All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
-
Top 10 Accessibility Fixes for WordPress Sites (WCAG 2.2, European Accessibility Act)
Read the article: Top 10 Accessibility Fixes for WordPress Sites (WCAG 2.2, European Accessibility Act)Contrast, alt text, labels, focus, menus: ten fixes ranked by the WebAIM Million, and what the European Accessibility Act really requires in 2026.
-
Top 10 WooCommerce Checkout Optimizations to Reduce Cart Abandonment
Read the article: Top 10 WooCommerce Checkout Optimizations to Reduce Cart AbandonmentGuest checkout, full cost shown early, fewer fields, express wallets: ten levers for the WooCommerce checkout page, each tied to Baymard data and a setting.
-
Top 10 WP-CLI Commands Every WordPress Admin Should Know
Read the article: Top 10 WP-CLI Commands Every WordPress Admin Should KnowUpdates, backups, migrations, users, cron, cache, options: ten WP-CLI commands checked against the docs, each with a safe example and the mistake to avoid.
-
Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
-
Top 10 Ways to Stop Spam on WordPress Comments and Forms
Read the article: Top 10 Ways to Stop Spam on WordPress Comments and FormsAkismet, Antispam Bee, CleanTalk, Turnstile, hCaptcha, reCAPTCHA, honeypots: ten anti-spam options judged on accuracy, privacy and accessibility.
-
Top 10 Core Web Vitals Fixes for WordPress
Read the article: Top 10 Core Web Vitals Fixes for WordPressLCP, INP, CLS: ten fixes ranked by where WordPress actually fails, from page caching to the main image, with how to check each one in the field.
-
Top 10 WordPress Mistakes That Silently Hurt Your Site
Read the article: Top 10 WordPress Mistakes That Silently Hurt Your SiteDiscouraged indexing, permalinks without redirects, outdated PHP, untested backups: ten invisible WordPress mistakes, and how to spot and fix each one.
-
Top 10 WordPress LMS Plugins for Selling Online Courses (2026)
Read the article: Top 10 WordPress LMS Plugins for Selling Online Courses (2026)LearnDash, Tutor LMS, LifterLMS, LearnPress and more: ten WordPress LMS plugins compared on checkout, drip content, SCORM and the real two-year cost.
-
Top 10 Free WordPress Block Themes for Full Site Editing (2026)
Read the article: Top 10 Free WordPress Block Themes for Full Site Editing (2026)Twenty Twenty-Five, Ollie, Raft, Greyd WP and more: ten real free block themes checked in their own files, and why Kadence and Blocksy are not among them.
-
Top 10 WooCommerce Payment Gateways Compared (2026)
Read the article: Top 10 WooCommerce Payment Gateways Compared (2026)WooPayments, Stripe, PayPal, Mollie, GoCardless and more: ten WooCommerce gateways compared on fees in France and the US, payouts, 3-D Secure and fraud.
-
Top 10 WordPress Analytics Plugins, Privacy-Friendly Options Included
Read the article: Top 10 WordPress Analytics Plugins, Privacy-Friendly Options IncludedSite Kit, MonsterInsights, Matomo, WP Statistics, Plausible and more: ten analytics plugins compared, and what each one means for consent in Europe.
-
Top 10 WordPress Form Plugins Compared (2026)
Read the article: Top 10 WordPress Form Plugins Compared (2026)WPForms, Gravity Forms, Fluent Forms, Contact Form 7 and more: ten form plugins judged on deliverability, spam, GDPR, payments and accessibility.
-
WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
-
Top 10 Core Web Vitals Fixes for WordPress
Read the article: Top 10 Core Web Vitals Fixes for WordPressLCP, INP, CLS: ten fixes ranked by where WordPress actually fails, from page caching to the main image, with how to check each one in the field.
-
Top 10 WordPress SEO Plugins Compared (2026)
Read the article: Top 10 WordPress SEO Plugins Compared (2026)Yoast, Rank Math, SEOPress, Slim SEO and more: ten SEO plugins judged on what they really add to WordPress, what Google reads in 2026 and their true price.
