All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
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Multi-Country Merchant Center: Currencies, Shipping, Taxes and Returns
Read the article: Multi-Country Merchant Center: Currencies, Shipping, Taxes and ReturnsMulti-country Merchant Center: one account or one per country, country and language targets, currency display, EU VAT and IOSS, shipping and returns.
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Free Listings, Promotions and Automated Discounts in Merchant Center
Read the article: Free Listings, Promotions and Automated Discounts in Merchant CenterFree listings, promotions and automated discounts in Merchant Center: three features that do not bill per click, their setup and why promos get rejected.
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Google Ads Negative Keywords: Lists, Levels, Scripts and Account Hygiene
Read the article: Google Ads Negative Keywords: Lists, Levels, Scripts and Account HygieneGoogle Ads negative keywords: account, campaign and ad group levels, match rules, a baseline list of 50 to 200 entries and search terms automation.
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Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and Testing
Read the article: Writing High-Performing Search Ads: RSA, Pinning, Ad Strength and TestingWriting high-performing Search ads: RSA anatomy, when to pin headlines, what Ad Strength really measures, asset ratings and a 30-day testing plan.
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Dynamic Search Ads: Setup, Page Indexing and Use Cases
Read the article: Dynamic Search Ads: Setup, Page Indexing and Use CasesDynamic Search Ads: how DSAs use your site as the keyword list, the four targeting modes, page feeds, setup and when they pay off or waste budget.
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AI Max for Search: Keywordless Search, Text Customization and URL Expansion
Read the article: AI Max for Search: Keywordless Search, Text Customization and URL ExpansionAI Max for Search: keywordless matching, text customization and URL expansion explained, how it differs from Performance Max and DSA, and its controls.
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Google Ads Assets: Sitelinks, Callouts, Images, Lead Forms, Price and Promotions
Read the article: Google Ads Assets: Sitelinks, Callouts, Images, Lead Forms, Price and PromotionsGoogle Ads assets: sitelinks, callouts, structured snippets, images, lead forms, price and promotions, with their rules, and why they are the cheapest CTR lift.
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Google Ads Keyword Research: Tools, Intent and Strategy
Read the article: Google Ads Keyword Research: Tools, Intent and StrategyGoogle Ads keyword research: why intent still decides profit in the AI era, Keyword Planner and its limits, match types, long tail and third-party tools.
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Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered Strategy
Read the article: Google Ads Keyword Match Types: Broad, Phrase, Exact and 2026 AI-Powered StrategyGoogle Ads keyword match types in 2026: what broad, phrase and exact really do now that they steer Smart Bidding, and how negatives interact with them.
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How to Create and Set Up a Google Ads Account in 2026: Complete Guide
Read the article: How to Create and Set Up a Google Ads Account in 2026: Complete GuideHow to create and set up a Google Ads account in 2026: what to fix before launch, account types, creation steps, security, GA4 links and conversion tracking.
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Google Ads Account Architecture: Campaigns, Ad Groups, Naming Conventions and Labels
Read the article: Google Ads Account Architecture: Campaigns, Ad Groups, Naming Conventions and LabelsGoogle Ads account architecture: how to structure campaigns and ad groups, naming conventions and labels so Smart Bidding gets clean data.
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Google Ads Campaign Types: Complete Comparison and Decision Tree
Read the article: Google Ads Campaign Types: Complete Comparison and Decision TreeGoogle Ads campaign types compared: Search, Display, Shopping, YouTube, Performance Max, Demand Gen and more, with benchmarks and a decision tree.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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Top 10 Core Web Vitals Fixes for WordPress
Read the article: Top 10 Core Web Vitals Fixes for WordPressLCP, INP, CLS: ten fixes ranked by where WordPress actually fails, from page caching to the main image, with how to check each one in the field.
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Top 10 WordPress SEO Plugins Compared (2026)
Read the article: Top 10 WordPress SEO Plugins Compared (2026)Yoast, Rank Math, SEOPress, Slim SEO and more: ten SEO plugins judged on what they really add to WordPress, what Google reads in 2026 and their true price.
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Top 10 Web Design Trends in 2026
Read the article: Top 10 Web Design Trends in 202610 web design trends in 2026 where restraint beats novelty: bento grids, dark mode by default, purposeful micro-interactions, variable typography and more.
