All articles
SEO, Google Ads, emailing, Meta Ads, GEO and WordPress, newest first.
SEO articles
Technical SEO, content and rankings, from real projects.
Google Ads articles
Search, Shopping and Performance Max campaigns that pay for themselves.
Emailing articles
Cold email, deliverability and sequences that get replies.
GEO articles
Generative engine optimization: what is proven, what is not.
WordPress articles
WordPress, WooCommerce, the block editor and performance, from real projects.
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Display Remarketing and Dynamic Remarketing: Lists, Feeds and Sequencing
Read the article: Display Remarketing and Dynamic Remarketing: Lists, Feeds and SequencingDisplay remarketing and dynamic remarketing in 2026: shrinking audience lists, list types and minimums, Merchant Center feeds and ad sequencing.
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YouTube Ads: Formats, Technical Specifications and Cost Per Format
Read the article: YouTube Ads: Formats, Technical Specifications and Cost Per FormatYouTube ads formats in 2026: ten formats on CPV, CPM and reservation billing, from skippable in-stream to bumpers, with specs and cost per format.
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YouTube Ads Strategy: Targeting, Video Sequencing and Impact Measurement
Read the article: YouTube Ads Strategy: Targeting, Video Sequencing and Impact MeasurementYouTube ads strategy: why YouTube is not Search with pictures, targeting layers, video ad sequences, the ABCD creative framework and lift measurement.
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Performance Max: Setup, Asset Groups and Audience Signals
Read the article: Performance Max: Setup, Asset Groups and Audience SignalsPerformance Max setup: choosing one goal, Merchant Center linking, asset groups by theme, the asset library Google expects and audience signals as hints.
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Google Shopping Ads: Standard vs PMax, Segmentation, CSS and Local Inventory
Read the article: Google Shopping Ads: Standard vs PMax, Segmentation, CSS and Local InventoryGoogle Shopping ads in 2026: Standard Shopping versus Performance Max, product group segmentation, CSS partners and their EU bid advantage, local inventory ads.
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Google Display Network: Targeting, Formats, Placements and Brand Safety
Read the article: Google Display Network: Targeting, Formats, Placements and Brand SafetyGoogle Display Network: its funnel role in awareness and remarketing, the four targeting families, formats, placements and brand safety controls.
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Quality Score and Ad Rank: Auction Mechanics and Optimization in 2026
Read the article: Quality Score and Ad Rank: Auction Mechanics and Optimization in 2026Quality Score and Ad Rank in 2026: what the 1 to 10 score really is, its three components, how Ad Rank prices auctions and which levers move your CPC.
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Google Merchant Center Next: Account Setup and Store Connection
Read the article: Google Merchant Center Next: Account Setup and Store ConnectionGoogle Merchant Center Next: account creation, business and website verification, tax and shipping setup, and the traps behind new account suspensions.
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Optimizing Your Merchant Center Product Feed: Titles, Descriptions and Attributes
Read the article: Optimizing Your Merchant Center Product Feed: Titles, Descriptions and AttributesOptimizing your Merchant Center product feed: the title formula, descriptions, product type, GTIN and attributes, since in Shopping the feed wins auctions.
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Fixing Merchant Center Errors: Diagnosis and Solutions
Read the article: Fixing Merchant Center Errors: Diagnosis and SolutionsFixing Merchant Center errors: how to read the diagnostics dashboard, fix the item errors found in most accounts, recover account-level issues and appeal.
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Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant Center
Read the article: Product Studio: AI-Powered Image, Video and 3D Creation in Google Merchant CenterProduct Studio in Google Merchant Center: AI image, video and 3D creation from existing product photos, how to access it and its limits for Performance Max.
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Schema.org Product Structured Data: Rich Results and AI Overviews
Read the article: Schema.org Product Structured Data: Rich Results and AI OverviewsSchema.org Product structured data: required properties, merchant listing details, rich results eligibility and how complete markup gets cited in AI Overviews.
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On-Page SEO: The Complete Checklist for Every Page on Your Website
Read the article: On-Page SEO: The Complete Checklist for Every Page on Your WebsiteOn-page SEO checklist: every element of a page in the order to fix it, from title tags and meta descriptions to headings, content and internal links.
