All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
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Internal Linking: How to Build a Link Structure That Google Loves
Read the article: Internal Linking: How to Build a Link Structure That Google LovesInternal linking: how to build a link structure that spreads authority, avoids orphan pages and helps Google understand your site, with audit methods.
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Semantic SEO: How to Write for Meaning, Not Just Keywords
Read the article: Semantic SEO: How to Write for Meaning, Not Just KeywordsSemantic SEO: Google now reads entities and meaning, not strings of text. How the shift unfolded from Hummingbird to BERT, and how to write for meaning.
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Title Tags and Meta Descriptions: How to Write Them for Clicks and Rankings
Read the article: Title Tags and Meta Descriptions: How to Write Them for Clicks and RankingsTitle tags and meta descriptions: Google rewrites 76% of titles yet ranks pages on the original. How to write titles and descriptions that earn the click.
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Competitive Keyword Analysis: How to Find What Your Competitors Rank For (and Steal Their Best Ideas)
Read the article: Competitive Keyword Analysis: How to Find What Your Competitors Rank For (and Steal Their Best Ideas)Competitive keyword analysis: how to identify your real SEO competitors, find the keywords they rank for, and turn their gaps into your content plan.
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Keyword Cannibalization: The SEO Myth That Sells Audits (and What Google Actually Says)
Read the article: Keyword Cannibalization: The SEO Myth That Sells Audits (and What Google Actually Says)Keyword cannibalization is mostly a myth: Google does not penalize several pages on one topic. What John Mueller says, and why a page really fails to rank.
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Updating Old Content: The Highest-ROI SEO Activity Nobody Does
Read the article: Updating Old Content: The Highest-ROI SEO Activity Nobody DoesUpdating old content: HubSpot found regularly updated pages get 106% more organic traffic. How to pick which pages to refresh first and make updates routine.
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How Often Should You Publish Blog Posts? The Data-Driven Answer for 2026
Read the article: How Often Should You Publish Blog Posts? The Data-Driven Answer for 2026How often to publish blog posts: HubSpot data shows 16+ posts a month bring 3.5 times more traffic, but the right cadence depends on your situation.
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E-E-A-T in 2026: What Google Expects From Your Website and How to Deliver It
Read the article: E-E-A-T in 2026: What Google Expects From Your Website and How to Deliver ItE-E-A-T in 2026: there is no E-E-A-T score, yet content lacking it underperforms. The four pillars in practice and how to strengthen your signals.
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How to Write Content That Google Loves and Humans Actually Read
Read the article: How to Write Content That Google Loves and Humans Actually ReadHow to write content Google ranks and people read: what the Helpful Content system evaluates, E-E-A-T, structure, and standing out from AI content.
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Technical SEO Demystified: What Business Owners Need to Know Without the Jargon
Read the article: Technical SEO Demystified: What Business Owners Need to Know Without the JargonTechnical SEO without the jargon: crawling, architecture, speed, HTTPS, mobile-first indexing and structured data, explained so you can brief your developer.
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On-Page SEO: The Complete Checklist for Every Page on Your Website
Read the article: On-Page SEO: The Complete Checklist for Every Page on Your WebsiteOn-page SEO checklist: every element of a page in the order to fix it, from title tags and meta descriptions to headings, content and internal links.
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Long-Tail Keywords: How to Find Low-Competition Terms That Actually Convert
Read the article: Long-Tail Keywords: How to Find Low-Competition Terms That Actually ConvertLong-tail keywords: roughly 70% of search traffic, better conversion rates and less competition. Free and paid methods to find them and use them in content.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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Top 10 Core Web Vitals Fixes for WordPress
Read the article: Top 10 Core Web Vitals Fixes for WordPressLCP, INP, CLS: ten fixes ranked by where WordPress actually fails, from page caching to the main image, with how to check each one in the field.
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Top 10 WordPress SEO Plugins Compared (2026)
Read the article: Top 10 WordPress SEO Plugins Compared (2026)Yoast, Rank Math, SEOPress, Slim SEO and more: ten SEO plugins judged on what they really add to WordPress, what Google reads in 2026 and their true price.
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Top 10 Web Design Trends in 2026
Read the article: Top 10 Web Design Trends in 202610 web design trends in 2026 where restraint beats novelty: bento grids, dark mode by default, purposeful micro-interactions, variable typography and more.
