Google Ads : resilieronline

Google Ads offers a powerful and free tool called Keyword Planner. Through our extensive research, we found that the most effective combination was using the keyword “résiliation” followed by the name of the service. Other keywords either had too low search volume, which Google Ads does not use, or were too broad when using the “broad” match type that allows the system to interpret our queries. In total, we have created over 800 advertising groups. At LaFactory, we strive to provide excellent digital solutions tailored to your needs.

At LaFactory, we understand that obtaining clicks may be simple for beginners. However, true experts focus on conversions for their clients. We know the value of ensuring a profitable margin, taking into account expenses such as letters, VAT, various charges, and taxes. That’s why we have set a maximum conversion cost of $10 per transaction, considering that approximately 20% of conversions are not registered by the system. Our goal is to deliver effective results that make a difference for your business. Trust us to take your online presence to the next level.

Since the launch of our Google Ads campaigns, ResilierOnline has achieved significant and measurable progress in advertising performance. By refining our strategies and continuously optimizing campaigns, we have seen substantial improvements in conversions, cost efficiency, and campaign reach, all backed by concrete data.

Key Achievements

1. Increased Conversions and Improved Efficiency

• In November 2023, our campaigns generated 1,940 clicks and resulted in 145 conversions, achieving a conversion rate of 7.47%.
• Targeted campaigns, such as those focusing on insurance contract cancellations, achieved conversion rates exceeding 20%, particularly for keywords like Roole.

2. Significant Reduction in Cost per Conversion

Through consistent optimization, we have successfully reduced the cost per conversion to competitive levels:

• The overall cost per conversion was reduced to €7.22 in November, well below industry benchmarks.
• Specific campaigns, like the “Insurance” campaign, achieved an even lower cost per conversion of €6.21, reflecting the accuracy of our targeting efforts.

3. Increased Qualified Traffic

Our advertising efforts have driven an increase in relevant and high-quality traffic:

• Active campaigns in early December generated an average of 86 clicks per day, with daily peaks of 72 clicks for campaigns like “Insurance.”
• High-performing keywords, such as Eurodatacar, generated 31 clicks for a total cost of €20.17, with a conversion rate of 6.45%.

4. Continuous Optimization through Data-Driven Insights

Our regular campaign monitoring and optimization efforts resulted in industry-leading optimization scores of up to 98.5%. These improvements were achieved by:

• Adding negative keywords to prevent irrelevant clicks.
• Regularly adjusting ad creatives to align more closely with user search intent.

Conclusion

ResilierOnline’s Google Ads campaigns demonstrate consistent progress, delivering measurable results backed by tangible data:

• Higher conversion rates through precise targeting and tailored campaigns.
• Significant cost reductions, with costs per conversion achieving competitive levels.
• Increased traffic quality, attracting more potential customers to the platform.

This progress showcases our ability to maximize every advertising euro invested while delivering a targeted and effective ad experience. With ResilierOnline, every click counts towards simplifying life for our users.