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Long-Tail Keywords: How to Find Low-Competition Terms That Actually Convert
Read the article: Long-Tail Keywords: How to Find Low-Competition Terms That Actually ConvertLong-tail keywords: roughly 70% of search traffic, better conversion rates and less competition. Free and paid methods to find them and use them in content.
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Search Intent Explained: Why Choosing the Right Keywords Is Not Enough
Read the article: Search Intent Explained: Why Choosing the Right Keywords Is Not EnoughSearch intent explained: why two pages targeting the same keyword rank so differently, the four intent types, and how to match your content to each.
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Keyword Research in 2026: How to Find the Words Your Customers Actually Use
Read the article: Keyword Research in 2026: How to Find the Words Your Customers Actually UseKeyword research in 2026: a step-by-step method to find the words your customers use, from search intent and difficulty to free tools and zero-volume terms.
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SEO in 2026: The Complete Beginner’s Guide to Getting Found on Google
Read the article: SEO in 2026: The Complete Beginner’s Guide to Getting Found on GoogleSEO in 2026 for beginners: how Google crawls, indexes and ranks pages, why some never get indexed, and the fundamentals that work without risking a penalty.
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Link Building Strategies That Actually Work in 2026
Read the article: Link Building Strategies That Actually Work in 2026Link building strategies that work in 2026: digital PR, guest posting done right, linkable assets, broken link building and journalist outreach.
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Digital PR for SEO: How to Earn Links from Journalists and Publications
Read the article: Digital PR for SEO: How to Earn Links from Journalists and PublicationsDigital PR for SEO: how to earn links from journalists with original research and newsworthy content, and why the first major link takes months.
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Toxic Backlinks: The Myth SEO Tools Sell You
Read the article: Toxic Backlinks: The Myth SEO Tools Sell YouToxic backlinks are a myth SEO tools sell: since Penguin went real time in 2016, Google devalues bad links instead of punishing them. When disavow is needed.
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Competitor Backlink Analysis: Find and Replicate Wins
Read the article: Competitor Backlink Analysis: Find and Replicate WinsCompetitor backlink analysis: choose the right competitors, run a link intersect to find sites linking to them but not you, and replicate their best links.
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Anchor Text Optimization for Natural Link Profiles
Read the article: Anchor Text Optimization for Natural Link ProfilesAnchor text optimization: what a natural anchor profile looks like, with branded anchors far ahead of exact match, and why over-optimization is the top mistake.
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Local SEO: The Complete Guide for Small Businesses
Read the article: Local SEO: The Complete Guide for Small BusinessesLocal SEO for small businesses: how Google ranks local results on relevance, proximity and prominence, from your Business Profile to reviews and NAP data.
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Google Business Profile: Complete Optimization Guide
Read the article: Google Business Profile: Complete Optimization GuideGoogle Business Profile optimization: verification, choosing the most specific primary category, photos, weekly posts, Q&A, review responses and services.
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The Most Expensive Google Ads Mistakes: Diagnosis and Real Cases
Read the article: The Most Expensive Google Ads Mistakes: Diagnosis and Real CasesThe most expensive Google Ads mistakes, from real audits: wrong audiences, broad match bleed, missing negatives, Quality Score traps and broken tracking.
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Google Ads Policy and Suspensions: Sensitive Categories and Appeal Process
Read the article: Google Ads Policy and Suspensions: Sensitive Categories and Appeal ProcessGoogle Ads policy and suspensions: prohibited, restricted and sensitive categories, what triggers a suspension, the appeal process and prevention.
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Query Sculpting: Advanced Shopping Architecture with Priorities and Negatives
Read the article: Query Sculpting: Advanced Shopping Architecture with Priorities and NegativesQuery sculpting for Google Shopping: three duplicate campaigns at high, medium and low priority, with negatives routing each query to the right bid.
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Connected TV Advertising: CTV Campaigns via YouTube and Demand Gen
Read the article: Connected TV Advertising: CTV Campaigns via YouTube and Demand GenConnected TV advertising with Google: YouTube CTV, Demand Gen, shoppable CTV ads, programmatic buying through DV360 and audience targeting on TV screens.
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Google Ads Scripts and Automation: Essential Scripts for 2026
Read the article: Google Ads Scripts and Automation: Essential Scripts for 2026Google Ads scripts in 2026: anomaly detection, bid and budget pacing, search query analysis and link checking, the scripts worth running in every account.