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Top 10 Free Design Tools for Non-Designers
Read the article: Top 10 Free Design Tools for Non-Designers10 free design tools for non-designers: Canva, Figma, Photopea, Remove.bg, Coolors, Google Fonts and more, to produce polished visuals without training.
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Top 10 E-commerce Mistakes That Kill Conversions
Read the article: Top 10 E-commerce Mistakes That Kill Conversions10 e-commerce mistakes that kill conversions, from forced account creation and hidden costs to long checkouts and weak product photos, with a fix for each.
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Top 10 E-commerce Platforms Compared in 2026
Read the article: Top 10 E-commerce Platforms Compared in 202610 e-commerce platforms compared in 2026: Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Wix and more, on cost, scalability, SEO and flexibility.
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Top 10 LinkedIn Post Formats That Drive Engagement in 2026
Read the article: Top 10 LinkedIn Post Formats That Drive Engagement in 202610 LinkedIn post formats that drive engagement in 2026: carousels, text posts with strong hooks, documents, native video, articles, polls and more.
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Top 10 Free Social Media Management Tools in 2026
Read the article: Top 10 Free Social Media Management Tools in 202610 free social media management tools in 2026: only those with a lasting free tier, from Buffer and Meta Business Suite to Fedica, Canva and Later.
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Top 8 Content Marketing Strategies on a Small Budget
Read the article: Top 8 Content Marketing Strategies on a Small Budget8 content marketing strategies on a small budget: repurposing, user-generated content, SEO content, newsletters, guest posts and one social channel done well.
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Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide
Read the article: Top 10 Writing and Proofreading Tools for the Web: Comprehensive 2026 Guide10 writing and proofreading tools for the web in 2026: Grammarly, Antidote for French, LanguageTool, Hemingway, ProWritingAid and SEO editors compared.
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Top 10 Content Types That Drive Organic Traffic in 2026
Read the article: Top 10 Content Types That Drive Organic Traffic in 202610 content types that drive organic traffic in 2026: ultimate guides, comparisons, how-to tutorials, case studies, original research and more.
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The Most Expensive Google Ads Mistakes: Diagnosis and Real Cases
Read the article: The Most Expensive Google Ads Mistakes: Diagnosis and Real CasesThe most expensive Google Ads mistakes, from real audits: wrong audiences, broad match bleed, missing negatives, Quality Score traps and broken tracking.
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Google Ads Policy and Suspensions: Sensitive Categories and Appeal Process
Read the article: Google Ads Policy and Suspensions: Sensitive Categories and Appeal ProcessGoogle Ads policy and suspensions: prohibited, restricted and sensitive categories, what triggers a suspension, the appeal process and prevention.
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Query Sculpting: Advanced Shopping Architecture with Priorities and Negatives
Read the article: Query Sculpting: Advanced Shopping Architecture with Priorities and NegativesQuery sculpting for Google Shopping: three duplicate campaigns at high, medium and low priority, with negatives routing each query to the right bid.
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Connected TV Advertising: CTV Campaigns via YouTube and Demand Gen
Read the article: Connected TV Advertising: CTV Campaigns via YouTube and Demand GenConnected TV advertising with Google: YouTube CTV, Demand Gen, shoppable CTV ads, programmatic buying through DV360 and audience targeting on TV screens.
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Google Ads Scripts and Automation: Essential Scripts for 2026
Read the article: Google Ads Scripts and Automation: Essential Scripts for 2026Google Ads scripts in 2026: anomaly detection, bid and budget pacing, search query analysis and link checking, the scripts worth running in every account.
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Google Ads A/B Testing: Variations, Experiments and Campaign Mix
Read the article: Google Ads A/B Testing: Variations, Experiments and Campaign MixGoogle Ads A/B testing: custom experiments, ad variations and Campaign Mix Experiments, with step-by-step setup and how to read statistical significance.
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Call Tracking and Migration to Call Assets: 2026 Guide
Read the article: Call Tracking and Migration to Call Assets: 2026 GuideCall tracking in Google Ads: call-only ads stop serving in February 2027. How call assets work, tracking requirements and how to migrate without losing calls.
