Search, Display, Shopping, YouTube, Performance Max, Demand Gen and more, with benchmarks and a decision tree.
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Google Ads Editor: Bulk Editing, Import/Export and Multi-Account Workflows
Read the article: Google Ads Editor: Bulk Editing, Import/Export and Multi-Account WorkflowsGoogle Ads Editor: bulk editing, CSV import and export, and multi-account workflows in the free desktop app, plus what version 2.12 changed in 2026.
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How to Create and Set Up a Google Ads Account in 2026: Complete Guide
Read the article: How to Create and Set Up a Google Ads Account in 2026: Complete GuideHow to create and set up a Google Ads account in 2026: what to fix before launch, account types, creation steps, security, GA4 links and conversion tracking.
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Top 8 Email Verification Tools Compared: Accuracy, Speed, and Pricing
Read the article: Top 8 Email Verification Tools Compared: Accuracy, Speed, and Pricing8 email verification tools compared: ZeroBounce, NeverBounce, Hunter, MillionVerifier, Clearout and more, on accuracy, speed, pricing and API.
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Top 10 Cold Email Best Practices That Get Replies
Read the article: Top 10 Cold Email Best Practices That Get Replies10 cold email best practices that get replies: subject lines tested on replies, personalization beyond first names, list hygiene, timing and follow-ups.
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Top 10 Email Marketing Tools Compared in 2026
Read the article: Top 10 Email Marketing Tools Compared in 202610 email marketing tools compared in 2026: MailerLite, Brevo, Kit, ActiveCampaign, Mailchimp, GetResponse and more, on price, automation and deliverability.
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Top 7 Digital Acquisition Channels Ranked by ROI
Read the article: Top 7 Digital Acquisition Channels Ranked by ROI7 digital acquisition channels ranked by ROI: SEO, email, Google Ads, social ads, content, affiliates and more, with realistic timelines and costs.
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Top 10 Reasons Your Website Is Not Converting
Read the article: Top 10 Reasons Your Website Is Not Converting10 reasons your website is not converting: slow pages, a weak value proposition, unclear calls to action, poor mobile experience and missing trust signals.
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Top 8 B2B Lead Generation Strategies in 2026
Read the article: Top 8 B2B Lead Generation Strategies in 20268 B2B lead generation strategies in 2026: content and SEO, LinkedIn outreach, cold email, webinars, partnerships and paid search with intent targeting.
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Top 10 Mistakes SMBs Make When Launching a Website
Read the article: Top 10 Mistakes SMBs Make When Launching a Website10 mistakes SMBs make when launching a website, from cheap hosting and missing SSL to ignoring SEO, launching without analytics and weak mobile design.
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Top 10 KPIs Every SMB Should Track on Their Website
Read the article: Top 10 KPIs Every SMB Should Track on Their Website10 website KPIs every SMB should track: organic traffic, conversion rate, engagement, pages per session, cost per acquisition and more, and how to measure them.
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Top 10 Free Marketing Automation Tools for 2026
Read the article: Top 10 Free Marketing Automation Tools for 202610 free marketing automation tools for 2026: what the free plans of Brevo, Mailchimp, HubSpot CRM, n8n, Make, Zapier and others really include.
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Top 8 AI Image Generation Tools for the Web in 2026
Read the article: Top 8 AI Image Generation Tools for the Web in 20268 AI image generation tools for the web in 2026: Midjourney, DALL-E, Stable Diffusion, Flux, Adobe Firefly, Leonardo and Ideogram, on quality and rights.
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Top 10 ChatGPT Prompts for SEO Professionals: Ready-to-Use Templates in 2026
Read the article: Top 10 ChatGPT Prompts for SEO Professionals: Ready-to-Use Templates in 202610 ChatGPT prompts for SEO professionals: ready-to-use templates for keyword clustering, content briefs, meta descriptions, FAQ schema and content gaps.
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Top 10 AI Tools for Digital Marketing in 2026: The Practical Marketer’s Guide
Read the article: Top 10 AI Tools for Digital Marketing in 2026: The Practical Marketer’s Guide10 AI tools for digital marketing in 2026, judged on real tasks: ChatGPT and Claude for drafts, Midjourney for images, Jasper, Surfer SEO, Frase and more.
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Connected TV Advertising: CTV Campaigns via YouTube and Demand Gen
Read the article: Connected TV Advertising: CTV Campaigns via YouTube and Demand GenConnected TV advertising with Google: YouTube CTV, Demand Gen, shoppable CTV ads, programmatic buying through DV360 and audience targeting on TV screens.
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The Most Expensive Google Ads Mistakes: Diagnosis and Real Cases
Read the article: The Most Expensive Google Ads Mistakes: Diagnosis and Real CasesThe most expensive Google Ads mistakes, from real audits: wrong audiences, broad match bleed, missing negatives, Quality Score traps and broken tracking.