-
Top 10 Web Design Trends in 2026
Read the article: Top 10 Web Design Trends in 202610 web design trends in 2026 where restraint beats novelty: bento grids, dark mode by default, purposeful micro-interactions, variable typography and more.
-
Top 10 Free Design Tools for Non-Designers
Read the article: Top 10 Free Design Tools for Non-Designers10 free design tools for non-designers: Canva, Figma, Photopea, Remove.bg, Coolors, Google Fonts and more, to produce polished visuals without training.
-
Top 10 E-commerce Mistakes That Kill Conversions
Read the article: Top 10 E-commerce Mistakes That Kill Conversions10 e-commerce mistakes that kill conversions, from forced account creation and hidden costs to long checkouts and weak product photos, with a fix for each.
-
Top 10 E-commerce Platforms Compared in 2026
Read the article: Top 10 E-commerce Platforms Compared in 202610 e-commerce platforms compared in 2026: Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix and more, on cost, scalability, SEO and flexibility.
-
Top 10 LinkedIn Post Formats That Drive Engagement in 2026
Read the article: Top 10 LinkedIn Post Formats That Drive Engagement in 202610 LinkedIn post formats that drive engagement in 2026: carousels, text posts with strong hooks, documents, native video, articles, polls and more.
-
Top 10 Free Social Media Management Tools in 2026
Read the article: Top 10 Free Social Media Management Tools in 202610 free social media management tools in 2026: only those with a lasting free tier, from Buffer and Meta Business Suite to Fedica, Canva and Later.
-
Top 8 Content Marketing Strategies on a Small Budget
Read the article: Top 8 Content Marketing Strategies on a Small Budget8 content marketing strategies on a small budget: repurposing, user-generated content, SEO content, newsletters, guest posts and one social channel done well.
-
Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide
Read the article: Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide10 writing and proofreading tools for the web in 2026: Grammarly, Antidote for French, LanguageTool, Hemingway, ProWritingAid and SEO editors compared.
-
Top 10 Content Types That Drive Organic Traffic in 2026
Read the article: Top 10 Content Types That Drive Organic Traffic in 202610 content types that drive organic traffic in 2026: ultimate guides, comparisons, how-to tutorials, case studies, original research and more.
-
The Most Expensive Google Ads Mistakes: Diagnosis and Real Cases
Read the article: The Most Expensive Google Ads Mistakes: Diagnosis and Real CasesThe most expensive Google Ads mistakes, from real audits: wrong audiences, broad match bleed, missing negatives, Quality Score traps and broken tracking.
-
Google Ads Policy and Suspensions: Sensitive Categories and Appeal Process
Read the article: Google Ads Policy and Suspensions: Sensitive Categories and Appeal ProcessGoogle Ads policy and suspensions: prohibited, restricted and sensitive categories, what triggers a suspension, the appeal process and prevention.
-
Query Sculpting: Advanced Shopping Architecture with Priorities and Negatives
Read the article: Query Sculpting: Advanced Shopping Architecture with Priorities and NegativesQuery sculpting for Google Shopping: three duplicate campaigns at high, medium and low priority, with negatives routing each query to the right bid.
-
Connected TV Advertising: CTV Campaigns via YouTube and Demand Gen
Read the article: Connected TV Advertising: CTV Campaigns via YouTube and Demand GenConnected TV advertising with Google: YouTube CTV, Demand Gen, shoppable CTV ads, programmatic buying through DV360 and audience targeting on TV screens.
-
Google Ads Scripts and Automation: Essential Scripts for 2026
Read the article: Google Ads Scripts and Automation: Essential Scripts for 2026Google Ads scripts in 2026: anomaly detection, bid and budget pacing, search query analysis and link checking, the scripts worth running in every account.
-
Google Ads A/B Testing: Variations, Experiments and Campaign Mix
Read the article: Google Ads A/B Testing: Variations, Experiments and Campaign MixGoogle Ads A/B testing: custom experiments, ad variations and Campaign Mix Experiments, with step-by-step setup and how to read statistical significance.