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Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker Studio
Read the article: Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker StudioAdvanced Google Ads reporting: custom columns with spreadsheet functions, saved reports, dashboards, Looker Studio and BigQuery for large accounts.
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Google Ads for E-commerce: Full Funnel Strategy
Read the article: Google Ads for E-commerce: Full Funnel StrategyGoogle Ads for e-commerce, a full funnel strategy: budget split by funnel stage, Shopping and feed quality, Performance Max and campaign KPIs.
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Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles
Read the article: Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales CyclesGoogle Ads for B2B lead generation: lead form assets, CRM connection, offline conversion imports and bidding for sales cycles that last months.
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Google Ad Grants: $10,000/Month in Free Advertising for Nonprofits
Read the article: Google Ad Grants: $10,000/Month in Free Advertising for NonprofitsGoogle Ad Grants: up to $10,000 a month in free search ads for qualifying nonprofits. Eligibility, the 5% CTR rule, setup requirements and real examples.
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Cookieless and Privacy Sandbox: What Remains After Topics API’s Demise
Read the article: Cookieless and Privacy Sandbox: What Remains After Topics API’s DemiseCookieless and Privacy Sandbox: Google shut it down in October 2025 and third-party cookies remain. Why Topics API failed and what actually works now.
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Double opt-in is written in no legal text
Read the article: Double opt-in is written in no legal textDouble opt-in is in no legal text: the GDPR asks for a clear affirmative action and proof of consent, and the CNIL recommends a consent register.
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The accessibility directive does not mention your emails
Read the article: The accessibility directive does not mention your emailsEmail accessibility and the European Accessibility Act: Directive (EU) 2019/882 never mentions email and covers websites and apps. Why do it anyway.
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Dark mode is documented only at Apple
Read the article: Dark mode is documented only at AppleDark mode in email is documented only by Apple: without color-scheme and prefers-color-scheme, a campaign with remote images stays light. The classic accidents.
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Gmail does not block your images, it steps in
Read the article: Gmail does not block your images, it steps inEmail images in Gmail and Outlook: Outlook blocks them by default, Gmail proxies them, which breaks cookie personalization, IP geolocation and countdowns.
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Your preheader has been replaced by a summary
Read the article: Your preheader has been replaced by a summaryEmail preheaders and AI summaries: Apple Intelligence replaces your preheader in iPhone Mail by default, while Gmail's summaries start off in Europe.
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Some of your clicks were never made by anyone
Read the article: Some of your clicks were never made by anyoneBot clicks in email: Microsoft Safe Links opens your links before delivery, and its documentation admits these count as user clicks. How to spot them.
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Three operators, three ways of telling you
Read the article: Three operators, three ways of telling youEmail feedback loops at Yahoo, Google and Microsoft: Yahoo gives the complaining address, Google only campaign aggregates above an unpublished threshold.
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Spamhaus does not sell its way out
Read the article: Spamhaus does not sell its way outSpamhaus delisting is always free: the PBL, over 1.4 billion addresses, is not a punishment, and the removal request goes through your sending provider.
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The dedicated IP you are sold will never warm up
Read the article: The dedicated IP you are sold will never warm upDedicated IP for email: it needs about 1,000 messages a day per provider to stay warm, while on a shared IP the real risk is a quota that stops every…
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One subdomain per stream, on one condition nobody quotes
Read the article: One subdomain per stream, on one condition nobody quotesOne sending subdomain per email stream: M3AAWG advises it only if each stream keeps steady, sufficient volume. Smaller senders can vary the local part instead.
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Two thousand messages a day, and that is all
Read the article: Two thousand messages a day, and that is allGoogle Workspace and Microsoft 365 sending limits: 2,000 messages a day per Workspace user, SMTP relay caps, and Microsoft's tenant rules from September 2026.
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No warm-up schedule has ever been published
Read the article: No warm-up schedule has ever been publishedEmail warm-up schedules: no mailbox provider has ever published one. What Google actually advises, and M3AAWG's six-week figure, the only primary source.
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Meta Ads Not Performing? A Real Diagnostic Method
Read the article: Meta Ads Not Performing? A Real Diagnostic MethodMeta ads not performing? A diagnostic method that checks four gates in order: creative, offer and landing page, tracking, then signal volume and audience.