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Top 10 Free Design Tools for Non-Designers
Read the article: Top 10 Free Design Tools for Non-Designers10 free design tools for non-designers: Canva, Figma, Photopea, Remove.bg, Coolors, Google Fonts and more, to produce polished visuals without training.
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Top 10 E-commerce Mistakes That Kill Conversions
Read the article: Top 10 E-commerce Mistakes That Kill Conversions10 e-commerce mistakes that kill conversions, from forced account creation and hidden costs to long checkouts and weak product photos, with a fix for each.
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Top 10 E-commerce Platforms Compared in 2026
Read the article: Top 10 E-commerce Platforms Compared in 202610 e-commerce platforms compared in 2026: Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix and more, on cost, scalability, SEO and flexibility.
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Top 10 LinkedIn Post Formats That Drive Engagement in 2026
Read the article: Top 10 LinkedIn Post Formats That Drive Engagement in 202610 LinkedIn post formats that drive engagement in 2026: carousels, text posts with strong hooks, documents, native video, articles, polls and more.
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Top 10 Free Social Media Management Tools in 2026
Read the article: Top 10 Free Social Media Management Tools in 202610 free social media management tools in 2026: only those with a lasting free tier, from Buffer and Meta Business Suite to Fedica, Canva and Later.
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Top 8 Content Marketing Strategies on a Small Budget
Read the article: Top 8 Content Marketing Strategies on a Small Budget8 content marketing strategies on a small budget: repurposing, user-generated content, SEO content, newsletters, guest posts and one social channel done well.
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Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide
Read the article: Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide10 writing and proofreading tools for the web in 2026: Grammarly, Antidote for French, LanguageTool, Hemingway, ProWritingAid and SEO editors compared.
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Top 10 Content Types That Drive Organic Traffic in 2026
Read the article: Top 10 Content Types That Drive Organic Traffic in 202610 content types that drive organic traffic in 2026: ultimate guides, comparisons, how-to tutorials, case studies, original research and more.
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Google Ads Policy and Suspensions: Sensitive Categories and Appeal Process
Read the article: Google Ads Policy and Suspensions: Sensitive Categories and Appeal ProcessGoogle Ads policy and suspensions: prohibited, restricted and sensitive categories, what triggers a suspension, the appeal process and prevention.
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Query Sculpting: Advanced Shopping Architecture with Priorities and Negatives
Read the article: Query Sculpting: Advanced Shopping Architecture with Priorities and NegativesQuery sculpting for Google Shopping: three duplicate campaigns at high, medium and low priority, with negatives routing each query to the right bid.
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Connected TV Advertising: CTV Campaigns via YouTube and Demand Gen
Read the article: Connected TV Advertising: CTV Campaigns via YouTube and Demand GenConnected TV advertising with Google: YouTube CTV, Demand Gen, shoppable CTV ads, programmatic buying through DV360 and audience targeting on TV screens.
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The Most Expensive Google Ads Mistakes: Diagnosis and Real Cases
Read the article: The Most Expensive Google Ads Mistakes: Diagnosis and Real CasesThe most expensive Google Ads mistakes, from real audits: wrong audiences, broad match bleed, missing negatives, Quality Score traps and broken tracking.
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Google Ads Scripts and Automation: Essential Scripts for 2026
Read the article: Google Ads Scripts and Automation: Essential Scripts for 2026Google Ads scripts in 2026: anomaly detection, bid and budget pacing, search query analysis and link checking, the scripts worth running in every account.
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Google Ads A/B Testing: Variations, Experiments and Campaign Mix
Read the article: Google Ads A/B Testing: Variations, Experiments and Campaign MixGoogle Ads A/B testing: custom experiments, ad variations and Campaign Mix Experiments, with step-by-step setup and how to read statistical significance.
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Call Tracking and Migration to Call Assets: 2026 Guide
Read the article: Call Tracking and Migration to Call Assets: 2026 GuideCall tracking in Google Ads: call-only ads stop serving in February 2027. How call assets work, tracking requirements and how to migrate without losing calls.
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Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker Studio
Read the article: Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker StudioAdvanced Google Ads reporting: custom columns with spreadsheet functions, saved reports, dashboards, Looker Studio and BigQuery for large accounts.
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Google Ads for E-commerce: Full Funnel Strategy
Read the article: Google Ads for E-commerce: Full Funnel StrategyGoogle Ads for e-commerce, a full funnel strategy: budget split by funnel stage, Shopping and feed quality, Performance Max and campaign KPIs.
