SEO Case Study: lukfoto.com

Analysis Period: June 2023 – December 2024

1. Introduction

In March 2024, a targeted SEO strategy was implemented for lukfoto.com, including a website redesign and the creation of ten blog posts per month. This case study evaluates the impact of these actions on the website’s organic performance.

2. Initial Situation: Before the intervention (June 2023 – March 2024)

Keyword performance before intervention:

• wat arun photographer: 21 clicks, 229 impressions, CTR 9.2%, average position 8.4.
• lukfoto: 17 clicks, 34 impressions, CTR 50%, average position 1.4.
• pre wedding photoshoot bangkok: 5 clicks, 32 impressions, CTR 15.6%, average position 13.7.
• bangkok photographer: 3 clicks, 284 impressions, CTR 1.1%, average position 37.9.
• photographer bangkok: 2 clicks, 55 impressions, CTR 3.6%, average position 39.2.

Page performance before intervention:

• Homepage (/): 227 clicks, 2,263 impressions, CTR 10%, average position 12.1.
• Pricing page (/prices/): 68 clicks, 1,236 impressions, CTR 5.5%, average position 14.6.
• Pre-wedding page (/pre-wedding/): 23 clicks, 659 impressions, CTR 3.5%, average position 14.2.
• Wat Arun page (/wat-arun/): 23 clicks, 202 impressions, CTR 11.4%, average position 9.3.

3. Results after intervention (March 2024 – December 2024)

Notable keyword performance after intervention:

• wat arun photographer: 136 clicks, 596 impressions, CTR 22.8%, average position 1.8 (compared to 21 clicks and position 8.4 before).
• lukfoto: 87 clicks, 168 impressions, CTR 51.8%, average position 1.1 (compared to 17 clicks and position 1.4 before).
• bangkok photographer: 119 clicks, 4,179 impressions, CTR 2.8%, average position 6.3 (compared to 3 clicks and position 37.9 before).
• pre wedding photoshoot bangkok: 46 clicks, 303 impressions, CTR 15.2%, average position 6.1 (compared to 5 clicks and position 13.7 before).
• wat arun photoshoot: 234 clicks, 2,277 impressions, CTR 10.3%, average position 3.6 (new keyword).

Notable page performance after intervention:

• Homepage (/): 1,299 clicks, 29,055 impressions, CTR 4.5%, average position 12.3.
• Wat Arun page (/arun/): 805 clicks, 7,445 impressions, CTR 10.8%, average position 7.0.
• Pre-wedding page (/pre-wedding/): 262 clicks, 5,916 impressions, CTR 4.4%, average position 14.5.
• Pricing page (/prices/): 229 clicks, 5,313 impressions, CTR 4.3%, average position 18.4.
• New portraits page (/portraits-for-dating-apps/): 157 clicks, 2,003 impressions, CTR 7.8%, average position 41.7.

4. Actions Taken

• Website redesign: Improved user experience and technical performance.
• Regular content creation: 10 blog posts per month targeting specific niches and long-tail keywords.
• Optimization of existing pages: Focused on key pages like /arun/ and /pre-wedding/.

5. Overall Results

• Traffic multiplied by 9: 416 clicks → 3,710 clicks.
• Impressions multiplied by 12: 7,570 → 90,500.
• Keyword improvement: Many strategic queries now rank on the first page.

6. Future Recommendations

• Improve rankings for pages between positions 10 and 20: Strengthen internal linking and backlinks.
• Continue creating targeted content: Expand on high-performing niches.
• Build more backlinks: Focus on pages with growth potential.
• Monitor technical performance: Maintain progress on Core Web Vitals and site speed.

Conclusion

Through targeted efforts, lukfoto.com achieved significant improvements in organic traffic and visibility. This growth highlights the effectiveness of the strategies implemented and sets a solid foundation for further SEO optimizations.