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Google Ads Policy and Suspensions: Sensitive Categories and Appeal Process
Read the article: Google Ads Policy and Suspensions: Sensitive Categories and Appeal ProcessGoogle Ads policy and suspensions: prohibited, restricted and sensitive categories, what triggers a suspension, the appeal process and prevention.
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Query Sculpting: Advanced Shopping Architecture with Priorities and Negatives
Read the article: Query Sculpting: Advanced Shopping Architecture with Priorities and NegativesQuery sculpting for Google Shopping: three duplicate campaigns at high, medium and low priority, with negatives routing each query to the right bid.
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Google Ads Scripts and Automation: Essential Scripts for 2026
Read the article: Google Ads Scripts and Automation: Essential Scripts for 2026Google Ads scripts in 2026: anomaly detection, bid and budget pacing, search query analysis and link checking, the scripts worth running in every account.
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Google Ads A/B Testing: Variations, Experiments and Campaign Mix
Read the article: Google Ads A/B Testing: Variations, Experiments and Campaign MixGoogle Ads A/B testing: custom experiments, ad variations and Campaign Mix Experiments, with step-by-step setup and how to read statistical significance.
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Call Tracking and Migration to Call Assets: 2026 Guide
Read the article: Call Tracking and Migration to Call Assets: 2026 GuideCall tracking in Google Ads: call-only ads stop serving in February 2027. How call assets work, tracking requirements and how to migrate without losing calls.
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Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker Studio
Read the article: Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker StudioAdvanced Google Ads reporting: custom columns with spreadsheet functions, saved reports, dashboards, Looker Studio and BigQuery for large accounts.
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Google Ads for E-commerce: Full Funnel Strategy
Read the article: Google Ads for E-commerce: Full Funnel StrategyGoogle Ads for e-commerce, a full funnel strategy: budget split by funnel stage, Shopping and feed quality, Performance Max and campaign KPIs.
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Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles
Read the article: Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales CyclesGoogle Ads for B2B lead generation: lead form assets, CRM connection, offline conversion imports and bidding for sales cycles that last months.
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Google Ad Grants: $10,000/Month in Free Advertising for Nonprofits
Read the article: Google Ad Grants: $10,000/Month in Free Advertising for NonprofitsGoogle Ad Grants: up to $10,000 a month in free search ads for qualifying nonprofits. Eligibility, the 5% CTR rule, setup requirements and real examples.
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Google Tag Manager for Google Ads: Complete Setup and Server-Side Tagging
Read the article: Google Tag Manager for Google Ads: Complete Setup and Server-Side TaggingGoogle Tag Manager for Google Ads: the Conversion Linker, conversion variables, GA4 events and server-side tagging to recover conversions lost by browsers.
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Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
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You do not hunt spam traps
Read the article: You do not hunt spam trapsSpam traps are not to be hunted: Spamhaus treats a hit as proof of a collection or hygiene problem. What the lists mean and the bounce rate that warns.
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailWhat M3AAWG condemns in cold email: its November 2025 position targets deceptive delivery, not cold email itself, like masked domains and fake one-to-one mail.
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsEmail marketing law in Australia, Canada and the UK: consent, unsubscribe deadlines and fines, from 871,660 Australian dollars for 154 messages.
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageCAN-SPAM in the United States: no prior consent needed, but each non-compliant email is a separate violation at up to $53,088. Two cases for scale.
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notFrench QPC decision 2026-1210 strikes down the cumulation of fines on email prospecting, deferred to October 2027. The consent requirement stays intact.
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countHow long to keep prospect data: the CNIL sets three years from the person's last contact. Opening an email does not count, and silence means deletion.
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youBuying a prospect list under GDPR Article 14: you must notify every contact within one month and name the seller. Consent does not transfer.
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationThe customer exception, or soft opt-in, has four cumulative conditions, and the CNIL says creating an account is not a sale. Cart reminders need consent.
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025The ePrivacy Regulation was withdrawn on 6 October 2025 after eight years. Directive 2002/58/EC and its 27 national transpositions remain in force.
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysB2B email prospecting and the CNIL: its current pages rely on legitimate interest when the offer fits the person's job. The named address rule is gone.
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceEmail marketing benchmarks have no primary source: vendors measure their own customers on a pixel Apple preloads. Track your own series and a control group.
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Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
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Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesBeing cited by AI is not being read: links inside AI summaries are clicked about once in a hundred. What a citation is really worth compared with a link.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itGEO, AEO, LLMO: a vocabulary invented by those who sell it. Google's own documentation says it is still SEO. The acronyms decoded, and what is really new.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore45 GEO studies sorted: a July 2026 survey finds no technique with a stable causal effect. What is proven, what is plausible and what is folklore.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe 40 percent GEO study everyone quotes: what it actually measured, and the condition nobody copies, that your source is already in the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsThe GEO paradox: a June 2026 study shows that once every brand optimizes for AI answers, the individual gain falls from +0.802 to +0.007. What still works.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
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WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
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Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
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WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
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WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
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Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
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WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
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Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
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Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
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Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
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WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.