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Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles
Read the article: Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales CyclesGoogle Ads for B2B lead generation: lead form assets, CRM connection, offline conversion imports and bidding for sales cycles that last months.
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Google Ad Grants: $10,000/Month in Free Advertising for Nonprofits
Read the article: Google Ad Grants: $10,000/Month in Free Advertising for NonprofitsGoogle Ad Grants: up to $10,000 a month in free search ads for qualifying nonprofits. Eligibility, the 5% CTR rule, setup requirements and real examples.
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Performance Planner and Scenario Planner: Forecasting and Code-Free MMM
Read the article: Performance Planner and Scenario Planner: Forecasting and Code-Free MMMPerformance Planner and Scenario Planner: forecasting Google Ads results from recent data, cross-channel budget scenarios and code-free MMM with Meridian.
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The open rate died in June 2021
Read the article: The open rate died in June 2021The email open rate died in June 2021: Apple's Mail Privacy Protection preloads the tracking pixel, read or not, so an open now measures a delivery.
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One-click unsubscribe is a protocol, not a button
Read the article: One-click unsubscribe is a protocol, not a buttonOne-click unsubscribe under RFC 8058: two headers, an HTTPS address, an anonymous POST with no redirect and a DKIM signature. Without them, no button shows.
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Your DKIM key may be fifteen years old
Read the article: Your DKIM key may be fifteen years oldDKIM key length and algorithms: since RFC 8301, RSA keys under 1024 bits fail and rsa-sha1 is forbidden. Ed25519 comes as a second signature, not a swap.
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SPF: ten DNS lookups, not eleven
Read the article: SPF: ten DNS lookups, not elevenSPF's ten DNS lookup limit: RFC 7208 caps it at ten, counted through every include, and an eleventh returns permerror. Why flattening has a cost.
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DMARC changed status in May 2026
Read the article: DMARC changed status in May 2026DMARC became a Proposed Standard in May 2026: RFCs 9989, 9990 and 9991 replace RFC 7489, the pct tag goes away, and what changes in your records.
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Microsoft backed down six days before the deadline
Read the article: Microsoft backed down six days before the deadlineMicrosoft Outlook sender requirements: it planned to reject non-compliant bulk senders, then chose the junk folder on 29 April 2025, a silent penalty.
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Yahoo refuses to publish its threshold, and that is information
Read the article: Yahoo refuses to publish its threshold, and that is informationYahoo sender requirements: no published bulk threshold, so nobody can stay just under it, but a 0.3% complaint limit, DMARC and DKIM from 1024 bits.
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The only number that decides: 0.30 percent
Read the article: The only number that decides: 0.30 percentGmail spam rate threshold: stay below 0.10% and never reach 0.30%. On 50,000 messages, 150 complaints tip you over, and recovery takes seven days.
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Five thousand messages a day, and you change worlds
Read the article: Five thousand messages a day, and you change worldsGmail bulk sender status: send about 5,000 messages a day to personal Gmail accounts and you become a bulk sender for good. What the status imposes.
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An ad in the inbox is direct marketing
Read the article: An ad in the inbox is direct marketingInbox ads are direct marketing: the CNIL fined Orange 50 million euros and Google 325 million for email-like ads in the inbox without consent.
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One hundred and sixty million records, and three breaches
Read the article: One hundred and sixty million records, and three breachesCNIL fines KASPR 240,000 euros over 160 million contacts scraped from LinkedIn: three breaches, including a notice sent four years late and in English.
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Nine hundred thousand euros for a missing proof
Read the article: Nine hundred thousand euros for a missing proofBought email lists and CNIL fines: 900,000 and 80,000 euros on 15 May 2025. The list buyer must prove consent, and supplier contracts do not shift that burden.
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Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
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Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesBeing cited by AI is not being read: links inside AI summaries are clicked about once in a hundred. What a citation is really worth compared with a link.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itGEO, AEO, LLMO: a vocabulary invented by those who sell it. Google's own documentation says it is still SEO. The acronyms decoded, and what is really new.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore45 GEO studies sorted: a July 2026 survey finds no technique with a stable causal effect. What is proven, what is plausible and what is folklore.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe 40 percent GEO study everyone quotes: what it actually measured, and the condition nobody copies, that your source is already in the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsThe GEO paradox: a June 2026 study shows that once every brand optimizes for AI answers, the individual gain falls from +0.802 to +0.007. What still works.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
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WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
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Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
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WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
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WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
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Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
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WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
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Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
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Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
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Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
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WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.