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Google Ads A/B Testing: Variations, Experiments and Campaign Mix
Read the article: Google Ads A/B Testing: Variations, Experiments and Campaign MixGoogle Ads A/B testing: custom experiments, ad variations and Campaign Mix Experiments, with step-by-step setup and how to read statistical significance.
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Call Tracking and Migration to Call Assets: 2026 Guide
Read the article: Call Tracking and Migration to Call Assets: 2026 GuideCall tracking in Google Ads: call-only ads stop serving in February 2027. How call assets work, tracking requirements and how to migrate without losing calls.
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Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker Studio
Read the article: Advanced Google Ads Reporting: Custom Columns, Dashboards and Looker StudioAdvanced Google Ads reporting: custom columns with spreadsheet functions, saved reports, dashboards, Looker Studio and BigQuery for large accounts.
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Google Ads for E-commerce: Full Funnel Strategy
Read the article: Google Ads for E-commerce: Full Funnel StrategyGoogle Ads for e-commerce, a full funnel strategy: budget split by funnel stage, Shopping and feed quality, Performance Max and campaign KPIs.
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Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales Cycles
Read the article: Google Ads for B2B and Lead Generation: Forms, CRM and Long Sales CyclesGoogle Ads for B2B lead generation: lead form assets, CRM connection, offline conversion imports and bidding for sales cycles that last months.
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Google Ad Grants: $10,000/Month in Free Advertising for Nonprofits
Read the article: Google Ad Grants: $10,000/Month in Free Advertising for NonprofitsGoogle Ad Grants: up to $10,000 a month in free search ads for qualifying nonprofits. Eligibility, the 5% CTR rule, setup requirements and real examples.
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Performance Planner and Scenario Planner: Forecasting and Code-Free MMM
Read the article: Performance Planner and Scenario Planner: Forecasting and Code-Free MMMPerformance Planner and Scenario Planner: forecasting Google Ads results from recent data, cross-channel budget scenarios and code-free MMM with Meridian.
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Top 10 WordPress Newsletter and Email Marketing Plugins (2026)
Read the article: Top 10 WordPress Newsletter and Email Marketing Plugins (2026)MailPoet, FluentCRM, Jetpack, Brevo, Kit, Omnisend and more: ten newsletter plugins compared on who sends, deliverability since 2024 and real cost.
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You do not hunt spam traps
Read the article: You do not hunt spam trapsSpam traps are not to be hunted: Spamhaus treats a hit as proof of a collection or hygiene problem. What the lists mean and the bounce rate that warns.
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What M3AAWG condemns exactly in cold email
Read the article: What M3AAWG condemns exactly in cold emailWhat M3AAWG condemns in cold email: its November 2025 position targets deceptive delivery, not cold email itself, like masked domains and fake one-to-one mail.
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One hundred and fifty-four messages, 871,660 dollars
Read the article: One hundred and fifty-four messages, 871,660 dollarsEmail marketing law in Australia, Canada and the UK: consent, unsubscribe deadlines and fines, from 871,660 Australian dollars for 154 messages.
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In the United States it is legal, and it costs $53,088 a message
Read the article: In the United States it is legal, and it costs $53,088 a messageCAN-SPAM in the United States: no prior consent needed, but each non-compliant email is a separate violation at up to $53,088. Two cases for scale.
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The cumulation of sanctions is struck down, the ban is not
Read the article: The cumulation of sanctions is struck down, the ban is notFrench QPC decision 2026-1210 strikes down the cumulation of fines on email prospecting, deferred to October 2027. The consent requirement stays intact.
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Three years, and opening an email does not count
Read the article: Three years, and opening an email does not countHow long to keep prospect data: the CNIL sets three years from the person's last contact. Opening an email does not count, and silence means deletion.
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Buying a list obliges you to write to people who don’t know you
Read the article: Buying a list obliges you to write to people who don’t know youBuying a prospect list under GDPR Article 14: you must notify every contact within one month and name the seller. Consent does not transfer.
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The customer exception does not cover account creation
Read the article: The customer exception does not cover account creationThe customer exception, or soft opt-in, has four cumulative conditions, and the CNIL says creating an account is not a sale. Cart reminders need consent.