-
Call Tracking and Migration to Call Assets: 2026 Guide
Read the article: Call Tracking and Migration to Call Assets: 2026 GuideCall tracking in Google Ads: call-only ads stop serving in February 2027. How call assets work, tracking requirements and how to migrate without losing calls.
-
Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker Studio
Read the article: Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker StudioAdvanced Google Ads reporting: custom columns with spreadsheet functions, saved reports, dashboards, Looker Studio and BigQuery for large accounts.
-
Google Ads for E-commerce: Full Funnel Strategy
Read the article: Google Ads for E-commerce: Full Funnel StrategyGoogle Ads for e-commerce, a full funnel strategy: budget split by funnel stage, Shopping and feed quality, Performance Max and campaign KPIs.
-
Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles
Read the article: Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales CyclesGoogle Ads for B2B lead generation: lead form assets, CRM connection, offline conversion imports and bidding for sales cycles that last months.
-
Google Ad Grants: $10,000/Month in Free Advertising for Nonprofits
Read the article: Google Ad Grants: $10,000/Month in Free Advertising for NonprofitsGoogle Ad Grants: up to $10,000 a month in free search ads for qualifying nonprofits. Eligibility, the 5% CTR rule, setup requirements and real examples.
-
Attribution and Offline Conversions: Data Manager API, CRM and Incrementality Testing
Read the article: Attribution and Offline Conversions: Data Manager API, CRM and Incrementality TestingGoogle Ads attribution and offline conversions: data-driven attribution, CRM imports through the Data Manager API, cross-device and incrementality tests.
-
A rejected message tells you exactly why
Read the article: A rejected message tells you exactly whyEmail bounce codes explained: every rejection carries its cause in three numbers. A 4xx may pass on retry, a 5.1.1 points to your list, a 5.7.x to reputation.
-
MTA-STS does not protect what you send
Read the article: MTA-STS does not protect what you sendMTA-STS protects the mail sent to you, not the mail you send. How to publish the DNS record and policy file, the three modes and TLS reporting.
-
In May the IETF wrote that nobody uses ARC
Read the article: In May the IETF wrote that nobody uses ARCARC email authentication: meant to rescue mail relayed through lists, it is still experimental, and the IETF's RFC 9989 reads like a verdict of failure.
-
Your logo does not depend on you
Read the article: Your logo does not depend on youBIMI logo display does not depend on you: the standard is still a draft, VMC and CMC certificates differ, and Yahoo, Gmail and Apple each decide.
-
BIMI requires a setting the standard deleted
Read the article: BIMI requires a setting the standard deletedBIMI and DMARC pct: RFC 9989 removed the pct tag in May 2026, yet BIMI and Google still require pct=100. Omitting it satisfies both. The subdomain trap.
-
Google is retiring the indicator everyone watches
Read the article: Google is retiring the indicator everyone watchesGoogle Postmaster Tools v2 drops the domain and IP reputation dashboards, which Google calls slow and misleading. What remains, and the v1 API migration.
-
Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
-
Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
-
Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
-
Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
-
Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
-
Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
-
Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
-
CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
-
Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
-
Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
-
UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
-
Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
-
Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesBeing cited by AI is not being read: links inside AI summaries are clicked about once in a hundred. What a citation is really worth compared with a link.
-
GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itGEO, AEO, LLMO: a vocabulary invented by those who sell it. Google's own documentation says it is still SEO. The acronyms decoded, and what is really new.
-
All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore45 GEO studies sorted: a July 2026 survey finds no technique with a stable causal effect. What is proven, what is plausible and what is folklore.
-
The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe 40 percent GEO study everyone quotes: what it actually measured, and the condition nobody copies, that your source is already in the model's context.
-
The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsThe GEO paradox: a June 2026 study shows that once every brand optimizes for AI answers, the individual gain falls from +0.802 to +0.007. What still works.
-
WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
-
WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
-
WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
-
Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
-
WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
-
WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
-
Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
-
WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
-
Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
-
Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
-
Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
-
WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.