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Meta Ad Policies and Account Bans: Avoid and Recover
Read the article: Meta Ad Policies and Account Bans: Avoid and RecoverMeta ad policies and account bans: how review works, the rules that get accounts disabled, special ad categories, how to avoid a ban and recover on appeal.
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Meta Lead Generation for B2B: The Honest Guide
Read the article: Meta Lead Generation for B2B: The Honest GuideMeta lead generation for B2B: B2B buyers are on Facebook. Instant forms that qualify, optimizing for the deep event, CRM connection and long sales cycles.
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Advantage+ Shopping (ASC): The E-commerce Guide
Read the article: Advantage+ Shopping (ASC): The E-commerce GuideAdvantage+ Shopping campaigns (ASC): the e-commerce guide to catalog setup, the existing customer cap, creative volume, budget and how many campaigns to run.
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Scaling Meta Ads Without Breaking Performance
Read the article: Scaling Meta Ads Without Breaking PerformanceScaling Meta ads without breaking performance: vertical scaling and the 20% rule, horizontal scaling, budget structure and the creative ceiling.
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Meta Learning Phase: How It Really Works
Read the article: Meta Learning Phase: How It Really WorksMeta learning phase: the 50 events per week rule, Learning Limited, what actually resets learning, and why panic edits on day two only restart the clock.
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Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROAS
Read the article: Meta Bid Strategies: Lowest Cost vs Cost Cap vs ROASMeta bid strategies: lowest cost, cost cap, bid cap and ROAS goal, how the auction rewards total value and what each strategy is really for.
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CBO vs ABO on Meta: Which Budget Wins
Read the article: CBO vs ABO on Meta: Which Budget WinsCBO vs ABO on Meta: what each budget setting does, how the algorithm splits money, when ABO is right, when CBO earns its reputation and how to scale.
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Meta Ad Copywriting: What Actually Converts
Read the article: Meta Ad Copywriting: What Actually ConvertsMeta ad copywriting: what converts in primary text, headline and link description, why short copy does not always win and how to front-load the hook.
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Meta Creative Testing: Find Winning Ads
Read the article: Meta Creative Testing: Find Winning AdsMeta creative testing: concept versus iteration, three test structures, the volume you actually need and the signals that predict winning ads.
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UGC for Meta Ads: Why It Works and How to Produce It
Read the article: UGC for Meta Ads: Why It Works and How to Produce ItUGC for Meta ads: why creator content works, what it really costs, how to brief a creator, the myths that waste money and where AI fits.
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Meta Ad Formats: Which One, When, and Why
Read the article: Meta Ad Formats: Which One, When, and WhyMeta ad formats: when to use single image, video, carousel, collection, Reels and Stories, why vertical comes first and the safe zone trap.
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Being cited by AI is not being read: nobody clicks your sources
Read the article: Being cited by AI is not being read: nobody clicks your sourcesBeing cited by AI is not being read: links inside AI summaries are clicked about once in a hundred. What a citation is really worth compared with a link.
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GEO, AEO, LLMO: untangling a vocabulary invented by the people selling it
Read the article: GEO, AEO, LLMO: untangling a vocabulary invented by the people selling itGEO, AEO, LLMO: a vocabulary invented by those who sell it. Google's own documentation says it is still SEO. The acronyms decoded, and what is really new.
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All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore
Read the article: All 45 GEO studies, sorted: what is proven, what is plausible, what is folklore45 GEO studies sorted: a July 2026 survey finds no technique with a stable causal effect. What is proven, what is plausible and what is folklore.
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The 40 percent study everyone quotes: what it actually says
Read the article: The 40 percent study everyone quotes: what it actually saysThe 40 percent GEO study everyone quotes: what it actually measured, and the condition nobody copies, that your source is already in the model's context.
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The GEO paradox: when everyone optimizes, nobody wins
Read the article: The GEO paradox: when everyone optimizes, nobody winsThe GEO paradox: a June 2026 study shows that once every brand optimizes for AI answers, the individual gain falls from +0.802 to +0.007. What still works.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
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WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
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Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
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WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
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WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
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Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
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WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
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Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
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Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
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Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
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WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.