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The ePrivacy Regulation died on 6 October 2025
Read the article: The ePrivacy Regulation died on 6 October 2025The ePrivacy Regulation was withdrawn on 6 October 2025 after eight years. Directive 2002/58/EC and its 27 national transpositions remain in force.
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What the CNIL says about B2B, and what it no longer says
Read the article: What the CNIL says about B2B, and what it no longer saysB2B email prospecting and the CNIL: its current pages rely on legitimate interest when the offer fits the person's job. The named address rule is gone.
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No email benchmark has a primary source
Read the article: No email benchmark has a primary sourceEmail marketing benchmarks have no primary source: vendors measure their own customers on a pixel Apple preloads. Track your own series and a control group.
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Meta Conversions API (CAPI): Setup Guide 2026
Read the article: Meta Conversions API (CAPI): Setup Guide 2026Meta Conversions API (CAPI) setup: pixel-only tracking misses 20 to 30% of conversions. Three ways to install CAPI, deduplication and Event Match Quality.
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Meta Pixel 2026: Install, Events, Fixes
Read the article: Meta Pixel 2026: Install, Events, FixesMeta Pixel in 2026: three clean install paths, standard and custom events, domain verification, how to test it and the mistakes that wreck your data.
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Meta Advantage+: What the AI Really Does
Read the article: Meta Advantage+: What the AI Really DoesMeta Advantage+: what the AI really does, from Andromeda to each Advantage+ component, what tests find versus Meta's claims, and when to take back control.
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Meta Campaign Objectives (ODAX): Choose Right in 2026
Read the article: Meta Campaign Objectives (ODAX): Choose Right in 2026Meta campaign objectives (ODAX): the objective tells Meta whom to find, so Traffic hunts clickers and Sales hunts buyers. The six objectives and their traps.
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Meta Business Manager: Structure Your Account
Read the article: Meta Business Manager: Structure Your AccountMeta Business Manager: how to structure your account, own your assets, set roles and permissions, give agency access by ID and secure it against lockouts.
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Facebook & Instagram Ads: The 2026 Guide
Read the article: Facebook & Instagram Ads: The 2026 GuideFacebook and Instagram ads in 2026: Meta's AI now does the targeting, so your job is feeding it signals, creative and budget structure. A complete guide.
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GEO: the five studies that could prove us wrong
Read the article: GEO: the five studies that could prove us wrongGEO, the five studies that could prove us wrong: the strongest published evidence against our position, and the conditions that would change our mind.
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Test GEO on your own site in 30 days: our protocol
Read the article: Test GEO on your own site in 30 days: our protocolTest GEO on your own site in 30 days: our protocol with a control group, a baseline, targeted changes and repeated measurements you can read honestly.
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What GEO really costs, and what we refuse to sell
Read the article: What GEO really costs, and what we refuse to sellWhat GEO really costs: 55% of marketers have a GEO budget yet no practitioner discloses an amount. Our rates, and the GEO services we refuse to bill for.
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Are the publisher apocalypse numbers honest?
Read the article: Are the publisher apocalypse numbers honest?Publisher traffic decline: minus 58%, minus 70% or minus 10%? Each camp measures something different with the same word. How to read AI traffic loss numbers.
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Sixteen percent of the sources AI cites are themselves written by AI
Read the article: Sixteen percent of the sources AI cites are themselves written by AI16% of the sources AI cites are written by AI, per an audit of 712 queries on four engines. Why GEO rewards what degrades the corpus, and what to do.
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Manipulating AI answers: what works in the lab, what holds up in production
Read the article: Manipulating AI answers: what works in the lab, what holds up in productionManipulating AI answers: injection attacks work in the lab, but a 1,000-site black-hat testbed shows 99.78% neutralization in production. The real weakness.
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The sources AI prefers are not yours
Read the article: The sources AI prefers are not yoursThe sources AI prefers are not yours: generative engines favor third-party sources over brand sites, so most GEO budgets target the wrong place.
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Global brands 73 percent, niche brands 11 percent: GEO democratizes nothing
Read the article: Global brands 73 percent, niche brands 11 percent: GEO democratizes nothingGEO democratizes nothing: across 100,000 AI answers, global brands reach 73% visibility and niche brands start at 11%. What it changes for a small business.
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Position bias: your content is not losing on substance, it is losing in the middle
Read the article: Position bias: your content is not losing on substance, it is losing in the middlePosition bias in AI answers: model accuracy follows a U-shaped curve by position in the context, so part of GEO visibility is a placement artifact.
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Your GEO tracking tool is measuring noise
Read the article: Your GEO tracking tool is measuring noiseGEO tracking tools measure noise: visibility in AI answers is a distribution, not a point, so one monthly measurement proves nothing. The minimum protocol.
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30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is error
Read the article: 30.6 percent of AI citations misrepresent their source: the real risk is not absence, it is errorAI citations misrepresent their source 30.6% of the time, across 761,495 citation pairs. For a brand, the real GEO risk is not absence but error.
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The GEO market is booming, usage is flat: the gap nobody looks at
Read the article: The GEO market is booming, usage is flat: the gap nobody looks atThe GEO market is booming while usage is flat: the Reuters Institute sees no growth in chatbot use for news, as 55% of marketers open a GEO budget.
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WooCommerce SEO: The Complete Guide to Product and Category Pages
Read the article: WooCommerce SEO: The Complete Guide to Product and Category PagesStructured data, Merchant Center, variations, filters, stock-outs, categories, images and linking: WooCommerce SEO grounded in Google's own documentation.
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WooCommerce Cart and Checkout Blocks: The Migration Guide
Read the article: WooCommerce Cart and Checkout Blocks: The Migration GuideShortcodes or blocks, the Store API, plugin audit, additional checkout fields, step-by-step migration, settings, rollback and the CVE-2025-15033 flaw.
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WooCommerce HPOS: What High-Performance Order Storage Changes and How to Migrate
Read the article: WooCommerce HPOS: What High-Performance Order Storage Changes and How to MigrateHPOS tables, compatibility mode, plugin checks, step-by-step migration, WP-CLI commands, rolling back and the Universal Yums case with ten million records.
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Which PHP Version for WordPress in 2026? Calendar, Testing and Upgrade
Read the article: Which PHP Version for WordPress in 2026? Calendar, Testing and UpgradeWordPress minimum and recommendation, php.net calendar, the WooCommerce PHP 8.1 case, compatibility testing, upgrading with staging, OPcache and JIT.
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WP-Cron vs System Cron: Making WordPress Scheduled Tasks Reliable
Read the article: WP-Cron vs System Cron: Making WordPress Scheduled Tasks ReliableHow WP-Cron fires, why it misses, how to switch to a system cron, Action Scheduler, missed scheduled posts, debugging and monitoring your scheduled tasks.
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WordPress Database Optimization: The Complete Method
Read the article: WordPress Database Optimization: The Complete MethodAutoloaded options, transients, revisions, metadata, WooCommerce sessions and Action Scheduler: clean up your WordPress database without breaking anything.
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Redis Object Cache for WordPress: The Complete Guide
Read the article: Redis Object Cache for WordPress: The Complete GuideThe WordPress object cache, the Site Health recommendation, Redis or Memcached, plugins, configuration, pitfalls and measuring the gain: the complete guide.
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WordPress Block Patterns: Synced Patterns, Overrides and Locking
Read the article: WordPress Block Patterns: Synced Patterns, Overrides and LockingSynced and unsynced patterns, content overrides, WordPress 7 content-only mode, theme registration and a working method for editorial teams.
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Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and Bricks
Read the article: Gutenberg vs Page Builders in 2026: Elementor, Divi 5 and BricksNative editor, Elementor 4, Divi 5 or Bricks: features, page storage, lock-in, real-world performance data and maintenance, to choose wisely in 2026.
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Full Site Editing and theme.json: The Complete Guide
Read the article: Full Site Editing and theme.json: The Complete GuideBlock themes, templates, theme.json version 3, fluid typography, style variations, client locking and migration: a complete guide to Full Site Editing.
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Headless WordPress in 2026: When Decoupling Is Worth It
Read the article: Headless WordPress in 2026: When Decoupling Is Worth ItREST API or WPGraphQL, Next.js or Astro, previews, SEO, security and the cost of two stacks: when headless WordPress pays off, and when to avoid it.
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WordPress Multisite: When to Use It, and When to Avoid It
Read the article: WordPress Multisite: When to Use It, and When to Avoid ItSubdomains or subdirectories, shared users, plugins, backups and migrations: a decision guide to whether a WordPress Multisite network is right for you.